Question

【题目】B

Facebook is launching a news mobile app called Notify with subscription content from media partners like the Washington Post and Vogue. The Notify app lets users subscribe to content from media partners on their smartphones. Facebook will be able to add news alerts in its daily notifications to a global audience.

Facebook's "renewed push into mobile news reflects a big, global shift in media consumption patterns," said the Financial Times. Facebook's profit and revenue growth reflected this shift in media. The world's largest social media platform said its third-quarter revenue grew to $4.5 billion on the strength of its mobile advertising.

Facebook, with 500 million users, has doubled its daily page views to 8 billion since April. The company also owns Instagram, a mobile photo and video-sharing app with 400 million users. Analysts were optimistic about Instagram's future growth. Research firm eMarketer predicted global mobile advertising revenues for Instagram will reach $2.8 billion by 2017, up from $595 million this year. This represents over 10 percent of Facebook's global advertising revenues.

This strong showing has positioned Facebook to compete with major social media companies as an advertising force, said analysts. "Facebook will drive growth and capture nearly 65% of social network ad revenues in 2015," reported eMarketer. "In the medium to long run, we believe that we're not competing between Facebook and Instagram. We're competing with other forms of media," Sandberg, Facebook's Chief Operating Officer, told analysts on a conference call. She said Facebook wants to grow in emerging markets and bring more people online who are not using the Internet.

The advertising environment on social media is very competitive. Social media platforms are fighting for customers on laptops, tablets, phones and even watches. Twitter is one of Facebook's competitors. Twitter's advertising revenues have slowed as the company struggles to add new users, reported the Wall Street Journal. Another competitor, Google, is selling more advertisements for less money on its own sites, said Ad Age.

【1】Facebook launches Notify in order to________.

A. gain the chance to cooperate with the Washington Post and Vogue

B. increase the number of its users

C. let its global audience watch news alerts on their smartphones

D. reflect a big, global shift in media consumption patterns

【2】Facebook’s third-quarter revenue rose to_________.

A. $4.5 billion B. 8 billion

C. $2.8 billion D. $595 million

【3】What do we know about Instagram?

A. It has 500 million users.

B. Analysts were pessimistic about Instagram's future growth

C. It is a mobile photo and video-sharing app

D. Global mobile advertising revenues for Instagram has increased to $2.8 billion

【4】According to Sheryl Sandberg, which is Not Facebook’s competitor?

A. Apple B. Twitter C. Google D. Instagram

Answer 1

【答案】

【1】C

【2】A

【3】C

【4】D

【解析】

【文章大意】

Facebook通过推出一款名为Notify的新闻移动应用程序，宣告重新进军移动新闻。这反映出媒体消费模式巨大的全球性转变。

【1】C。主旨要义题。根据第一段“The Notify app lets users subscribe to content from media partners on their smartphones. Facebook will be able to add news alerts in its daily notifications to a global audience”可知，用户可以通过Notify订阅新闻，这样的话，Facebook就能够把新闻推送给全球的用户，故选C。

【2】A。细节理解题。根据第二段“The world's largest social media platform said its third-quarter revenue grew to $4.5 billion on the strength of its mobile advertising”可知，Facebook第三季度的收入增长到了45亿，故选A。

【3】C。推理判断题。Facebook的用户数量是5亿，Instagram的是4亿；分析师对Instagram的发展持乐观态度；Instagram的全球移动广告收入到2017年将达到28亿美元，故选C。

【4】D。细节理解题。根据第四段“we're not competing between Facebook and Instagram.”可知，Facebook的竞争对手不是Instagram；根据最后一段“Twitter is one of Facebook's competitors...Another competitor, Google...”可知，Twitter和Google是Facebook的竞争对手，文中未提到苹果公司，故选D。