Open today’s newspaper. What do you see? Ads! Look through a magazine. More Ads! Turn on TV, still more ads! Everywhere you look, someone has something to tell.Here are some ways ads get us to buy.

Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drink? These people may be famous. But they may not know about what they are selling.

Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use bright and white,” He says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.

Does soap have anything to do with a pretty child? Not much. But ads may show their product with something nice such as the sun, the flowers and so on. Such an ad is about feelings rather than facts.

Ads are full of strong words, and words like “new” and “improved” have power. They can help a produce sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.

Some ads make promise. But can they keep them? No.

Some ads use our fear of being too late. “Buy now!” They say, “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think.

All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.

1.Some stars appear in the ads because_________.

A.they know every product well

B.they are famous

C.they are all experts

D.they all like white coats

2.According to the passage, we know that “Spring Rain” is the name of ______.

A.a kind of soap                          B.a kind of car

C.a kind of medicine                       D.a kind flower

3.The writer thinks the words and the pictures in the ads________.

A.tell us a story                          B.always make us strong

C.sometimes fool us                       D.keep promises

 

It was just three degrees above zero. “That’s cold,” thought Jane as she got ready to deliver her morning papers. Jane had 50 customers, and on cold mornings when she couldn’t ride her bicycle, it took her more than an hour to make her rounds. As she collected her papers and put them into a big canvas bag, Jane regretted that she hadn’t finished her math homework the night before. There was still time. She’d hurry with the papers and finish the math before breakfast.

Less than an hour later, Jane was nearly finished. She had only five customers to go. She could then head for home to complete her math while her room fixed breakfast. As she rounded the corner, she saw a car in the middle of the street. It was Mr. Zimmerman, the elder man, who walked with a walking stick. His car was out of gas.“I’d like to help Mr. Zimmerman,” thought Jane, “but if I do, I won’t have time to do my homework.” She hated to think what Mr. Roberts would say if she hadn’t completed her papers.

“It’s his own fault for running out of gas,” Jane talked to herself. “The station is only a half mile down the street. Surely Mr. Zimmerman can walk that far, even on a cold morning like this --- can’t he? ” As she walked down the street, Jane wondered what to do.

1.Jane delivers her paper______.

A.before she goes to school

B.on cold morning

C.with the help of Mr. Zimmerman’s car

D.on the way to school

2.Mr. Zimmerman was old and_______.

A.couldn’t drive well

B.would have nobody to help him

C.was not rich enough to buy gas

D.was not able to walk a long way

3.We know from the reading that______.

A.Jane couldn’t find any time to finish her homework

B.it took about an hour for Jane to send the papers

C.Jane would have her breakfast in the school

D.Jane likes to deliver papers on cold mornings

4.The reading doesn’t say but we can infer(推断) that_____.

A.Jane bought the gas for Mr. Zimmerman

B.usually Jane delivers papers by bike

C.Mr. Robert doesn’t like Jane at school

D.Mr. Zimmerman had to leave the car for Jane

 

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