Open today’s newspaper. What do you see? Ads! Look through a magazine. More Ads! Turn on TV, still more ads! Everywhere you look, someone has something to tell.Here are some ways ads get us to buy.
Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drink? These people may be famous. But they may not know about what they are selling.
Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use bright and white,” He says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.
Does soap have anything to do with a pretty child? Not much. But ads may show their product with something nice such as the sun, the flowers and so on. Such an ad is about feelings rather than facts.
Ads are full of strong words, and words like “new” and “improved” have power. They can help a produce sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.
Some ads make promise. But can they keep them? No.
Some ads use our fear of being too late. “Buy now!” They say, “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think.
All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.
【小题1】Some stars appear in the ads because_________.

A.they know every product well
B.they are famous
C.they are all experts
D.they all like white coats
【小题2】According to the passage, we know that “Spring Rain” is the name of ______.
A.a kind of soapB.a kind of car
C.a kind of medicineD.a kind flower
【小题3】The writer thinks the words and the pictures in the ads________.
A.tell us a storyB.always make us strong
C.sometimes fool usD.keep promises

In England, people often talk about the weather because they can experience (经历) four seasons in one day. In the morning the weather is warm just like in spring. An hour later black clouds come and then it rains hard. The weather gets a little cold. In the late afternoon the sky will be sunny, the sun will begin to shine, and it will be summer at this time of a day.
In England, people can also have summer in winter, or have winter in summer. So in winter they can swim sometimes, and in summer sometimes they should take warm clothes.
When you go to England, you will see that some English people usually take an umbrella (伞)or a raincoat with them in the sunny morning, but you should not laugh at them.
If you don't take an umbrella or a raincoat, you will regret (后悔) later in the day.
【小题1】Why do people in England often talk about the weather?

A.Because they may have four seasons in one day
B.Because they often have very good weather
C.Because the weather is warm just like in spring
D.Because the sky is sunny all day
【小题2】From the story we know that when _________come, there is a heavy rain.
A.sunshine and snow B.black clouds
C.summer and winter D.spring and autumn
【小题3】"People can also have summer in winter." Means "it is sometimes too _____in winter."
A.warm B.cool C.cold D.rainy
【小题4】In the sunny morning some English people usually take a raincoat or an umbrella with them because ________.
A.their friends ask them to do so
B.it often rains in England
C.they are going to sell them
D.they are their favourite things
【小题5】The best title (标题)for this passage is ________.
A.Bad SeasonsB.Summer or Winter
C.The Weather in EnglandD.Strange English People

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