【题目】

Have you ever eaten at a restaurant that seizes Western food?If so,do you remember what the menu looked like?Western restaurant menus are quite different from Chinese restaurant menus.But how are they different?

Most Western restaurant menus do not have as many p 【1】as Chinese ones do.In some fancy Western restaurants,the menus might not have any pictures at all.

But most Western menus show a list of ingredients for each dish.

If you order a burger,the menu might tell you that the burger has cheese,ketchup and mustard(芥末).The menu can also tell you how the food is cooked﹣﹣﹣for example, w【2】it is fried or steamed.

Western restaurants use many different methods to design their menus and make them more a【3】.In fact,there is a whole industry called "menu engineering",according to theBBC.Menu engineers are experts at designing menus.Their menus can i【4】sales and influence customers' thoughts.

A well﹣designed menu can encourage customers to eat certain dishes.It can e【5】make them believe that your restaurant's food is of higher quality,thought they might haven't eaten the food.

For example,using descriptive (描述性的)words s【6】"juicy "or" cheesy" can help dishes sell better.Instead of just writing "steak" in their menu,a restaurant might write "sizzling steak".This makes the steak sound more delicious.

Also,it is k【7】 that people pay the most attention to items placed at the top of a page.

This is the best place for dishes that you want to promote.As you can see,menus are not just simple lists of food!

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