Although people everywhere seem to enjoy drinking coffee, they don’t all have the same coffee culture. In Europe, for example, coffee shops are common places for people to meet friends and to talk while they drink coffee. On the other hand, places like this were not as common in North America in the past. Instead, people in North America liked to drink coffee in their homes with friends. The coffee culture in the USA changed when Starbucks (星巴克) coffee shops spread across the country.

The first Starbucks coffee shop opened in 1971 in downtown Seattle, Washington, in the USA. It was a small coffee shop that cooked its own coffee beans. The coffee shop’s business did well, and by 1981 there were three Starbucks stores in Seattle.

Things really began to change for the company in 1981. That year, Howard Schultz met the three men who ran Starbucks. Schultz worked in New York for a company that made kitchen equipment. He noticed that Starbucks ordered a large number of special coffee makers, which caused his great interest. Schultz went to Seattle to see what Starbucks did. In 1982, the original Starbucks owners hired Schultz as the company’s head of marketing (市场营销).

In 1983, Schultz traveled to Italy. The special environment of the espresso (浓咖啡) bars there caught his eyes. Back in the USA, Schultz created an environment for Starbucks coffee shops that was comfortable and casual, and customers everywhere seemed to like it. Starbucks began opening more stores across the USA. Then the company opened coffee shops in other countries as well. Today, there are more than 16,000 Starbucks coffee shops all over the world.

However, that does not mean Starbucks has not had problems. In fact, many Starbucks stores have been closed over the past few years. On the one hand, this is because there were too many coffee shops competing for business in one small area. On the other hand, stores in some countries were closed because the coffee culture there did not match with the “feel the same everywhere” environment offered by Starbucks.

1.The underlined word “ran” in Paragraph 3 probably means “ ”.

A. closed B. managed C. left D. sold

2.According to the passage, which is the right order for the following sentences?

a. Schultz helped to make Starbucks a huge coffee company.

b. Starbucks began as a small coffee company in Seattle in the USA.

c. Schultz went to Seattle to learn about the company and later worked for it.

d. Schultz noticed Starbucks ordered lots of special coffee makers.

A. a-b-d-c B. c-a-b-d C. b-d-c-a D. d-c-a-b

3.Why were so many Starbucks closed in small areas?

A. Because the coffee in these places was too expensive.

B. Because the style of the coffee stores seems the same.

C. Because people like to drink coffee at home with friends.

D. Because there were too many coffee shops in one place.

4.Which of the following shows the right structure of the passage? (P=Paragraph)

A. B. C. D.

B. 根据短文内容和所给中文提示,在空白处写出单词的正确形式。每空限填一词。

Debbie and Simon looked up as an old lady got into their office. The lady looked at them both quickly, and then walked over to Debbie. Debbie greeted (接待) her1.(礼貌地).

Simon was a little sad and took some papers over to the fax machine. Chris, a member of staff from 2.(法国), was standing there.

“What’s up, Simon? You don’t look very happy.”

“Customers in all parts of the world always like Debbie better than me. I 3.(很少) have them. I can’t understand it.”

“I can. 4.(是否)or not you can do this well depends on the way you communicate. Communicating is not just about speaking. Body language is important, too.”

“Body language?”

“I mean your gestures (姿势) and the 5.(表情)on your face. Your look communicates things as well as your words.

“The way you look at people doesn’t give them a good impression, Simon. You often rest your head on your hand. You look down. You never smile. But look at Debbie. She holds her head up. She looks at people’s 6.(眼睛). She smiles before speaking to them. That’s why they go to her for help, and not you.”

After that, Simon tried to improve his body language. He sat up and smiled at people. This seemed to 7. (起作用). Minutes later, a beautiful girl got into the office. She looked at Debbie and then Simon. Without thinking 8. (两次), she went to Simon and gave him a big smile. A few moments later, she left, still smiling.

Chris came over at once and said, “Well done, Simon. I’m so 9.(骄傲)of you. You’ve already made a good impression on her.”

“That was my 10. (妹妹) ,” said Simon. “She came to remind me that tomorrow is her birthday.”

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