D

     Advertising is a highly developed twentieth-century industry. The development of radio,televisionwS,cinemavS,magazines and newspapers has gone hand in hand with the development of advertising. Why is advertising so popular? Is it a waste of money? It has been proved again and again that repeated advertising increases product sales. Since it increases production,the price can be reduced. Therefore advertising,instead of making a product more expensive,makes it cheaper.

     Advertising is now a scientific business. Once managers would say jokingly, 44I know that half of what I spend on advertising is wasted,but I don't know which half." Now,all parts of an advertising program are properly measured (估量) and researched.

     What makes a good advertisement? There have been major changes in advertising in the past sixty years. People read advertisements partly for information and partly for pleasure. Today^ advertisements often start with a question,or a puzzle,with the purpose of attracting the reader's attention. Of course,most advertisements contain (包含) information. But this is usually contained in a text that is interesting and often funny. Humor is very important. Sometimes advertisements tell a story,or the story may be continued over a number of advertisements. However,there is a danger in this. It is possible that the reader or viewer will remember the advertisement but not the name of the product.

() 37. The purpose of advertising is .

   A. to increase products sales   B. to make a product much better

   C. to spend more money   D. to reduce the production

() 38. Which of the following can be used in place of the underlined phrase “hand in hand"?

   A. here and there   B. again and again   C. as usual   D. at the same time

() 39. What is meant by what managers said in the second paragraph?

   A. All the money on advertising was wasted.

   B. Not all the advertisements were well designed.

   C. All the managers knew about advertising then.

   D. Managers spent no money on advertising.

() 40. What does the writer think of advertising?

   A. Useless   B. Unnecessary   C. Important   D. Wasteful

                  C

    A little stream (小溪) ran down from a high mountain through many villages and forests. Then it reached a desert, 441 went through so many difficulties. I should have no problem crossing the desert,^ she thought. As she started? she found herself slowly disappearing into the sand. After many tries,she vStill failed.

    At this time,a deep voice said ,“if a breeze (微风) can cross the desert,so can a river." It was the voice of the desert. But the little stream answered ,“that's because a breeze can fly,but I can't.”

    “That's because you can't give up what you are. Let yourself evaporate (蒸发) into the breeze,and it can take you across,” said the desert.

   “Give up what I am now? No!No!” The little stream could not accept this idea.

   “The breeze can carry the vapor (蒸汽) across the desert and let it leave as rain. The rain will form a river again ,” said the desert. “ And whether you re a river or vapor,your nature (本性) never changes."

Hearing this,the little stream went into the open arms of the breeze. It carried her to the next stage (阶段) of her life.

() 33. What did the stream think when she reached a desert?

   A. She thought she couldn't cross the desert.

   B. She believed ^she could cross the desert.

   C. She thought she knew well about the desert.

   D. She started to worry about herself.

() 34. What does the underlined word “it” refer to (指的是) ?

   A. The desert. B. The nature. C. The breeze. D. The stream.

() 35. What did the stream do in the end?

   A. Crossed the desert. B. Stopped trying.

   C. Failed to get to the ocean. D. Died.

() 36. What is the main idea of the story?

   A. The road to success is not always easy.

   B. We should do the right thing whatever others say.

   C. Our lives can be as difficult as the little stream’s.

   D. To succeed,we should change the way we used to be.

                  B

Aunt Linda's advice page

Peter

I vuent out with a group of friends yesterday. We saw a lady lying in the street. She looked very sick. My friends made jokes about her and Laughed. Though I wanted to help her , my friends told me not to. It was avufuL of them to Laugh at her , and I regret not saying anything. I feel ashamed of myself. What should I do in this situation?

Dear Peter,I believe you ve learnt an important lesson you 11 regret it if you don5t do the right thing at the right moment. Next time in the same situation,you should make up your own mind. You shouldn't listen to your friend. It was awful of them to laugh at a sick lady.

Julie

I have to share a room with my seven-year-old sister ,  and she's driving me mad!She Likes playing the piano when I'm  studying^, and she always takes my things without telling me. I try to keep the room tidy ^ but she always makes a mess. I love my sister,but sometimes she's so annoying! What should 1 do?

Dear Julie,You should talk to your sister more. Ask her to play the piano only when you’re not studying. Let her borrow your things only if she asks you first. Perhaps she just wants more attention from you. Try spending some time with her every day and you’ll both learn how to live happily with each other.

() 29. Both Peter and Aunt Linda think that laughing at a sick lady is .

   A. helpful   B. awful   C. ashamed   D. right

() 30. Peter felt ashamed of himself because he .

   A. saw a lady lying in the street

   B. went out with a group of his friends

   C. didn 't  want to help the sick lady

   D. didn't do the right thing at the right moment

() 31. How many problems does Julie have with her sister?

   A. One.   B. Two.    C. Three.    D. Four.

() 32. Aunt Linda's job is to help the young people who are .

   A. in trouble   B. regretful   C. in danger   D. lonely

三、阅读理解(共15小题;每小题2分,满分30分)

阅读下面的短文.从每小题所给的A、B、C、D四个选项中,选出最佳选项。

                 A

"Stay hungry,stay foolish! " It's a famous saying by Steve Jobs who died at the age of 56. He is not only a good example of <lThe American Dream ( but also a great role model for young people.

Steve Jobs was one of the fathers of the personal computing time and the founder of Apple. He perfectly made apple products easy to use and cool in style. He was the “Michael Jackson” of businessmen.

Here are some of his greatest contributions (贡献) .

Apple  Jobs and Wozniak founded Apple Computers Inc. in 1976. A year later,Apple II was invented. It was the world's first personal computer.

The iMac Under Job's leadership,Apple introduced the all-in-one iMac computer in 1998.The iMac became the first machine which offered only a CD-ROM slot.

The iWatch By 2015,Apple was confident that the world was ready for a watch that would be great forsearching all kinds of information on it. iWatch is a great success.

The iPhone 6s The iPhone 6s came out in September,2015. It is heavier than iPhone 6. And it has a better camera and faster data transfer speeds.

() 27. Steve Jobs was the “Michael Jackson” of businessmen because .

   A. he sang songs perfectly

   B. he danced best among all the businessmen

   C. he was a Hollywood superstar

   D. he was as excellent as Michael Jackson in their different careers

() 28. What does “Stay hungry,stay foolish!” mean in Chinese?

   A. 保持饥饿和愚笨   B. 求知若饥,虚心若愚

   C. 持之以恒        D. 卧薪尝胆

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