Typhoons(台风) the northern of the world have girls’ names. Sometimes they have very beautiful names. Rose is a pretty name but there was nothing pretty about Typhoon Rose.
It began to rain in Hong Kong on the morning of Monday, August 16th, 1971. At ten o’clock in the morning, Typhoon Rose was still 130 miles away but already the wind was blowing people’s umbrella away. The wind became stronger and stronger. The typhoon shelters were soon full of boats. Ships that were too big to go inside the shelters put down more anchors(锚). Some very big ships went out to the sea. It is safer for a big ship to be at sea in a typhoon because there are no rocks in the open sea. Kai Tak Airport closed. No planes were able to take off or land. At 9:00 in the evening, all the lights went out.
No one slept well that night. It is difficult to sleep in such bad weather.
In Typhoon Rose, more than one hundred people died.229 people were hurt and had and 66 of these had to go to hospital. 1,500 people lost their homes. The people of Hong Kong will not quickly forget Typhoon Rose!
【小题1】What’s the possible result of Typhoon Rose in Hong Kong?

A.Lots of big ships hit rocks
B.More than two hundred people lost their lives and many more lost their homes.
C.People didn’t sleep well in such bad weather.
D.People turned off all the lights at 9:00 in the evening.
【小题2】The people of Hong Kong will not quickly forget Typhoon Rose because.
A.it caused the terrible losses.
B.they didn’t sleep well that night.
C.Typhoon Rose wasn’t as pretty as its name.
D.they couldn’t find their ships after the typhoon.
【小题3】Which of the following is TRUE according to the passage?
A.Typhoons all over the world have girls’ names.
B.Typhoons with pretty names are usually beautiful.
C.Typhoon Rose only hits Hong Kong.
D.Typhoon Rose brought a storm to HongKong in 1971.
【小题4】Some big ships didn’t go inside the shelters because________.
A.they had more anchorsB.it was safer outside
C.they were not afraid of rocksD.it was too expensive for big ships t go inside the shelters.
【小题5】This passage is mainly about_________.
A.the names of typhoonsB.typhoons in Hong Kong
C.Typhoon RoseD.what a typhoon is like

The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in the everyone’s mind.

In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is. In the car industry. Some successful names for cars have powerful associations (联系).The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image(形象)in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge (要价)up to $100,000 a word for their creations. But it’s worth it. Successful companies know how important the right brand names are for their development.

1.Why are trade names protected by law in many countries?

A. To make companies pay for naming service.

B. To help people choose the best products

C. To present good images of the products.

D. To prevent good images from being copied

2.What can we learn from the passage?

A. Many companies care about the cost of finding the right names

B. Creative trade names can help companies to have a larger sale

C. The government often does business with naming companies

D. It is considered necessary for cars to be names after animals

3.What’s the best title for the passage?

A. The Business of Names

B. The Development of Names

C. The Rules of Naming Business

D. The Methods of Choosing Names

 

违法和不良信息举报电话:027-86699610 举报邮箱:58377363@163.com

精英家教网