题目内容
6．The word advertising is used to bring new products and services to the attention of people．Since ancient time，advertising has been a very good way to help with the buying and selling of products．In the Middle Ages，businessmen asked"town criers"to read public messages aloud to introduce their products．Later，in the fifteenth century，pages of advertisements （ads） could be printed（印刷）easily and were either hung in public places or put in books．By the end of the seventeenth century，when newspapers were beginning to be read by more people，printed materials became an important way to introduce new products and services to people．The London Gazette was the first newspaper to leave a place for advertising．This was so successful that by the end of the century several companies started businesses of making newspaper ads for others．
Advertising became popular quickly in the eighteenth century．Ad writers were starting to pay more attention to the design of the ad．Everything，from clothes to drinks，was introduced to people with clever ways such as words organized in eye-catching styles，the use of pretty pictures and expressions that are easy to remember．Near the end of the nineteenth century，companies that made ads came to be known as"advertising agencies （广告商）．"The agencies developed new ways to get people to think of themselves as members of a group．During the twentieth century，advertising agencies tried their best to make consumerism （消费主义） as a way of life，making people to believe that they could be happy only if they bought the"right"products．
52．What was advertising like in the Middle Ages？B
A．Businessmen were asked to introduce products．
B．Ad messages were shouted out in public places．
C．Product information was included in books．
D．Ad signs were put up in towns．
53．What does the underlined word"This"in Paragraph 2mean？A
A．Advertising in newspapers．
B．Including pictures in ads．
C．Selling products in markets．
D．Working with ad agencies．
54．The l8th century advertising was special in itsD．
A．growing spending
B．printing materials
C．advertising companies
D．creative designs
55．Which of the following might be the best title for the text？D
A．The Story of Advertising
B．The Use of Advertising Designs
C．The Importance of Newspaper Advertising
D．The Development of Advertising．
分析 文章大意：广告词是指任那些把产品和服务带给人们的关注的何类型的公告．纵观历史，广告已成为促进商品交易和销售的有效的途径．在中世纪，商人顾用的"街头公告员"大声朗读这些公共信息来推广他们的产品．当15世纪发明了印刷术，纸质广告容易印刷，并可张贴在公共场所或夹放在书中．
十七个世纪末期，当报纸开始被更多的人阅读，印刷材料成为促进产品和服务的一种重要方式．伦敦的Gazet报成为第一个接受广告的报纸．这是如此的成功，以至于到本世纪末，一些公司开始发型针对商人的，以广告为目的报纸．
广告很快在第十八世纪开始流行．广告创作者开始注重广告的设计，从衣服到饮料，用聪明的方法介绍最后，公司制作的广告被称为"广告公司．
解答 52-55：BADD
52题答案：B考查细节理解题．根据文中的In the Middle Ages，businessmen asked"town criers"to read public messages aloud to introduce their products．在中世纪，商人问："小镇小贩"读公共消息大声地介绍自己的产品．故答案是B．
53题答案：A考查细节理解题．根据文中的The London Gazette was the first newspaper to leave a place for advertising．This was so successful that by the end of the century several companies started businesses of making newspaper ads for others．伦敦报纸是第一家留一些方登广告，这是如此成功，到本世纪末，几家公司开始为他人制作报纸广告．故this指的是报纸上的广告，故答案是A．
54题答案：D考查判断推理题．根据文中最后一段描述Advertising became popular quickly in the eighteenth century．Ad writers were starting to pay more attention to the design of the ad，广告很快在第十八世纪开始流行．广告创作者开始注重广告的设计，故答案是D．
55题答案：D考查主旨大意．根据文中的大意描述的是广告的发发展史，故答案是D．
点评 本文是一篇日常生活类阅读，题目涉及多道细节理解题，做题时结合原文和题目有针对 性找出相关语句进行仔细分析，结合选项选出正确答案．推理判断也是要在抓住关键句子的基础上合理的分析才能得出正确的答案．
