Question

【题目】 Shops have all kinds of tricks to get you in their doors, or on their websites, and spending. They are like traps to catch you, the buyer. If you know what those traps are, you can avoid falling into them.

Loss leaders（亏本促销商品）

Step one is to get you into the shop. The_____that they do this is by advertising a product that you need at a crazy low price. The price might even be below cost. They______lose money when you buy that milk or those disapers, but you come in for that. Once in the shop you are sure to get the other things that you want and need, aren’t you? Those are called loss leaders.

The expensive one makes yours seem reasonable

You’re looking for a quality jacket. The one you want costs more than you _____,but right next to it is a very expensive one. Suddenly yours seems pretty reasonable. You decide to buy it____ some people are spending even more money on jackets. You’ve been caught out! The placing of differently-priced items like this is done on purpose.

They give you a place to rest

You are tried from shopping and are thinking of going home. But then you see a bench, or a place to get a cheap coffee or cake. You take a break and then you are_____ to shop again. That is just what is likely to happen. Some shops even provide creches where parents can leave their children in order to shop more easily.

That“99”really ____ people to buy

You probably don’t believe that just because something is priced $9.99 instead of $10 you’ll buy it. But studies have proven that it is true. It is called the “left-digit effect”. Be aware of that when you shop.

Avoid these traps so that you won’t spend too much.

【1】A. planB. aimC. wayD. idea

【2】A. actuallyB. mainlyC. widelyD. already

【3】A. complainB. expectC. prepareD. select

【4】A. thoughB. whenC. untilD. because

【5】A. luckyB. freeC. responsibleD. ready

【6】A. ordersB. encouragesC. disturbsD. warns

Answer 1

【答案】

【1】C

【2】A

【3】B

【4】D

【5】D

【6】B

【解析】

商店有各种各样的促销方式，鼓励着消费者们走进他们的大门，或者在网站上消费。如果我们了解了这些陷阱，就可以避免掉进去。这篇短文就介绍了一些商店常用的销售陷阱。

【1】句意：他们这样做的方式是通过以极低的价格为你需要的产品做广告。plan计划；aim目的，目标；way方式；idea想法。上句话Step one is to get you into the shop提到第一步是先让你进入商店，这句话介绍的是怎样让你进来，故应选C。

【2】句意：当你买那种牛奶或尿布时，他们实际上赔钱，但是你是为之而来的。actually事实上，实际上；mainly主要地；widely广泛地；already已经。根据上句话The price might even be below cost可知，商品的价格甚至比成本还要低，所以事实上他们是赔钱的。故应选A。

【3】句意：你想要比你预期的更贵，但是挨着它的是一个相当贵的。complain抱怨；expect期待；预期；prepare 准备；select选择。根据下文but right next to it is a very expensive one. Suddenly yours seems pretty reasonable可知，这里说这件夹克衫比你的预期价格更贵，故应选B。

【4】句意：于是你决定买下来，因为人们花费更多的钱买夹克衫。though 尽管；when当…时候；until直到…时候；because因为。根据句意可知，这里表示你决定买那件比较贵的夹克衫的原因，故应选D。

【5】句意：你休息一下，然后准备再一次购物。lucky幸运的；free空闲的，自由的；responsible负责的；ready准备好的。根据上下文But then you see a bench, or a place to get a cheap coffee or cake. You take a break and then you are___5___ to shop again可知，你休息了一会儿之后，再继续购物。be ready to do sth.准备好做某事。故应选D。

【6】句意：99这个数字真的鼓励人们去买。orders 命令；encourages鼓励；disturbs打扰；warns警告。根据文意But studies have proven that it is true. It is called the “left-digit effect”可知，这叫“左数效应”，99这个价格鼓励着人们去买东西。故应选B。

这篇短文介绍了一些商店在销售产品时常用的促销方式。文章是总分总的结构，第一段点明主题；第二段到第五段介绍了四种销售技巧；最后一段是简单的总结。中间四段都有明显的主题句，可以帮助我们快速了解段意。题型是完形填空，考查学生们在具体语境中运用语言的能力，综合性加强。做题时，应先通读短文，了解大意；然后根据上下文的提示作答，注意辨析四个选项中单词的意思和用法；最后将答案代入原文，再读一遍，检查答案是否正确。例如第1小题，考查名词辨析，plan计划；aim目的，目标；way方式；idea想法。上句话Step one is to get you into the shop提到第一步是先让你进入商店，这句话介绍的是怎样让你进来，故应选C。再如第4小题，考查连词辨析，though 尽管；when当…时候；until直到…时候；because因为。根据句意可知，这里表示你决定买那件比较贵的夹克衫的原因，故应选D。