题目内容
阅读理解
For several years, Americans have enjoyed teleshopping-watching TV and buying things by phone. Now teleshopping is starting in Europe. In a number of European countries, people can turn on their TVs and shop for clothes, jewelry, food, toys, and many other things.
Teleshopping is becoming popular in Sweden, for example, the biggest Swedish company sells different kinds of things on TV in fifteen European countries, and in one year it made one hundred million dollars. In France there are two teleshopping channels, and the French spend about twenty million dollars a year to buy things through those channels.
In Germany, until last year teleshopping was only possible on one channel for one hour everyday. Then the government allowed more teleshopping. Other channels can open for telebusiness, including the largest American teleshopping company and a twenty-four-hour teleshopping company. German businessmen are hoping this new teleshopping will help sell more things.
Some people like teleshopping because it allows them to do their shopping without leaving their homes. With all the problems of traffic in the cities, this is an important reason. But at the same time, other Europeans do not like this way of shopping. They call teleshopping “Junk on the air”. Many Europeans usually worry about the quality of the things for sale on TV. Good quality is important to them, and they believe they cannot be sure about the quality of the things on TV.
The need for high quality means that European teleshopping companies will have to be different from the American companies. They will have to be more careful about the quality of the things they sell. They will also have to work harder to sell things that the buyers cannot touch or see in person.
1.Teleshopping is ________ in Europe.
[ ]
2.People like teleshopping because it is ________.
[ ]
3.Some Europeans don't like teleshopping because they ________.
[ ]
A.don't like to buy things
B.don't watch TV
C.believe the things sold on TV are expensive
D.think the things sold on TV are bad quality
4.In Germany, teleshopping may ________.
[ ]
A.help businessmen get more money
B.keep the shops open longer
C.have fewer buyers
D.bring better TV programs
5.The best title of this passage is ________.
[ ]
A.American Teleshopping
B.Teleshopping Companies
C.Teleshopping in Europe
D.Teleshopping-Junk on the Air
提示:
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解题点拨 1.电信购物在欧洲虽然遇到挫折,但正在一步一步地发展壮大起来. 3.商品的质量是每一位消费者最为关注的. 4.德国商人盼望电信购物这一新型的购物方法能够得以快速的普及,究其原因,还是因为这种购物方法能给他们带来更多的利润,让他们挣更多的钱. 5.整篇文章都是围绕着欧洲电信购物这一件事情来展开论述的. |
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