题目内容
-Was everyone here yesterday?
-________
- A.Li Hong wasn't here.
- B.No, Li Hong wasn't here.
- C.Yes, everyone is here.
- D.No, Li Hong isn't here.
此题是考查“出勤”的交际用语，属一般疑问句，对一般疑问句的回答，首先应说Yes或No，这样排除A项，又因问句是过去时，这样排除C项和D项，因此答案是B项。
Bill Gates was born on October 28, 1955. He grew up in Seattle, Washington. He was a very clever boy. His favorite subjects at school were science and math. When he was 13, he started to play with computers. At that time, computers were large machines. Once he was very interested in a very old computer. He and some of his friends spent lots of time doing unusual things with it. In the end, they worked out a software program with the old machine. Bill sold it for $4,200 when he was only 17.
In 1973, Bill went to Harvard University(哈佛大学). In his third school year, he left Harvard to work for a company called Microsoft. Bill began his company in 1975 with his friend Paul Allen. They thought the computer would come into every office and every home soon. So they began developing(发展) the software for personalcomputers. They improved(改进) the software to make it easier for people to use computers.
【小题1】Bill Gates grew up in _______.
| A．Canada | B．Australia | C．America | D．Germany |
| A．Science and math | B．Languages and art |
| C．Math and languages | D．Music and P.E |
| A．making large machines | B．playing computer games |
| C．mending old machines | D．developing software |
| A．in 1955 | B．in 1968 | C．in 1973 | D．1975 |
| A．个人的 | B．公众的 | C．大型的 | D．昂贵的 |
The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.
In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.
【小题1】Why are trade names protected by law in many countries?
| A．To make companies pay for naming service. |
| B．To help people choose the best products. |
| C．To present good images of the products. |
| D．To prevent good images from being copied. |
A. Many companies care about the cost of finding the right names.
B. Creative trade names can help companies to have a larger sale.
C. The government often does business with naming companies.
【小题3】What’s the best title for the passage?
| A．The Importance of Right Brand Names | B．The Development of Names |
| C．The Rules of Naming | D．The Methods of Choosing Names |