My son lived in New York. Last winter my husband and I visited him there. One day, while we were walking down the street, my son went to a store to see if there was a _____ he wanted.

It was very cold. I went over to a supermarket to buy some chocolate, but my husband waited outside alone. When I came out, my husband was talking to a homeless man. I saw my husband take off his gloves and hat and ____ them to Frank, the homeless man.

Frank said he had been living in New York before a heavy rainstorm hit the city in the autumn of the year. He lost his ______ in the rainstorm, so he had no place to sleep. He was begging(乞讨)and trying to get $25 to find a cheap hotel where he could sleep for some hours. All he had to keep ______ was a jacket. My husband’s gloves and hat were surprising gifts for him.

After a while, my son came out of the store, and a new coat was in his hand. I asked him what he was going to do with the old one. He said he would ______ keep it. I told him the story and suggested leaving it to Frank. To our great surprise, my son walked up to Frank and gave the new coat to him. Frank asked, “Did you buy this for me?” My son said no, but he wanted Frank to have it. Frank stood there ______ the coat, with tears(泪水)in his eyes. He ______ us with his whole heart. He said he would try to find a job as soon as possible to support himself.

My son couldn’t get the picture of Frank out of his mind. He went home, took out all his clothes that didn’t ____ him, and posted them to a shelter(避难所). He has done this a few times since then.

1.A. coat B. hat C. bag D. shirt

2.A. show B. pass C. throw D. sell

3.A. school B. hotel C. home D. work

4.A. still B. safe C. clean D. warm

5.A. certainly B. suddenly C. completely D. politely

6.A. making B. washing C. choosing D. holding

7.A. taught B. introduced C. thanked D. pushed

8.A. hurt B. fit C. change D. improve

B. Choose the best answer and complete the passage(选择最恰当的单词或短语选项完成短文):

What makes an advertisement effective? You can easily answer this question if you walk around a city. A good ad is one that gets your attention and makes you focus on the important ______, too.

To learn how to create an effective ad, like a poster for example, start by ______ the two posters on the right. Answer this without stopping to think: Which one is more effective? Yes, it’s the one at the bottom. Let’s examine why.

First of all, it’s more colourful and it’s got attractive pictures. The white and black poster almost becomes invisible next to it. Colour draws attention. Moreover, it can ______ your feelings and make you react in a certain way. Images do the same. Do the cupcakes on the poster at the bottom make your mouth water? Do they make you quickly go through the text to find out where you can get them? That’s what they’re there for!

An ad isn’t just colour and pictures. You’ve got something to say, so the next thing you should do is to decide how much text you should write. Remember that people are impatient and will ______ read a long text to see what it’s about. The amount of text should be just right to get your message across, so focus on your message and say it with as few words as possible. Your choice of font (the style of letters), font size (how big or small the letters are) and font colour also play an important role. You want the text to be ______ to read, especially from a distance.

______, you have to decide how you’re going to organize both the pictures and the text in the space you’ve got. A good layout helps people ‘read’ the ad quickly and communicates your message more effectively. If your poster is too busy, your message will simply get lost!

1.A. task B. information C. goal D. proof

2.A. discovering B. memorizing C. comparing D. recognizing

3.A. express B. hide C. link D. affect

4.A. probably B. mainly C. rarely D. definitely

5.A. easy B. enjoyable C. basic D. serious

6.A. However B. Finally C. In conclusion D. As a result

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