题目内容

【题目】

Apple’s logo is one of the most familiar icons(图标) around the world. But what’s the story about the Apple logo? The image of the apple is obvious, because that’s the name of the company. What about the bite? The famous story is that the logo shows respect and honour for Alan Turing. He was the father of computer science. He researched artificial intelligence(人工智能) and unlocked German wartime codes(密码). Howeverafter the war, he was put into prisonbecause of his beliefs. He could not stand the looking down and chose to bite a poisoned apple to end his life in the prison.

However, Rob Janoff, who designed the famous Apple logo, said, “It’s not the truth, but only a legend(传说, 传奇). The real reason why I designed it with a bite is very simple. I wanted people to get that it was an apple not a cherry (樱桃). When I go to markets to buy apples, I always mistake apples for cherries. It really has nothing to do with the scientist.”

Are you kidding? An apple is much bigger than a cherry. It’s very easy to tell. But if you use an apple to design a logo, some people may mistake it for a cherry.

1Both the apple and the cherry are almost the same actually in ________.

A. shape B. size C. colour D. weight

2According to the passage, Alan Turing________.

A. died in the prison B. used an apple to design a logo

C. was put into prison during the war D. was the father of a computer company

3What’s the purpose of writing the passage about the apple logo?

A. To introduce its designer. B. To tell us a legend about it.

C. To try to find the truth of it. D. To explain its market research.

【答案】

1A

2A

3A

【解析】试题分析:本文讲述的是Apple’s logo名字背后的故事,让人们更多的了解它创始人Rob Janoff的解释。

1A细节理解题。根据常识和文章最后一段最后一句话if you use an apple to design a logo, some people may mistake it for a cherry可以知道,苹果和樱桃形状相同大小不同,在logo的设计中作为徽标的苹果和樱桃就不容易区分了。所以选择A

2A细节理解题。根据第二段最后一句话:He could not stand the looking down and chose to bite a poisoned apple to end his life in the prison,意思是他不能忍受被蔑视,于是选择了咬了一口有毒的苹果在监狱中结束了自己的生命。所以选择A

3C写作意图题。全文首尾呼应,讲述了为什么图标要用被咬了一口的apple。真实的苹果咬掉一口这样的徽标与科学家无关,仅仅是区分苹果和樱桃而已。故选C

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