4. Which of the following is Not True?

A. Advertisement makes contribution to our pockets and we may know everything.

B. We can buy what we want.

C. Good quality products don’t need to be advertised.

D. Advertisement makes our life colorful.

3. Why do the critics criticize advertisers?

A. Because advertisers often brag.　

B. Because critics think advertisement is a “waste of money”.

C. Because customers are encouraged to buy more than necessary.　

D. Because customers pay more.

2. The attitude of the author toward advertisers is

A. appreciative.　　 B.　 trustworthy.　　

C. critical.　　 D.　 dissatisfactory.

1. What is main idea of this passage?

A. Advertisement.　 　

B. The benefits of advertisement.

C. Advertisers perform a useful service to communities.　　

D. The costs of advertisement.

5. The purpose of the author in writing this passage is

A. that, by banning the violent sports, we human beings can improve ourselves.

B. that, by banning the dangerous sports, we can improve the law.

C. that we must take positive steps to improve social welfare system.

D. to show law is the main instrument of social change.

第49天

A. Advertisers Perform a Useful Service to the Community

Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. ‘It’s iniquitous,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’

The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.

Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.

We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!

Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine.　 What a tremendously useful service they perform for the community! Just about anything can be accomplished(完成的,实现的)through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!

4. How many dangerous sports does the author mention in this passage?

A.　 Three.　　 B.　 Five.　　 C.　 Six.　　 　 D.　 Seven.

3.That the author mentions the old Romans is

A. To compare the old Romans with today’s people.　 B. to give an example.

C. to show human beings in the past know nothing better.

D. to indicate human beings are used to bloodthirsty.

2.The main idea of this passage is

A. vicious and dangerous sports should be banned by law.

B. people are willing to pay vast sums money to see violence.

C. to compare two different attitudes towards dangerous sports.

D. people are bloodthirsty in sports.

1.It can be inferred from the passage that the author’s opinion of nowadays’ human beings is

A. not very high.　　　　 B.　 high.　 C.　 contemptuous.　　　 D.　 critical.

5. What does ‘a bird’s-eye view’ mean?

　　　　 A 　See view with bird’s eyes.　　 B 　A bird looks at a beautiful view.

C It is a general view from a high position looking down.　 D 　A scenic place.

B.Vicious(剧烈的)and Dangerous Sports Should be Banned by Law

When you think of the tremendous technological progress we have made, it’s amazing how little we have developed in other respects. We may speak contemptuously of the poor old Romans because they relished the orgies of slaughter that went on in their arenas. We may despise them because they mistook these goings on for entertainment. We may forgive them condescendingly because they lived 2000 years ago and obviously knew no better. But are our feelings of superiority really justified? Are we any less blood-thirsty? Why do boxing matches, for instance, attract such universal interest? Don’t the spectators who attend them hope they will see some violence? Human beings remains as bloodthirsty as ever they were. The only difference between ourselves and the Romans is that while they were honest enough to admit that they enjoyed watching hungry lions tearing people apart and eating them alive, we find all sorts of sophisticated arguments to defend sports which should have been banned long age; sports which are quite as barbarous as, say, public hangings or bearbaiting.

It really is incredible that in this day and age we should still allow hunting or bull-fighting, that we should be prepared to sit back and watch two men batter each other to pulp in a boxing ring, that we should be relatively unmoved by the sight of one or a number of racing cars crashing and bursting into flames. Let us not deceive ourselves. Any talk of ‘the sporting spirit’ is sheer hypocrisy. People take part in violent sports because of the high rewards they bring. Spectators are willing to pay vast sums of money to see violence. A world heavyweight championship match, for instance, is front page news. Millions of people are disappointed if a big fight is over in two rounds instead of fifteen. They feel disappointment because they have been deprived of the exquisite pleasure of witnessing prolonged torture and violence.

Why should we ban violent sports if people enjoy them so much? You may well ask. The answer is simple: they are uncivilized. For centuries man has been trying to improve himself spiritually and emotionally – admittedly with little success. But at least we no longer tolerate the sight madmen cooped up in cages, or public floggings of any of the countless other barbaric practices which were common in the past. Prisons are no longer the grim forbidding places they used to be. Social welfare systems are in operation in many parts of the world. Big efforts are being made to distribute wealth fairly. These changes have come about not because human beings have suddenly and unaccountably improved, but because positive steps were taken to change the law. The law is the biggest instrument of social change that we have and it may exert great civilizing influence. If we banned dangerous and violent sports, we would be moving one step further to improving mankind. We would recognize that violence is degrading and unworthy of human beings.