(B)
So Christmas is over for anther
year. We have eaten the last turkey, sandwich, cleared away the last piece of
wrapping paper. Sad, isn’t it? But there was one part of Christmas I wasn’t
sorry to say goodbye to ---- and that was the television advertisement.
They started in November and they
carried on for six weeks. Every time we turned on the television, a sweet voice
would suggest some new , very expensive gift that they claimed was all we
needed to make our Christmas complete.
I could put up with all the adult
gift suggestions. After all, we are all supposedly mature people, and if we are
foolish enough to fall for what we hear on the TV adverts, that’s our
problem.
But what I found really horrific
was the kids’ toy commercials. Every kid under the age of ten was exposed
repeatedly to advertising. Every time there was a break in one of the
television programs, he’d be persuaded softly to ask his Mum for this new
Christmas toy. “Tell her that if she doesn’t buy it for you, she is a failure
as a mother. ”
Going through children is the most
secret way of advertising. Kids are easily influenced, have not sense of money
and an emotional hold over their parents that advertising companies control
shamelessly. It’s time something was done to prevent this.
69. Why does
the writer think that adult gift suggestions are more acceptable?
A. Because adult are old enough to make a right decision.
B. Because adults are more sensible to advertising than kids.
C. Because gift suggestions are not so attractive to adults.
D. Because adults are used to the advertising on TV.
70. The phrase “to fall for ” most probably means
________________.
A. to be easily exposed to something
B. to feel sorry for something
C. to be tricked into believing something
D. to decide to buy something immediately
71. The word “this” at the end of the passage refers to
__________________.
A. TV
advertising
B. Christmas advertising
C. the way of
advertising
D. advertising through children
72. The best title for this passage can be _______________________.
A. Toy Commercials on Christmas
B. The TV Advertisement That Really Annoys Me
C. Advertising Companies Should Be Closed
D. Television Advertising Can Not Be Reliable