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They say that "seeing is believing", but when it comes to TV commercials, this is not always the case.
The world's leading mobile phone maker, Nokia, released its latest model Lumia 920 on Sept. 5. The smart phone was supposed to possess an advanced camera, which let customers shoot better pictures at night and record stabilized videos. To show how well these features work, the Finnish company released an ad showing a man and a woman riding bicycles side by side, with the man taking a video of the woman on the phone. However, several hours later, technology website The Verge uncovered that the video was neither shot with the new product, nor shot from someone riding a bicycle. Instead, someone in a lorry next to the woman took the video using a professional video camera.
The next day Nokia apologized, "In an effort to demonstrate the benefits of visual image stabilization, we produced a video that simulates(看起来像)what we will be able to deliver." Indeed, what we have seen in ads is more or less a simulation——a practice called "advertising photography".
McDonald's video in June explained the "art". It showed how its burgers get dolled up(装扮)before going on camera. Like models preparing for a magazine cover shoot, burgers also get designed in a photography studio. They are prepared for hours and put together with absolute precision so they look their best before photo shoots. Each ingredient, such as onions and sauce, is carefully put into place to make the burger look much juicier, bigger and tastier. Computer software Photoshop is also used to add visual effects.
So don't feel ____________________when you get a burger that never looks like what you see in ads.
1. What do the underlined words "the case" in Paragraph l refer to? (within 5 words)
2. For what purpose did Nokia create the video? (within 8 words)
3.Why did Nokia apologize based on the text? (within 10 words)
4.Why does the author give the example of McDonald's video in Paragraph 4? (within 10 words)
5.Fill in the blank in Paragraph 5 with proper words.(within 2 words)
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The story I’m going to tell truly happened in my life.
The other day, I met a man outside the gym who_16___a movie star. He was handsome and smiling. His upper body was muscular and he __17_to be on top of the world.
“How are you?” I _18___with a smile. “I’m doing really well,” he replied in a cheerful voice. His enthusiasm and big smile _19___the parking garage . _20___as he walked up, I _21___his long legs were thin and I saw he had a silver cane(手杖).“Why do you need that cane?” I couldn’t _22___thinking he had a minor injury. “I have MS,” he answered in a _23___ voice too, as his broad smile __24__left his face. Multiple Sclerosis is a very serious disease and often painful. I looked at him from my little red sports car and said, “You _25___it very well. You seem like a happy man _26___ the MS.” Without losing a bit of his smile he replied, “ I am a happy man,” and then added, “I’d be even happier if I had that sports _27___.”
It was ironic(讽刺的). Just _28___we spoke, I’d been sitting in that little sports car, feeling sad about my painful shoulder over the last 11 months although I was _29___ after an operation. Here’s a man with a __30__far tougher than mine, but his positive attitude made him feel no _31___happiness. He went on with his enjoyment of life as usual, which moved me deeply.
It was also a wonderful reminder of that old _32___, “I cried because I had no shoes. Then I met a man who had no feet.” _33___ your problems, just keep in__34__that none of us goes through life __35__and like the man with MS, make the most of what you have. Count your blessings.
| A. stared at | B. talked about | C. agreed with | D. looked like |
| A. conducted | B. appeared | C. performed | D. pretended |
| A. questioned | B. advised | C. complained | D. greeted |
| A. lit up | B. put up | C. held up | D. kept up |
| A. o | B. And | C. But | D. Though |
| A. diagnosed | B. noticed | C. examined | D. checked |
| A. want | B. set | C. wait | D. help |
| A. cheerful | B. sad | C. low | D. painful |
| A. sometimes | B. regularly | C. never | D. always |
| A. need | B. handle | C. demand | D. deal |
| A. in spite of | B. in return for | C. thanks to | D. but for |
| A. training | B. coach | C. coat | D. car |
| A. when | B. until | C. before | D. since |
| A. recovering | B. suffering | C. repairing | D. benefiting |
| A.direction | B.location | C. situation | D. position |
| A. fewer | B. less | C. further | D. more |
| A. story | B. news | C. saying | D. lesson |
| A. Whatever | B. However | C. Whichever | D. Whenever |
| A. head | B. brain | C. heart | D. mind |
| A. completely | B. easily | C. hardly | D. lightly |
There is an old Chinese tale about a woman whose only son died. Sadly, she went to the holy man and asked, “What magical things do you have to bring my son back to life?”
Instead of sending her away or reasoning with her, he said to her, “Fetch me a mustard (芥菜) seed from a home that has never known sadness. We will use it to drive the sadness out of your life.” The woman happily went off at once in search of that magical mustard seed.
She first came to a splendid house, knocked at the door and said, “I am looking for a home that has never known sadness. Is it such a place? It is very important to me.”
They told her “You’ve certainly come to the wrong place” and began to describe all the tragic things that had happened to them recently.
The woman said to herself, “I have had misfortune of my own. Who is able to help these poor, unfortunate people?” She stayed to comfort them, and then went on in search of a home that had never known sadness. But wherever she went, she found one tale after another of sadness and misfortune. She became so involved in other people’s sorrow that finally she forgot about her search for the magical mustard seed, never realizing that it had, in fact, driven the sadness out of her life.
1.Which of the following does the story lead us to believe?
A.Hope for the best, but prepare for the worst.
B.Time passed cannot be called back again.
C.You can’t feel happy unless compared with others.
D.You can’t expect to know the result until you have tried.
2.Instead of sending the woman away, the holy man .
A.asked her to help him first
B.tried to comfort her with kind words
C.asked her to look for a thing that didn’t exist at all
D.tried to encourage her by talking with her
3.Leaving the holy man, the woman .
A.was full of hope B.was filled with sadness
C.was determined to try again D.became discouraged
4.The best title for the text would be “ ”.
A.A woman’s misfortune B.A nice surprise
C.The holy man’s faith D.Cure for sadness
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There are three branches of medicine. One is called “doctor medicine”, or “scientific medicine.” Scientific doctors try to observe sicknesses, look for logical patterns, and then find out how the human body works. From there they figure out what treatments may work. This kind of medicine is believed to date from the 4th century BC. Although nowadays it is successful, in the ancient world this approach probably did not cure many patients.
A second kind of medicine is called “natural cures,” or “folk medicine,” in which less educated people try to cure sicknesses with various herbs(药草). These folk healers also use observation and logic, but they are not so aware of it. They try things until they find something that seems to work, and then they keep doing that. Folk medicine flourished long before the development of scientific medicine and was more successful in ancient times than doctor medicine.
The third kind is called “health spas(矿泉疗养地),” or “faith healing.” Sometimes this may be as simple as touching the holy man and being immediately healed. Other times, a magician may make you a magic charm, or say a spell, to cure you. Some religious groups organize special healing shrines for the sick. In these places people rest, get plenty of sleep, eat healthy food, drink water instead of wine, and exercise in various ways. They also talk to the priests and pray to the gods. If you are feeling depressed or you have been working too hard, going to these places may be just the right thing to make you feel better.
Doctor medicine .
A.has a longer history than folk medicine
B.has been practiced for around 1,600 years
C.bases its treatments on observation and logic
D.was very successful in curing sicknesses in ancient times
According to the passage, which of the following is NOT used in health spas?
A.Magic power. B.Various herbs.
C.Religious faith. D.A healthy life style.
According to the passage, which of the following statements is true?
A.Folk healers choose different herbs to cure diseases without any sound basis.
B.people who practice folk medicine need lots of formal education on herbs.
C.The success of folk medicine led to the development of doctor medicine.
D.Natural cures worked better than scientific medicine in ancient times.
The author’s primary purpose in this passage is to .
A.describe different types of medicine
B.argue for the importance of medicine in health care
C.show the crucial role religion plays in medical treatments
D.compare the educational background of three different types of patients
查看习题详情和答案>>Why does night fall but never break and day break but never fall?
Why are people who ride motorcycles called bikers and people who ride bikes called cyclists?
In what other language do people drive in a parkway and park in a driveway?
In what other language do they call the third hand on the clock the second hand?
Let’s face it: English is a crazy language. There is no egg in an eggplant, neither pine nor apple in a pineapple and no ham in a hamburger. Sweet-meats are candy, while sweetbreads, which aren’t sweet, are meat.
We take English for granted. But when we explore its paradoxes (探讨它的矛盾), we find that quicksand can work slowly, boxing rings are square, public bathrooms have no baths in them.
And why is it that a writer writes, but fingers don’t fing, grocers don’t groce, and hammers don’t ham? If the plural of tooth is teeth, shouldn’t the plural of booth be beeth? One goose, two geese — so one moose, two meese?
How can a slim chance and a fat chance be the same, while a wise man and a wise guy are opposites? How can overlook and oversee be opposites, while quite a lot and quite a few are alike? How can the weather be hot as hell one day and cold as hell the next?
English was invented by people, not computers, and it reflects the creativity of human beings. That’s why, when stars are out, they are visible; but when the lights are out, they are invisible. And why, when I wind up my watch, I start it; but when I wind up this essay, I end it.
According to the passage ______.
A. sweet-meats and sweetbreads are different things
B. there should be egg in an eggplant
C. pineapples are the apples on the pine tree
D. boxing rings should be round
Which of the following includes two items which have the similar meaning?
A. A wise man and a wise guy.
B. Overlook and oversee.
C. Quite a lot and quite a few.
D. Hot as hell and cold as hell.
The underlined words “wind up” in the last paragraph probably mean “______”.
A. blow B. roll up C. get hurt D. finish
Through the many paradoxes in the English language, the writer wants to show that human beings are ______.
A. clever B. crazy C. lazy D. dull
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