题目内容

They say that "seeing is believing", but when it comes to TV commercials, this is not always the case.

The world's leading mobile phone maker, Nokia, released its latest model Lumia 920 on Sept. 5. The smart phone was supposed to possess an advanced camera, which let customers shoot better pictures at night and record stabilized videos. To show how well these features work, the Finnish company released an ad showing a man and a woman riding bicycles side by side, with the man taking a video of the woman on the phone. However, several hours later, technology website The Verge uncovered that the video was neither shot with the new product, nor shot from someone riding a bicycle. Instead, someone in a lorry next to the woman took the video using a professional video camera.

       The next day Nokia apologized, "In an effort to demonstrate the benefits of visual image stabilization, we produced a video that simulates(看起来像)what we will be able to deliver." Indeed, what we have seen in ads is more or less a simulation——a practice called "advertising photography".

       McDonald's video in June explained the "art". It showed how its burgers get dolled up(装扮)before going on camera. Like models preparing for a magazine cover shoot, burgers also get designed in a photography studio. They are prepared for hours and put together with absolute precision so they look their best before photo shoots. Each ingredient, such as onions and sauce, is carefully put into place to make the burger look much juicier, bigger and tastier. Computer software Photoshop is also used to add visual effects.

       So don't feel ____________________when you get a burger that never looks like what you see in ads.

1. What do the underlined words "the case" in Paragraph l refer to? (within 5 words)

2. For what purpose did Nokia create the video? (within 8 words)

3.Why did Nokia apologize based on the text? (within 10 words)

4.Why does the author give the example of McDonald's video in Paragraph 4? (within 10 words)

5.Fill in the blank in Paragraph 5 with proper words.(within 2 words)

 

【答案】

 

1.Seeing is believing

2.To show how well these features work./ To show how well the advanced camera works.

3.. Because Nokia cheated in the ad.

4.To explain the art of advertising photography.

5.(too/ very/ quite) surprised/ amazed/ astonished/ shocked/disappointed/annoyed/angry

【解析】

试题分析:本文通过举例说明当提及电视广告时的眼见不为实。

1.根据句首句Seeing is believing,后面说明:当谈到电视广告,这并非总是如此。所以the case指的是Seeing is believing。

2.根据第二段To show how well these features work, the Finnish company released an ad showing a man and a woman riding bicycles side by side, with the man taking a video of the woman on the phone. 所以答案是To show how well these features work./ To show how well the advanced camera works.

3..根据第三段内容:第二天,诺基亚道歉,”在努力证明视觉图像稳定的好处,我们制作了一个看起来像我们能够展现的视频模拟,”事实上,我们所看到的广告或多或少是一种模拟——这种做法称为”广告摄影”。所以答案是 Because Nokia cheated in the ad.

4.根据第四段内容:在六月的麦当劳的视频解释了“艺术”。这显示了汉堡梳妆打扮(装扮)会在镜头前像模特准备拍摄杂志封面照,汉堡也在摄影工作室进行设计。他们花几个小视准备,加把最精美的组合在一起为的是让他们在摄影机前看起来最好。每一个成分,如洋葱和酱,是认真放在一起使汉堡看起来更有趣,更大和更好吃,计算机软件PS图象处理软件也可以用来增加视觉效果。所以答案是To explain the art of advertising photography.

5.根据上段对麦当劳的视频艺术做的解释得出当年看到你买到的汉堡和你在广告上看到的不一样时你不会感到惊讶,所以答案是(too/ very/ quite) surprised/ amazed/ astonished/ shocked/disappointed/annoyed/angry

考点:考查上下文的理解和总结。

 

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A traveller was staying in an Egyptian village. One day, she held up her camera to take pictures of the children. Suddenly the young ones began to shout at her. The traveller's face turned red and she apologized to the head for what she was doing, and told him she had forgotten that people in some places believed a person would lose his soul(灵魂) if his picture was taken. She explained to him the operation of a camera for a long time. Several times the head tried to say something, but he couldn't. When she believed that the head didn't fear any longer, the traveller then let him speak. With a smile, he said, "The children were trying to tell you that you forgot to take off the lens(镜头) cap!"
【小题1】The children shouted when the traveller was taking pictures of them because ______.

A.they didn't want to stop playing
B.the traveller forgot to take off the cap on her head
C.they didn't want to have their pictures taken
D.the traveller was not doing well with her camera
【小题2】The traveller made an apology to (向……道歉) the head because _______.
A.she thought it was not right to take people's pictures without telling them beforehand(事先)
B.the children would lose their souls
C.she had stayed in the village too long
D.she didn't take a picture of the head first
【小题3】The traveller explained how to use a camera to the head because _______.
A.the head was very interested in her camera
B.the head wanted to learn to take pictures
C.she was afraid of the head
D.she wanted the head not to worry about what she was doing
【小题4】When the head smiled, it's clear that _______ .
A.the children wanted to play with her
B.the traveller didn't know what the children meant
C.he wanted the traveller to tell him something else
D.the traveller didn't let him speak
【小题5】Which of the following is NOT right?
A.The traveller knew something about people in some countries.
B.The children wouldn't mind if the traveller took pictures of them.
C.The head was afraid that the traveller's camera would hurt the children.
D.The traveller didn't understand why the children shouted.


阅读下面短文,并根据文章后的要求答题(请注意问题后的词数要求)。
(1)     Although many Chinese students say they have a good knowledge of English grammar, most would admit(承认) that their spoken English is poor. Whenever I speak to Chinese students, they always say, “My spoken English is poor.” However, their spoken English does not have to remain poor! I would suggest that there may be some reasons for their problems with spoken English.
(2)     First, they can’t find suitable words to express themselves because of limited vocabulary. Clearly the better answer is to expand(扩展) their vocabulary. However, you can speak with a limited vocabulary if your attitude is positive. Others will follow you as long as you use the words that you know.
(3)     Second, they are afraid of _____________________. Sometimes they make mistakes when they are speaking because they are shy and nervous. Yet students should remember that their goal should be FLUENCY AND ACCURACY. You want to make yourself understood, to talk to someone in English ,as quickly and as well as you can, even if sometimes you may use a wrong word or tense, but it doesn’t matter because the person you are speaking to will understand you and ignore your mistakes.
(4)     Third, no enough attention is paid to listening. You have one mouth but two ears! All that is heard is necessary for you to start speaking.
(5)     Fourth, most Chinese students are inactive rather than active language learners. Instead of actively finding opportunities to improve their spoken English, they passively wait for speaking opportunities(机会) to come to them and wonder why their spoken English always remains poor. If you have positive attitude, then you will see English opportunities wherever you go.
【小题1】          What’s the main idea of the passage?( no more than 10 words)
【小题2】          Fill in the blank in Para 3 with proper words. (no more than 3 words)
【小题3】          What does the underlined word “they” mean in Para 5?(no more than 3 words)
【小题4】          Complete the following statement with proper words. (no more than 2 words)
They don’t know how to express their meaning properly because of __________.
【小题5】          What does the writer think most Chinese students should do to improve their spoken English according to para 5 ?  ( no more than 10 words)

In China, many people are leaving the countryside to find jobs in the cities, because the countryside is much poorer than the city, and often there isn't much work there. Services such as hospital and transport are usually much better in the city than in the countryside. They hope that their lives will improve when they move to the city.
But in the big cities of Europe like London or Paris, people are moving out of the city. These rich families want to live a quieter life. They are tired of the noise and the dirt of the city, and they are tired of the crowded streets, crowded trains and buses. They don't want to live in the cities any more. They want a house with a garden in the countryside, and breathe the fresh air there.
So they move out of the cities. Some don't go very far, just a little way out of the city, to the towns near the cities, other people move to the real countryside with sheep, cows and green fields. There, they start new lives and try to make new friends.
Not all those who move from the city to the countryside are happy. After two or three years, many people who have done this feel that it was a big mistake. They don't make so much money and there isn't much work to do. People in the countryside are very different and aren't always very friendly.
As a result, quite a lot of people who have moved to the countryside move back to the city. “It’s wonderful to see crowds in the streets and cinema lights,” they say.
【小题1】Which is NOT the reason for people moving to the cities in China?

A.The countryside is much poorer than me city.
B.People in the countryside have nothing to eat.
C.People in the countryside don't have much work to do there.
D.Services in cities are usually much better than those in the countryside.
【小题2】Why do some rich families in Europe move to the countryside?
A.Because they will find good jobs.
B.Because they are tired of living in the city.
C.Because they can make more money there.
D.Because they like feeding sheep and cows in the green fields.
【小题3】After moving to the countryside, some people in Europe feel unhappy because      .
A.they can’t make much money
B.there isn’t much work for them to do in the countryside
C.some people in the countryside aren’t always very friendly to them
D.A, B and C
【小题4】The underlined sentence in the last paragraph shows      .
A.they are happy to move back to the city
B.they will miss their friends in the countryside
C.they still want to move to the countryside
D.they are tired of the noise and the crowded streets in the city
【小题5】The best title of this passage may be “    ”.
A.A happy life!B.Living in the city!
C.Moving out or moving back?D.Living in the countryside!

Idioms are phrases and sentences that do not mean exactly what they say. Even if you know the meaning of each word you see or hear, you may not understand the idiom because you don't understand the culture behind it.
For example, if an American boy asks his mother what's for dinner tomorrow, she may say "I'll play it by ear", that means she doesn't have plans for dinner and she will decide later. "Play by ear" used to mean playing music using the sheet music, but now people often use it when they're not talking about music.
There're many idioms in English. If you learn to use them, your English will be more vivid and colorful. English idioms are more common in spoken English. They can be difficult to remember sometimes. Next time when you hear somebody saying to you, "Give me a hand", you don't necessarily stretch out your hand to him/her, but you do need to be helpful. And when the situation is out of hand, you usually can do very little to manage all that. What about a green hand? It's not about the color of your hand! You're a green hand when you are very new at your work and don't have much experience. If you and your partner always work together hand in glove, you two definitely work together very well.
Can you guess the meanings of some common English idioms to do with parts of your body?

  1. 1.

    An idiom is _______.

    1. A.
      a phrase or a sentence that means exactly what the words say
    2. B.
      a phrase or a sentence that doesn't mean exactly what every word says
    3. C.
      so difficult that nobody can understand
    4. D.
      something to do with parts of your body
  2. 2.

    If a mother says "I'll play it by ear" to talk about the dinner, she means _______.

    1. A.
      she will cook dinner while listening to music at the same time
    2. B.
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    3. C.
      she will play music using the sheet music instead of cooking dinner
    4. D.
      She doesn't have plans for dinner and will decide later
  3. 3.

    When one says "Can you give me a hand?", he means _______.

    1. A.
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    2. B.
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    3. C.
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    4. D.
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  4. 4.

    Which of the following is NOT true according to the passage?

    1. A.
      People use English idioms more in spoken English than in written English.
    2. B.
      To understand the culture behind an idiom is important in understanding the idiom.
    3. C.
      Idioms make your English more vivid and colorful so they are easy to remember.
    4. D.
      You may not understand an idiom even though you know the meaning of each word.
  5. 5.

    Here are 4 common English idioms to do with parts of your body and their meanings. Can you match them?
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    2) to have sticky fingers b. to know something very well
    3) to stand on one's own feet c. to do something secretly
    4) to go behind someone's back d. to have the habit of stealing

    1. A.
      badc
    2. B.
      bdac
    3. C.
      cbad
    4. D.
      cdba

Hundreds of people lined up at Grand Central Terminal yesterday,but they weren’t there to catch a train.They came to New York City’s famous railroad station to trade in old dollar bills for the new George Washington Presidential $1 coin.   

    The gold--colored coin is the first in a new series by the U.S.Mint(造币厂)that honors former U.S.Presidents.The Mint will issue four Presidential $l coins a year through 2016.Presidential $1 coins will come out in the order in which each President served.The George Washington coin is the first to be released.John Adams, Thomas Jefferson and James Madison coins will come out later this year.

A New Look

    The Presidential $1 coins will be the same size and color as the Sacagawea Golden Dollar.However,there is an important difference.  For the first time since the 1930s,there is an inscription on the edge of each coin.It includes the year in which the coin was issued and two traditional mottos:“In God we trust”and“E pluribus unum.”

    Each coin will show a different President on its face,or heads side.It will al so show the President’s name,the order in which he served and hi s years in office.The other side of the coin will show the Statue of Liberty and the inscriptions“United States of America”and “$1.”

    Not Just for Collectors 

    Becky Gross,16,was one of the first people to put a Presidential coin in her pocket.She and her mother,Karen Martin,were visiting New York from London,England,on the day the new coins were released.They say t he coins make a great souvenir.

But the coins aren’t just for collectors.“The new Presidential $l coins are an educational and fun way to learn about former President s,”says U.S.Mint director Edmund Moy.They have practical uses too.At Grand Cent real Terminal,Moy kicked off the coin exchange by placing a Presidential $1 coin in a New York City parking meter.

1.The main idea of this passage probably is _______.

    A.to emphasize the importance of the issue of coins   

    B.to introduce the issue of the presidential $1 coins   

    C.to strengthen the achievements of the former presidents   

    D.the issue of the presidential$1 coins were warmly welcomed by the collectors

2.Who will be the third to come out this year?

A.George Washington.                             B.Madison.

    C.James.                                                    D.Thomas Jefferson.

3.The special quality of the presidential $1 coins is _______.

A.the coins each have an image of a president

    B.the coins are only for collections   

    C.on the edge of each coin printed the date and mottos

D.four coins will be issued every year

4.Which of the following information can we get from the coin? 

      A.Important events happening during his office years.

      B.Mottos the president liked.

      C.The years when the president served.

      D.The date when the president died.

5.All the following are the purposes of issuing the new presidential $1 coins except______.

    A.attracting foreign visitors

    B.learning a bout former presidents

      C.practical uses 

      D.meeting t he needs of collectors

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