Sports account for a growing amount of income made on the sales of commercial time by television companies.  Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.

An attraction of sport programs for the major U. S.  media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing.  Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.

Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports.  The people in the advertising departments of major corporations realize that sports attract made viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.

Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收视率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings.  Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer, with such viewers, these programs don’t need high ratings to stay on the air.

1.Television sport programs on weekend afternoons         .

2.Why would weekend afternoons become dead time without sport programs?

3.In many families, men make decision on          .

4.The ratings are not important for golf and tennis programs because         .

5.What is the passage mainly about?

假如你是某电视台“科技博览”节目的编辑, 每周你们栏目要向观众介绍一项科技发明。　本周你们栏目的推荐话题是“Life on the Go”。要向观众简要介绍手机。请你为栏目主持人准备一篇英文文稿。

　  文稿内容必须包括：

1. 手机被视为大发明的原因；

2. 现今手机的功能；

3. 你认为未来的手机会　……

注意：1. 短文的开头已为你写好, 不计入总词数；

2. 词数为100左右。

This is Science and Technology View of our TV station. We are now on the air with a 45-minute regular program to bring you a big invention – cell phones.

DJs (disc jockeys) are the people who play and present music on the radio, or in nightclub. A VJ (video jockey) is a person who introduces music videos on television.

VJs were first seen on television in the early 1980s when MTV went on the air. As MTV caught on, and the audience for music videos expanded, a variety of other music video channels started broadcasting. In addition to rock music, there were channels for people who were into alternative kinds of music, such as country music, light rock, and R & B, and all of these channels needed VJs. By the 1990s, international music video channels like Channel V in Asia and VIVA in Europe had started.

The VJs for the new international stations had to be chosen carefully. Although some VJs did shows focused on small audiences and showed mostly local content, other VJs presented shows for international viewers. These VJs, and the material they presented, needed to be popular in several different cultures.

One successful international VJ in Asia is Asha Gill. She is from Malaysia, but parents and grandparents are from India, France, and England. She speaks three languages and has fans across Asia, from Japan to the United Arab Emirates.

Another VJ who has made a big hit in Asia is Lili. She is actually a computer-animated VJ on MTV Asia. An actress wearing special computer equipment makes Lili move like a puppet. The actress also talks for Lili, and her shows can be seen in five languages.

When asked what makes a good video jockey, many successful VJs have given similar answers. To be a good VJ you need to know a lot about music, you need to be funny, and you can’t be shy.

1.What is the reading mainly about?

A. how to become a VJ                    B. the most popular VJ today

C. the differences between DJs and VJs       D. some general information about VJs

2.What kind of music did the first VJ probably introduce?

    A. classical            B. rhythm and blues      C. rock and pop         D. country    

3.What do Channel V and VIVA have in common?

    A. They are both owned by MTV.

    B. They are music video channels in Asia.

    C. They do not use VJs to introduce the music.

    D. They have viewers in more than one country.

4.Which is NOT true about Asha Gill?

    A. She speaks more than one language.           B. Her family were all born in Malaysia.

    C. She’s popular in quite a lot of Asian countries. D. She is a successful VJ.

5. Which of the following does the passage NOT mention as being important for someone who wants to be a VJ?

    A. speak many different languages             B. listen to a lot of music

    C. talk easily with different people             D. being able to make people laugh

七选五（共5小题；每小题2分，共10分）

根据短文内容，从短文后的七个选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

The band that wasn’t

Have you ever wanted to be part of a band as a famous singer or musician? Have you ever dreamed of playing in front of thousands of people at a concert, at which everyone is clapping and appreciating your music? Do you sing karaoke and pretend you are a famous singer like Song Zuying or Liu Huan? To be honest, a lot of people attach great importance to becoming rich and famous.      1    

Many musicians meet and form a band because they like to write and play their own music. They may start as a group of high-school students, for whom practising their music in someone's house is the first step to fame. Sometimes they may play to passers-by in the street or subway so that they can earn some extra money for themselves or to pay for their instruments.      2      Of course they hope to make records in a studio and sell millions of copies to become millionaires!

     3      It was called the Monkees and began as a TV show. The musicians were to play jokes on each other as well as play music, most of which was based loosely on the Beatles. The TV organizers had planned to find four musicians who could act as well as sing. They put an advertisement in a newspaper looking for rock musicians, but they could only find one who was good enough. They had to use actors for the other three members of the band.

     4      So during the broadcasts they just pretended to sing. Anyhow their performances were humorous enough to be copied by other groups. They were so popular that their fans formed clubs in order to get more familiar with them. Each week on TV, the Monkees would play and sing songs written by other musicians. However, after a year or so in which they became more serious about their work, the Monkees started to play and sing their own songs like a real band. Then they produced their own records and started touring and playing their own music.     5     . The band broke up about 1970, but happily they reunited in the mid-1980s. They produced a new record in 1996, with which they celebrated their formal time as a real band.

A. In the USA they became even more popular than the Beatles and sold even more records.

B. The Monkees’ television show stayed on the air for years after the group broke up. .

C. However, there was one band that started in a different way.

D. But just how do people form a band?

E. Later they may give performances in pubs or clubs, for which they are paid in cash.

F. Most of us probably have our favorite performers, stars or bands, but many of us also want to discover new sounds and rhythms.

G. As some of these actors could not sing well enough, they had to rely on other musicians to help them.

第二节语法填空 (共10小题，每小题1.5分，满分15分)

阅读下面短文，按照句子结构的语法性和上下文连贯的要求，在空格处填入一个适当的词或使用括号中词语的正确形式填空，并将答案填写在答题卡标号为31～40的相应位置上。

On April 20, after two classes in the morning, the broadcasting station of our school went on the air. The   31    (announce) told us the sad news that a student named Tong Kai in Junior 2 needed a kidney transplant(肾移植). It would cost one hundred thousand yuan. It was    32    (possibility) for his family to pay so much money.

The news soon spread    33    the campus. From that day on, the teachers and students began to contribute money to help him. The teachers    34    (donate) part of their salaries. Many students helped Tong Kai with their pocket money. A student in Junior 3 contributed eighty yuan and said “The money we     35    (contribute) is not enough for Tong’s operation, but we have done    36    we can.” In only three days ten thousand yuan was collected.

With    37    help of many students and teachers, Tong got enough money and was operated on    38    (success). He said, “I thought I was the    39    unlucky person in the world, but now I think just the opposite.” While    40    (say) these words, he couldn’t keep back his tears.