题目内容

DJs (disc jockeys) are the people who play and present music on the radio, or in nightclub. A VJ (video jockey) is a person who introduces music videos on television.

VJs were first seen on television in the early 1980s when MTV went on the air. As MTV caught on, and the audience for music videos expanded, a variety of other music video channels started broadcasting. In addition to rock music, there were channels for people who were into alternative kinds of music, such as country music, light rock, and R & B, and all of these channels needed VJs. By the 1990s, international music video channels like Channel V in Asia and VIVA in Europe had started.

The VJs for the new international stations had to be chosen carefully. Although some VJs did shows focused on small audiences and showed mostly local content, other VJs presented shows for international viewers. These VJs, and the material they presented, needed to be popular in several different cultures.

One successful international VJ in Asia is Asha Gill. She is from Malaysia, but parents and grandparents are from India, France, and England. She speaks three languages and has fans across Asia, from Japan to the United Arab Emirates.

Another VJ who has made a big hit in Asia is Lili. She is actually a computer-animated VJ on MTV Asia. An actress wearing special computer equipment makes Lili move like a puppet. The actress also talks for Lili, and her shows can be seen in five languages.

When asked what makes a good video jockey, many successful VJs have given similar answers. To be a good VJ you need to know a lot about music, you need to be funny, and you can’t be shy.

1.What is the reading mainly about?

A. how to become a VJ                    B. the most popular VJ today

C. the differences between DJs and VJs       D. some general information about VJs

2.What kind of music did the first VJ probably introduce?

    A. classical            B. rhythm and blues      C. rock and pop         D. country    

3.What do Channel V and VIVA have in common?

    A. They are both owned by MTV.

    B. They are music video channels in Asia.

    C. They do not use VJs to introduce the music.

    D. They have viewers in more than one country.

4.Which is NOT true about Asha Gill?

    A. She speaks more than one language.           B. Her family were all born in Malaysia.

    C. She’s popular in quite a lot of Asian countries. D. She is a successful VJ.

5. Which of the following does the passage NOT mention as being important for someone who wants to be a VJ?

    A. speak many different languages             B. listen to a lot of music

    C. talk easily with different people             D. being able to make people laugh

 

【答案】

 

1.D

2.C

3.D

4.B

5.A

【解析】 略

 

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For a song to become popular, people need to hear it. In order for people to hear it, the program directors at radio stations have to play it on the air. A song’s popularity is directly related to how often it is played. That is a big responsibility for program directors. How do they decide what gets played and what doesn’t?
In the past, disc jockeys(音乐节目支持人) decided what music was played on the radio. These DJs had an ear for music and an understanding of what their audience wanted to hear. Today, that is all changing. Most major radio stations are owned by a few large national businesses. The decision of what gets played on the radio is made by executives(主管) who have little or no interest in music. They do, however, know how to run a business, and they know what sells. So, the music industry designs and creates pop entertainers, and executives in the radio industry make sure that their music is played on the radio. This explains why you do not often hear anything new and fresh on the radio. The executives do not want to give air time to music that has not been tested on the market. It is too risky. They prefer to go with music that they already know will sell. They know it will sell because it sold last week and last month and last year. They just have to change it a little.
One of the most criticized(批评)practices in the music industry is the practice of “payola”. This is when record companies pay radio stations to play the music of a given artist. This practice makes many people lose trust in the music industry and is therefore against the law. A radio station can accept money in exchange for air time of a song, but they have to make clear that the song is being played because its air time was paid for. They cannot present the song as if it were part of the normal play schedule.
Payola affects both artists and audiences. The artists who work with small record companies that cannot pay a lot of money to radio stations have a much harder time getting exposure. It creates an unfair playing field. Music lovers suffer because they are not able to hear all the music that is available.
67. According to the passage, most major radio stations belong to _______.
A. national businesses    B. program directors     C. pop entertainers        D. record companies
68. “Payola” is the practice of ________.
A. artists paying radio stations to play their songs
B. record companies buying air time for certain music
C. radio station paying record company for new songs
D. program directors deciding what music gets played
69. Who can make the largest profits from payola?
A. Disc Jockeys.    B. The given artists.     C. Business executives.      D. Program directors.
70. It can be concluded from the passage that the author _______.
A. has a positive attitude towards the practice of “payola”
B. is dissatisfied with the present situation in music industry
C. is calling for a change in the normal play schedule
D. thinks that the radio stations are doing the right thing

DJs (disc jockeys) are the people who play and present music on the radio, or in nightclub. A VJ (video jockey) is a person who introduces music videos on television.
VJs were first seen on television in the early 1980s when MTV went on the air. As MTV caught on, and the audience for music videos expanded, a variety of other music video channels started broadcasting. In addition to rock music, there were channels for people who were into alternative kinds of music, such as country music, light rock, and R & B, and all of these channels needed VJs. By the 1990s, international music video channels like Channel V in Asia and VIVA in Europe had started.
The VJs for the new international stations had to be chosen carefully. Although some VJs did shows focused on small audiences and showed mostly local content, other VJs presented shows for international viewers. These VJs, and the material they presented, needed to be popular in several different cultures.
One successful international VJ in Asia is Asha Gill. She is from Malaysia, but parents and grandparents are from India, France, and England. She speaks three languages and has fans across Asia, from Japan to the United Arab Emirates.
Another VJ who has made a big hit in Asia is Lili. She is actually a computer-animated VJ on MTV Asia. An actress wearing special computer equipment makes Lili move like a puppet. The actress also talks for Lili, and her shows can be seen in five languages.
When asked what makes a good video jockey, many successful VJs have given similar answers. To be a good VJ you need to know a lot about music, you need to be funny, and you can’t be shy.
【小题1】What is the reading mainly about?

A．how to become a VJB．the most popular VJ today
C．the differences between DJs and VJsD．some general information about VJs
【小题2】What kind of music did the first VJ probably introduce?
A．classicalB．rhythm and blues C．rock and popD．country
【小题3】What do Channel V and VIVA have in common?
A．They are both owned by MTV.
B．They are music video channels in Asia.
C．They do not use VJs to introduce the music.
D．They have viewers in more than one country.
【小题4】Which is NOT true about Asha Gill?
A．She speaks more than one language.B．Her family were all born in Malaysia.
C．She’s popular in quite a lot of Asian countries.D．She is a successful VJ.
【小题5】 Which of the following does the passage NOT mention as being important for someone who wants to be a VJ?
A．speak many different languagesB．listen to a lot of music
C．talk easily with different peopleD．being able to make people laugh

B

For a song to become popular, people need to bear it.  In order for people　to hear it, the program directors at radio stations have to play it on the air. A song’s popularity is directly related to how often it is played. That is a big responsibility for program directors. How do they decide what gets played and what doesn’t?

In the past, disc jockeys(音乐节目主持人) decided what music was played on the radio. These DJs had an ear for music and an understanding of what their audience wanted to hear. Today, that is all changing. Most major radio stations are owned by a few large national businesses. The decision of what gets played on the radio is made by executives(主管) who have little or no interest in music. They do, however, know how to run a business, and they know what sells. So, the music industry designs and creates pop entertainers, and executives in the radio industry make sure that their music is played on the radio. This explains why you do not often hear anything new and fresh on the radio. The executives do not want to give air time to music that has not been tested on the market. It is too risky. They prefer to go with music that they already know will sell. They know it will sell because it sold last week and last month and last year. They just have to change it a little.

One of the most criticized(批评) practices in the music industry is the practice of “payola”. This is when record companies pay radio stations to play the music of a given artist. This practice makes many people lose trust in the music industry and is therefore against the law. A radio station can accept money in exchange for air time of a song, but they have to make it clear that the song is being played because its air time was paid for. They cannot present the song as if it were part of the normal play schedule(时刻表).

Payola affects both artists and audiences. The artists who work with small record companies that cannot pay a lot of money to radio stations have a much harder time getting exposure. It creates an unfair playing field. Music lovers suffer because they are not able to hear all the music that is available.

60. According to the passage, most major radio stations belong to       .

A. national businesses                      B. program directors   

C. pop entertainers                         D. record companies

61. “Payola” is the practice of        .

A. artists paying radio stations to play their songs

B. record companies buying air time for certain music

C. radio station paying record company for new songs

D. program directors deciding what music gets played

62. Who can make the largest profits from payola?

A. Disc Jockeys.                               B. The given artists.

C.  Business executives.                        D. Program directors.

63. It can be concluded from the passage that the author        .

A. has a positive attitude towards the practice of “payola”

B. is dissatisfied with the present situation in music industry

C. is calling for a change in the normal play schedule

D. thinks that the radio stations are doing the right thing

 

DJs(disc jockeys) are the people who play and present music on the radio, or in nightclub. A VJ(video jockey) is a person who introduces music videos on television.

VJs were first seen on television in the early 1980s when MTV went on the air. As MTV became popular, and the audience for music videos expanded, a variety of other music video channels started broadcasting. In addition to rock music, there were channels for people who had a lot of interest in alternative kinds of music, such as country music, light music, and R＆B(rhythm and blues节奏蓝调), and all of these channels needed VJs. By the 1990s, international music video channels like Channel V in Asia and VIVA in Europe had started.

The VJs for the new international stations had to be chosen carefully. Although some VJs did shows that focused on small audiences and showed mostly local content, other VJs presented shows for international viewers. These VJs, and the material they presented, needed to be popular in several different cultures.

One successful international VJ in Asia is Asha Gill. She is from Malaysia, but her parents and grandparents are from India, France and England. She speaks three languages and has fans across Asia, from Japan to the United Arab Emirates.

Another VJ who has made a big hit in Asia is Lili. She is actually a computer-

Animated(用计算机绘制的) VJ on MTV Asia. An actress wearing special computer equipment makes Lili move like a puppet(木偶). The actress also talks for Lili, and her shows can be seen in five languages.

   When asked what makes a good video jockey, many successful VJs have given similar answers. To be a good VJ you need to know a lot about music, you need to be funny, and you can’t be shy.

 

44. The passage is mainly about _____.

A. how to become a VJ       

B. the most popular VJ today

C. the differences between DJs and VJs 

D. some general information about VJs

45. What do Channel V and VIVA have in common?

A. They are both owned by MTV

B. They are music video channels in Asia

C. They have viewers in more than one country

D. They do not use VJs to introduce music

46. Which is NOT true about Asha Gill?

   A. She speaks more than one language

   B. Her family were all born in Malaysia

   C. She’s popular in quite a lot of Asian countries

   D. She is a successful VJ

47. Which of the following does the passage NOT mention as being important for someone who wants to be a VJ?

   A. Speaking many different languages  B. Listening to a lot of music

   C. Talking easily with different people  D. Being able to make people laugh

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