根据短文内容，从下框的A—F选项中选出能概括每一段主题的最佳选项，并在答题卡上将该选项涂黑。选项中有一项为多余选项。

61．__________________

　　　 Advertising is a highly developed twentieth-century industry．The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising．Why is advertising so popular? Is it a waste of money? It has been proved again and again that repeated advertising increases product sales．Since it increases production, the price can be reduced．Therefore advertising, instead of making a product more expensive, makes it cheaper．

62．______________________

　　　 What can you advertise ? You can advertise products of all kinds, such as shoes or umbrellas, or services like car repairs and travel．In Europe and USA political leaders often use recorded TV advertisements to persuade people to vote for them．Besides broadcast advertisements on radio and TV, there are other ways to advertise : cinemas,magazines and newspapers, for example．Large boards can be used for printed posters,especially near main roads．A sign outside or inside a shop is a form of advertising．Balloons and light planes can be used to pull huge signs as they fly slowly over a city．

63．________________

　　　 Advertising is now a scientific business．Once managers would say jokingly, " I know that half of what I spend on advertising is wasted, but I don't know which half．" Now, all parts of an advertising programme are properly measured and researched．

64． _________________

　　　 How are advertisements made? A company goes to an advertising firm to discuss the advertising of its product．The firm collects as much information as possible about product and the consumers who might buy it．The person at the advertising firm in charge of the matter then holds a meeting．Also present will be a person who thinks up an idea for an advertisement, and a person who will buy space in the newspapers or time on TV．There will be a writer writing the text for the advertisement and a designer who will design it, using pictures or photographs or the text．

65．_____________________

　　　 When the advertisement is ready, it is shown to the company．If the company agrees, they may try it out in a small part of the country to see if product sales increases as a result of the advertisement．If they do, then it will be used throughout the country．If the advertisement fails, the whole program will be reviewed．Researchers will go out and interview possibles customers to find out the reasons for this failure．

China, the world’s largest tobacco producer and consumer, will ban all forms of tobacco promotion by January 2011.

A ban on tobacco advertising has been in place since 1996, but firms have managed to sidestep the rules and promote their brands in other ways such as supporting sporting events, or using their logos without mentioning "cigarettes" on television, radio and in newspapers and magazines.

Xu Guihua, vice-president of China Tobacco Control Association, made the landmark announcement on Monday in Guangghou. She said the country is committed to fulfill its obligations(义务) to the World Health Organization (WHO) Framework Convention on Tobacco Control, of which China formally became a member last January.

However, it is believed that China falls behind other countries in efforts to control the use of tobacco, and the biggest problem is the lack of national laws banning smoking in public areas.

To date, fewer than half the cities have framed rules on smoking bans in some public spaces. Efforts to ban smoking in other areas such as bars and restaurants have been stopped by unwilling owners and managers who fear a loss of business.

Figures from the Ministry of Health show that China has an estimated 350 million smokers, almost a third of the world. Cigarette makers spent more than 1.6 billion yuan to promote their brands last year, according to China Youth Daily. In 2005 the government collected 240 billion yuan in tobacco taxes.

Yang Yah, a researcher with Chinese Center for Disease Prevention and Control, said 12 percent of deaths in China are caused by tobacco related illnesses, and by 2025, that figure will climb to 33 percent.

1. What does the underlined phrase “tobacco promotion” means?

A. All kinds of tobacco advertisements.

B. A ban on smoking in public areas.

C. Tobacco advertisements on TV.

D. The planting of Tobacco.

2. According to Xu Guihua, we can infer that         .

A. China has much difficulty with tobacco control because it benefits a lot from tobacco taxes

B. China became a member of WHO because it succeeded in banning smoking in public areas

C. China is on the top list of countries which make great progress in tobacco control

D. China must keep its promise to ban all forms of tobacco advertising as a member of the WHO

3. Why is it hard to ban smoking in public areas in China?

A. Many people believe they can still live longer although they smoke.

B. It is too difficult for many smokers to give up smoking.

C. Many businessmen in public areas are afraid of losing smoking customers.

D. The government fails to give a heavy fine to those smokers.

4. What’s the population of the world who smoke according to the passage?

A. Over 1,050,000,000.                                  B. Less than 1,000,000,000.

C. About 950,000,000.                             D. About 105,000,000.

5. Which of the following is True according to the passage?

A. It is impossible to find a tobacco advertisement on TV now.

B. Tobacco firms in China have spent much less on advertisement since 1996.

C. One out of three deaths may be caused by smoking related illness in the future.

D. The illness caused by smoking can all be cured with the development of medical science.