题目内容
根据短文内容，从下框的A-F选项中选出能概括每一段主题的最佳选项。选项中有一项为多余项。
A．Ways to advertise a product
B．Things to be advertised
C．Advantages of advertising
D．A scientific business
E．Preparations for an advertisement
F．Ways to try out an advertisement
1．________
Advertising is a highly developed twentieth-century industry．The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising．Why is advertising so popular? Is it a waste of money? It has been proved again and again that repeated advertising increases product sales．Since it increases production, the price can be reduced．Therefore advertising, instead of making a product more expensive, makes it cheaper．
2．________
What can you advertise? You can advertise products of all kinds, such as shoes or umbrellas, or services like car repairs and travel．In Europe and USA political leaders often use recorded TV advertisements to persuade people to vote for them．Besides broadcast advertisements on radio and TV, there are other ways to advertise：cinemas, magazines and newspapers, for example．Large boards can be used for printed posters, especially near main roads．A sign outside or inside a shop is a form of advertising．Balloons and light aeroplanes can be used to pull huge signs as they fly slowly over a city．
3．________
Advertising is now a scientific business．Once managers would say jokingly, " I know that half of what I spend on advertising is wasted, but I don't know which half．" Now, all parts of an advertising programme are properly measured and researched．
4．________
How are advertisements made? A company goes to an advertising firm to discuss the advertising of its product．The firm collects as much information as possible about product and the consumers who might buy it．The person at the advertising firm in charge of the matter then holds a meeting．Also present will be a person who thinks up an idea for an advertisement, and a person who will buy space in the newspapers or time on TV．There will be a writer writing the text for the advertisement and a designer who will design it, using pictures or photographs or the text．
5．________
When the advertisement is ready, it is shown to the company．If the company agrees, they may try it out in a small part of the country to see if product sales increases as a result of the advertisement．If they do, then it will be used throughout the country．If the advertisement fails, the whole program will be reviewed．Researchers will go out and interview possibles customers to find out the reasons for this failure．
解析：
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C B D E F |
阅读快车系列答案根据短文内容，从下框的选项中选出能概括每一段主题的最佳选项。选项中有一项为多余项。
| A. Know your introduction and your conclusion. B. Channel your nervous energy. C. Know your audience. D. Use deep-breathing techniques. E. Be prepared F. Select an appropriate topic. |
【小题1】_____
Know to whom you’ll be speaking, and learn as much about your audience as you can. The more you can anticipate the kind of reaction your listeners will have to your speech, the more comfortable you’ll be in delivering your message. Be audience-centered rather than speaker-centered.
【小题2】_____
You will feel less nervous if you talk about something you are familiar with or have some personal experience of. Your comfort with the subject of the speech will be reflected in your delivery.
【小题3】_____
The better prepared you are, the less anxiety you will experience. Being prepared means that you have researched your topic and practiced your speech several times before you deliver it.
【小题4】_____
You are likely to feel the most anxious during the opening moments of your speech. Therefore, it is a good idea to have a clear plan for how you will start your speech. Being familiar with your introduction will help you feel more comfortable about the entire speech. If you know how you will end your speech, you will have a safe harbour in case you lose your place. If you need to end your speech ahead of time, a well-delivered conclusion can permit you to make a graceful exit.
【小题5】_____
One of the symptoms(症状) of nervousness is a change in your breathing and heart rates. Nervous speakers tend to take short, shallow breaths. To help break the anxiety—reduce breathing pattern, consider taking a few slow deep breaths before you rise to speak.
根据短文内容，从下框A~F选项中选出能概括每段主题的最佳选项，并在答题卡上将该选项涂黑。选项中有一项为多余项。
| A．How do we get the names for the days? B．The origin of division of the times. C．How did men invent the week? D．The Jews names the seven days. E．How did the Egyptians and the Romans name the days? F．Reason for no names of the days. |
Do you know how the days of the week get their names? There was a time in the early history of man when the days had no names! The reason was quite simple：men had not invented the week.
2. _____________
In those days, the only division of times was the month, and there were too many days in the month for each of them to have a separate name. But when men began to build cities, they wanted to have a special day on which to trade, a market day. Sometimes these market days were fixed at every tenth day, sometimes every seventh or every fifth day. The Babylonians decided that it should be every seventh day. On this day they didn't work, but met for trade and religious festivals.
3. _____________
The Jews followed their example, but kept every seventh day for religious purposes. In this way the week came into existence. It was the space between market days. The Jews gave each of the seven days a name, but it was really a number after the Sabbath day(which was Saturday). For example, Wednesday was called the fourth day (four days after Saturday)．
4. _____________
When the Egyptians adopted the sevenday week, they named the days after five planets, the sun, and the moon. The Romans used the Egyptian names of their days of the week: the day of the sun, of the moon, of the planet Mars(火星), of Mercury(水星), of Jupiter(木星), of Venus(金星), and of Saturn(土星)．
5. _____________
We get our names for the days not from the Romans but from the AngloSaxons, who called most of the days after their own gods, which were roughly the same as the gods of the Romans. The day of the sun became Sunnandaeg, or Sunday. The day of the moon was called Monandaeg, or Monday. The day of the Mars became the day of Tiw, who was their god of war. This became Tiwesday, or Tuesday. Instead of Mercury's name, that of the god Woden was given to Wednesday. The Roman day of Jupiter, the thunderer, became the day of the thunder god Thor, and this became Thursday. The next day was named for Frigg, the wife of their god Odin, and so we have Friday. The day of Saturn became Saeterndaeg, a translation from the Roman, the Saturday.
根据短文内容，从下框的A-F选项中选出能概括每一段主题的最佳选项。选项中有一项为多余项。
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A Gift giving proven to be valuable. B. Memories from gift giving C. Moments and events for gift giving D. Various functions of gift giving E. Gift giving as a wasteful practice F. Gift giving as a two-way social activity |
Gift Giving
1.
There are many occasions（场合） for giving gifts in modern industrialized societies; birthdays, naming ceremonies, weddings, anniversaries, New Year, It is common to give gifts on many of these celebrations in western cultures. In addition, special events, such as one’s first day of school or graduation from university, often require gift fiving.
2.
What is happening when we give gifts? Most important, we are exchanging gifts. If someone gives me a gift for my birthday, I know that I am usually expected to give one on his or her next birthday.gift builds up or confirms a social obligation（义务）.
3.
Gifts tighten personal relationships and provide a means of communication between loved ones. People say that a gift lets the recipient（接受者） know we are thinking of them, and that we want to make the person “feel special.” We want people to feel wanted, to feel part of our social or family group. We give presents to say “I’m sorry.” Sometimes it is difficult for us to find a present that someone will like. Sometimes we give things that we like or would frrl comfortable with. In all these cases, the gifts are sending out messages－often very expressive ones.
4.
People tend to talk about presents in a fairly loving way.woman whose mother had died years ago described the many gifts around her house. These were gifts that her mother had given her over the years: “I appreciate these, and they mean something to me,” the woman said, “because I remember the occasions they were given on, and that they were from my mother, and the relationship we’ve had.” The gifts remain and keep the relationship alive in mind. This woman felt the same way about the gifts she gave to others. She hoped that the recipients would look at here gifts in years to come and
5.
Emotions(情感)like these suggest that a positive spirit still lies behind gift giving. They prove that the anthropologist Claude Levi-Strauss was wrong to say that modern western gift giving is highly wasteful. Studies in Canada and elsewhere have also shown that this is not the case. Each gift is unique even if so many are given.The emotional benefit for those who exchange gifts is the very reason for the tradition to continue.