Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major U.S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips .This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer. With such viewers, these programs don’t need high ratings to stay on the air.
【小题1】Television sport programs on weekend afternoons       .

Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.

     An attraction of sport programs for the major U.S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.

    Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.

     Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips .This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer. With such viewers, these programs don’t need high ratings to stay on the air.

1.Television sport programs on weekend afternoons        .

A. result in more sport events

B. get more viewers to play sports

C. bring more money to the television networks

D. make more people interested in television

2.Why would weekend afternoons become dead time without sport programs?

A. Because there would be few viewers

B. Because the advertisers would be off work

C. Because television programs would go slowly

D. Because viewers would pay less for watching television

3.In many families, men make decisions on         .

A. holiday trips           B. sports viewing

C. television shopping      D. expensive purchases

4.The ratings are not important for golf and tennis programs because          .

A. their advertisers are carmakers

B. their viewers are attracted by sports

C. their advertisers target at rich people

D. their viewers can afford expensive cars

5..What is the passage mainly about?

A. Television ratings are determined by male viewers.

B. Sports are gaining importance in advertising on television.

C. Rich viewers contribute most to television companies.

D. Commercial advertisers are the major sponsors of sport events.

Sports account for a growing amount of income made on the sales of commercial time by television companies.  Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.

An attraction of sport programs for the major U. S.  media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing.  Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.

Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports.  The people in the advertising departments of major corporations realize that sports attract made viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.

Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收视率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings.  Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer, with such viewers, these programs don’t need high ratings to stay on the air.

1.Television sport programs on weekend afternoons         .

2.Why would weekend afternoons become dead time without sport programs?

3.In many families, men make decision on          .

4.The ratings are not important for golf and tennis programs because         .

5.What is the passage mainly about?

Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major U.S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips .This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer. With such viewers, these programs don’t need high ratings to stay on the air.

1. 1.

   Television sport programs on weekend afternoons       .

   1. A.
      result in more sport events
   2. B.
      get more viewers to play sports
   3. C.
      bring more money to the television networks
   4. D.
      make more people interested in television
2. 2.

   Why would weekend afternoons become dead time without sport programs?

   1. A.
      Because there would be few viewers
   2. B.
      Because the advertisers would be off work
   3. C.
      Because television programs would go slowly
   4. D.
      Because viewers would pay less for watching television
3. 3.

   In many families, men make decisions on        .

   1. A.
      holiday trips
   2. B.
      sports viewing
   3. C.
      television shopping
   4. D.
      expensive purchases
4. 4.

   The ratings are not important for golf and tennis programs because         .

   1. A.
      their advertisers are carmakers
   2. B.
      their viewers are attracted by sports
   3. C.
      their advertisers target at rich people
   4. D.
      their viewers can afford expensive cars
5. 5.

   What is the passage mainly about?

   1. A.
      Television ratings are determined by male viewers.
   2. B.
      Sports are gaining importance in advertising on television.
   3. C.
      Rich viewers contribute most to television companies.
   4. D.
      Commercial advertisers are the major sponsors of sport events.

Suppose someone gave you a pen---a sealed(密封的),solid‑coloured pen. You couldn’t see how much 21 it had. It might run dry  22  the first few tentative (试探的) words or last just long and make a difference in the scheme of things. You don’t know when the ink will  24 .

Under the rules of the game, you really never know. You have to  25 a chance! Actually, no rule of the game states you must do anything.  26  picking up and using the pen, you could leave it on a shelf or in a drawer where it will dry up, 27 .But if you do decide to use it, what would you  28  it? How would you  29  the game?

Would you plan and plan before you ever  30  a word? Would your plans be so extensive that you never didn’t even start  31 ? Or would you take the pen  32 ,plunge right in and Just do it, struggling to keep up  33  the twists and turns of the torrent (急流)of words that take you where they take you?

Would you write cautiously and  34 ,as if the pen might run dry the next moment, or would you pretend to believe that the pen would write forever and go on accordingly?

And what would you write about:Love? Hate? Fun? Misery? Life? Death? Nothing? 35 ?

Would you write to  36 just yourself? Or others? Or yourself by writing about others?

Would you even write? Once you have the pen ,no  37 says you have to write. Would you sketch? Scribble(潦草地写)？Doodle(涂鸦)or draw? Would you stay in or on the  38 ,or see no lines at all, even if they  39 there? There’s a lot to think about here, isn’t there?

Now,  40  someone gave you a life…

1.A、ink          B、water      C、liquid     D、solid

2.A、before       B、after       C、when      D、as

3.A、much        B、very       C、real       D、enough

4.A、cross out     B、leave off    C、run out    D、use up

5.A、bring        B、take       C、use        D、carry

6.A、Instead of    B、In spite of   C、Other than   D、Rather than

7.A、used         B、useful       C、unused     D、using

8.A、deal with     B、do          C、do with     D、deal in

9.A、do          B、watch       C、like         D、play

10.A、draw        B、write        C、think of     D、use

11.A、picture      B、writing       C、painting     D、photo

12.A、in hand      B、at hand       C、on hand     D、by hand

13.A、on          B、for           C、with       D、at

14.A、carefully     B、deliberately    C、especially   D、extremely

15.A、Something    B、Everything    C、Anything   D、None

16.A、like          B、forgive       C、please      D、surprise

17.A、one          B、rule          C、friend      D、relative

18.A、line          B、lines         C、pens       D、paper

19.A、are          B、were          C、have      D、had been

20.A、suppose      B、wish          C、hope      D、expect