Question

Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.

     An attraction of sport programs for the major U.S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.

    Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.

     Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips .This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer. With such viewers, these programs don’t need high ratings to stay on the air.

1.Television sport programs on weekend afternoons        .

A. result in more sport events

B. get more viewers to play sports

C. bring more money to the television networks

D. make more people interested in television

2.Why would weekend afternoons become dead time without sport programs?

A. Because there would be few viewers

B. Because the advertisers would be off work

C. Because television programs would go slowly

D. Because viewers would pay less for watching television

3.In many families, men make decisions on         .

A. holiday trips           B. sports viewing

C. television shopping      D. expensive purchases

4.The ratings are not important for golf and tennis programs because          .

A. their advertisers are carmakers

B. their viewers are attracted by sports

C. their advertisers target at rich people

D. their viewers can afford expensive cars

5..What is the passage mainly about?

A. Television ratings are determined by male viewers.

B. Sports are gaining importance in advertising on television.

C. Rich viewers contribute most to television companies.

D. Commercial advertisers are the major sponsors of sport events.

 

Answer 1

【答案】

 

1.D

2.A

3.D

4.C

5.B 

【解析】

试题分析：

1.D 细节题。根据第二段前4行media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times说明周末下午的电视体育节目让更多的人对电视感兴趣，故D正确。

2.A 推理题。根据第二段3,4,5行. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week.说明如果在周末没有体育节目，就没有人看电视，故A正确。

3.D 细节题。根据第三段最后两行most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.说明D正确。

4.C 细节题。根据最后一段2,3行the ratings are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States,说明C正确。

5.B 主旨大意题。文章主要是关于在电视节目中体育节目的重要性，体育类节目可以带来更多的广告赞助。故B正确。

考点：考查文化类阅读

点评：文章主要是关于在电视节目中体育节目的重要性，体育类节目可以带来更多的广告。

细节题和推理题的考查是重点，要求阅读是准确定位，仔细辨析，如58，59题的考查。