摘要:11.Which of the following tables can best match the slogans with their brands? A B Slogan Brand Slogan Brand Obey your thirst. Volkswagen Obey your thirst. Canon If anyone can, Canon can. Eastern Airlines If anyone can, Canon can. Volkswagen The wings of man. Casio Watches The wings of man. Eastern Airlines Drivers wanted. jobworld.co.uk. Drivers wanted. Casio Watches Technology for life. Sprite Technology for life. jobworld.co.uk Download a better future. Canon Download a better future Sprite C D Slogan Brand Slogan Brand Obey your thirst. Casio Watches Obey your thirst. Sprite If anyone can, Canon can. Canon If anyone can, Canon can. Canon The wings of man. Eastern Airlines The wings of man. Eastern Airlines Drivers wanted. Sprite Drivers wanted. Volkswagen Technology for life. jobworld.co.uk Technology for life. Casio Watches Download a better future. Volkswagen Download a better future jobworld.co.uk D London Thursday July 26(Reuters)-Ian Johnstone missed his girlfriend so much that he flew back to Britain from Australia to propose to her. The problem is that she flew in the opposite direction. He and Amy Dolby even managed to miss each other when they sat in the same airport waiting-room in Singapore at the same time to wait for connecting flights. Dolby, heartbroken when she arrived at Johnstone’s Sydney apartment to find he had flown to London, told the Times: “It was as though someone was playing a cruel joke on us. He is the most romantic person I have ever known. I think our problem is that we are both quite impulsivepeople. We are always trying to surprise each other. After an 11,000-mile flight across the globe, she was greeted by Johnstone’s astonished flat mate asking what she was doing there. “The terrible truth dawned when I found that Ian’s rucksack and most of his clothes were missing. I sat on the end of his bed and cried my eyes out. And that really annoyed me, she said. Johnstone, a 27-year-old bricklayer, had taken a year off to travel round Australia. But he was missing Dolby, a 26-year-old secretary, so much he got a job on a Sydney building site and started saving for a surprise. He then flew home to Britain and went to her apartment armed with an engagement ring, champagne and flowers. “I really missed Amy and I’d been thinking about her all the time. I thought she was winding me up when she phoned me from Australia, he said. Johnstone then asked Dolby to marry him on the phone. “I didn’t know whether to laugh or cry but I accepted, she said. Dolby was given a short tour of Sydney by Johnstone’s friends and Johnstone had to stay in Britain for two weeks because he could not change his ticket.

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On hearing the words “Just do it!”, you will know there is a Nike product nearby.If it’s “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink.

An advertising slogan(广告标语) is to a brand what eyes are to a person.The slogan helps people understand the brand better by telling them what it wants to sell to its customers.Good slogans leave a message inside people’s minds.It’s almost certain that every brand has a popular slogan.

Here are a few examples:

“Just do it!”—This slogan speaks out to teens.It tells them to do something, but only if they think it’s worth it.And if so, why not do it wearing Nike?

 “Always Coca-Cola.”—Coke’s slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand’s spirit.It seems to say “Coke is the only drink there is; there are no other forms of drinks.”

“Share moments, share life.”—This slogan from Kodak connects photos and beauty.It asks people to remember the happy moments in life by taking photos of them—using Kodak film of course!

1.What would be the best title for the text?

A.Just Do It!                                   B.Slogan And Brand

C.Famous Slogans                       D.What Is A Good Slogan?

2.Which of the following can best explain the underlined sentence (paragraph 2)?

A.A good advertising slogan should draw people’s attention.

B.A brand should have an advertising slogan just as people have eyes.

C.An advertising slogan is as important to a brand as eyes are to a person.

D.An advertising slogan acts as the eyes of a brand.

3.The word “them” in the last paragraph refers to____.

A.people                                         B.the happy moments

C.photos and beauty                     D.Kodak film

4.Which of the following tables can best match the slogans with their brands?

AA

Slogan

Brand

BB

Slogan

Brand

Obey your thirst.

Volkswagen

Obey your thirst.

Canon

If anyone can,

Canon can.

Eastern Airlines

If anyone can, Canon can.

Volkswagen

The wings of man.

Casio Watches

The wings of man.

Eastern Airlines

Drivers wanted.

jobworld.co.uk

Drivers wanted.

Casio watches

Technology for life.

Sprite

Technology for life

jobworld.co.uk

Download a better future.

Canon

Download a better future.

Sprite

CC

Slogan

Brand

DD

Slogan

Brand

Obey your thirst.

Casio Watches

Obey your thirst.

Sprite

If anyone can, Canon can.

Canon

If anyone can.Canon can.

Canon

The wings of man

Eastern Airlines

The wings of man.

Eastern Airlines

Drivers wanted.

Sprite

Drivers wanted.

Volkswagen

Technology for life.

jobworld.co.uk

Technology for life

Casio Watches

Download a better future.

Volkswagen

Download a better future.

jobworld.co.uk

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阅读理解

  On hearing the word “Just do it!”, you will know there is a Nike product nearby.If it’s “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink.

  An advertising slogan is to a brand what eyes are to a person.The slogan helps people understand the brand better by telling them what it wants to sell to its customers.Good slogans leave a message inside people’s minds.It’s almost certain that every brand has a popular slogan.

  Here are a few examples:

  “Just do it!”——This slogan speaks out to teens.It tells them to do something, but only if they think it’s worth it.And if so, why not to do it wearing Nike?

  “Always Coca-Cola.”——Coke’s slogans change every few years, but this one has enjoyed a lasting popularity.Because it shows the brand’s spirit.It seems to say “Coke is the only drink there is; there are no other forms of drinks.”

  “Share moments, share life,”——This slogan from Kodak connects photos and beauty.It asks people to remember the happy moments in life by taking photos of them——using Kodak film of course!

(1)

What would be the best title for the text?

[  ]

A.

Just do it!

B.

Slogan and Brand

C.

Famous Slogans

D.

What is a Good Slogan?

(2)

Which of the following can best explain the underlined sentence(paragraph 2)?

[  ]

A.

A good advertising slogan should draw people’s attention.

B.

A brand should have an advertising slogan just as people have eyes.

C.

An advertising slogan is as important to a brand as eyes are to a person.

D.

An advertising slogan acts as the eyes of a brand

(3)

The word “them” in the last paragraph refers to _________.

[  ]

A.

people

B.

the happy moments

C.

photos and beauty

D.

Kodak films

(4)

Which of the following tables can best match the slogans with their brands?

[  ]

A.

B.

C.

D.

查看习题详情和答案>>

阅读理解

  On hearing the words“Just do it!”, you will know there is a Nike product nearby.If it's“Always CocaCola”, you can be sure someone wants to sell you refreshing drink.

  An advertising slogan is to a brand what eyes are to a person.The slogan helps people understand the brand better by telling them what it wants to sell to its customers.Good slogans leave a message inside people's minds.It's almost certain that every brand has a popular slogan.

  Here are a few examples:

  “Just do it!”-This slogan speaks out to teens.It tells them to do something, but only if they think it's worth it .And if so, why not do it wearing Nike?

  “Always CocaCola.”-Coke's slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand's spirit.It seems to say“Coke is the only drink there is; there are no other forms of drinks.”

  “Share moments, share life.”-This slogan from Kodak connects photos and beauty.It asks people to remember the happy moments in life by taking photos of them-using Kodak film of course!

(1)

What would be the best title for the text?

[  ]

A.

Just Do it!

B.

Slogan And Brand

C.

Famous Slogans

D.

What Is A Good Slogan?

(2)

Which of the following can best explain the underlined sentence(paragraph 2)?

[  ]

A.

A good advertising slogan should draw people's attention.

B.

A Brand should have an advertising slogan just as people have eyes.

C.

An advertising slogan is as important to a brand as eyes are to a person.

D.

An advertising slogan acts as the eyes of a brand.

(3)

The word“them”in the last paragraph refers to ________.

[  ]

A.

people

B.

the happy moments

C.

photos and beauty

D.

Kodak films

(4)

Which of the following tables can best match the slogans with their brands?

[  ]

A.

B.

C.

D.

查看习题详情和答案>>

阅读理解

  On hearing the words “Just do it!”, you will know there is a Nike product nearby.If it’s “Always Coca Cola”, you can be sure someone wants to sell you a refreshing drink.

  An advertising slogan is to a brand what eyes are to a person.The slogan helps people understand the brand better by telling them what it wants to sell to its customers.Good slogans leave a message inside people’s minds.It’s almost certain that every brand has a popular slogan.

  Here are a few examples:

  “Just do it!”-This slogan speaks out to teens.It tells them to do something, but only if they think it’s worth it.And if so, why not to do it wearing Nike?

  “Always Coca-Cola.”-Coke’s slogans change every few years, but this one has enjoyed a lasting popularity.Because it shows the brand’s spirit.It seems to say “Coke is the only drink there is; there are no other forms of drinks.”

  “Share moments, share life,”-This slogan from Kodak connects photos and beauty.It asks people to remember the happy moments in life by taking photos of them-using Kodak film of course!

(1)

What would be the best title for the text?

[  ]

A.

Just Do It!

B.

Slogan and Brand

C.

Famous Slogans

D.

What Is a Good Slogan?

(2)

Which of the following can best explain the underlined sentence(in Paragraph 2)?

[  ]

A.

A good advertising slogan should draw people’s eyes.

B.

A brand should have an advertising slogan just as people have eyes.

C.

An advertising slogan is as important to a brand as eyes are to a person.

D.

An advertising slogan acts as the eyes of a brand.

(3)

The word “them” in the last paragraph refers to _________.

[  ]

A.

people

B.

the happy moments

C.

photos and beauty

D.

Kodak films

(4)

Which of the following tables can best match the slogans with their brands?

[  ]

A.

B.

C.

D.

(5)

From this passage, we can conclude that the writer expresses his opinions in the way of _________.

[  ]

A.

metaphor

B.

persuasive language

C.

comparison

D.

giving examples

查看习题详情和答案>>

阅读理解

  On hearing the words“Just do it!”, you will know there is a Nike product nearby.If it's“Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink.

  An advertising slogan(广告标语)is to a brand what eyes are to a person.The slogan helps people understand the brand better by telling them what it wants to sell to its customers.Good slogans leave a message inside people's minds.It's almost certain that every brand has a popular slogan.

  Here are a few examples:

  “Just do it!”-This slogan speaks out to teens.It tells them to do something, but only if they think it's worth it.And if so, why not do it wearing Nike?

  “Always Coca-Cola.”-Coke's slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand's spirit.It seems to say“Coke is the only drink there is; there are no other forms of drinks.”

  “Share moments, share life.”-This slogan from Kodak connects photos and beauty.It asks people to remember the happy moments in life by taking photos of them-using Kodak film of course!

(1)

What would be the best title for the text?

[  ]

A.

Just Do It!

B.

Slogan And Brand

C.

Famous Slogans

D.

What Is A Good Slogan?

(2)

Which of the following can best explain the underlined sentence(paragraph 2)?

[  ]

A.

A good advertising slogan should draw people's attention.

B.

A brand should have an advertising slogan just as people have eyes.

C.

An advertising slogan is as important to a brand as eyes are to a person.

D.

An advertising slogan acts as the eyes of a brand.

(3)

The word“them” in the last paragraph refers to ________.

[  ]

A.

people

B.

the happy moments

C.

photos and beauty

D.

Kodak film

(4)

Which of the following tables can best match the slogans with their brands?

[  ]

A.

B.

C.

D.

查看习题详情和答案>>

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