On hearing the words “Just do it! , you will know there is a Nike product nearby．If it’s “Always Coca-Cola , you can be sure someone wants to sell you a refreshing drink． An advertising slogan is 题目和参考答案——青夏教育精英家教网—

题目内容

On hearing the words “Just do it!”, you will know there is a Nike product nearby．If it’s “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink．

An advertising slogan（广告标语） is to a brand what eyes are to a person．The slogan helps people understand the brand better by telling them what it wants to sell to its customers．Good slogans leave a message inside people’s minds．It’s almost certain that every brand has a popular slogan．

Here are a few examples:

“Just do it!”—This slogan speaks out to teens．It tells them to do something, but only if they think it’s worth it．And if so, why not do it wearing Nike?

“Always Coca-Cola．”—Coke’s slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand’s spirit．It seems to say “Coke is the only drink there is; there are no other forms of drinks．”

“Share moments, share life．”—This slogan from Kodak connects photos and beauty．It asks people to remember the happy moments in life by taking photos of them—using Kodak film of course!

1．What would be the best title for the text?

A．Just Do It! B．Slogan And Brand

C．Famous Slogans D．What Is A Good Slogan?

2．Which of the following can best explain the underlined sentence （paragraph 2）?

A．A good advertising slogan should draw people’s attention．

B．A brand should have an advertising slogan just as people have eyes．

C．An advertising slogan is as important to a brand as eyes are to a person．

D．An advertising slogan acts as the eyes of a brand．

3．The word “them” in the last paragraph refers to____．

A．people B．the happy moments

C．photos and beauty D．Kodak film

4．Which of the following tables can best match the slogans with their brands?

AA	Slogan	Brand	BB	Slogan	Brand
	Obey your thirst．	Volkswagen		Obey your thirst．	Canon
	If anyone can, Canon can．	Eastern Airlines		If anyone can, Canon can．	Volkswagen
	The wings of man．	Casio Watches		The wings of man．	Eastern Airlines
	Drivers wanted．	jobworld．co．uk		Drivers wanted．	Casio watches
	Technology for life．	Sprite		Technology for life	jobworld．co．uk
	Download a better future．	Canon		Download a better future．	Sprite

CC	Slogan	Brand	DD	Slogan	Brand
	Obey your thirst．	Casio Watches		Obey your thirst．	Sprite
	If anyone can, Canon can．	Canon		If anyone can．Canon can．	Canon
	The wings of man	Eastern Airlines		The wings of man．	Eastern Airlines
	Drivers wanted．	Sprite		Drivers wanted．	Volkswagen
	Technology for life．	jobworld．co．uk		Technology for life	Casio Watches
	Download a better future．	Volkswagen		Download a better future．	jobworld．co．uk

BCBD

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An old woman walked into a clothes shop. She asked the salesgirl to let her have a look at a new dress, but the girl stood still behind the counter(柜台), taking no notice of the request. The old woman spoke to the girl again, raising her voice a bit, but still received no answer. The old woman looked at the girl and nodded to herself, “I am too old to see well. I can’t even tell a plastic model from a real girl!”

On hearing this, the salesgirl shouted to the old woman, “What? Did you call me a plastic model?” The old woman was greatly surprised. “Oh, dear me,” she said. “The model can speak!”

What did the old woman go to the shop to do?

A. To choose a dress. 　 B. To buy a dress for herself.

C. To show off her dress. D. To pick a quarrel with the salesgirl.

The salesgirl did not make a reply ________.

A. because she didn’t see the old woman

B. because she didn’t think the old woman had enough money for a new dress

C. because she was too busy to notice the old woman

D. for some reason unknown in this story

It was not until that woman spoke for the _______ time that the salesgirl said something.

A. first B. second

C. third D. fourth

When the old woman said, “I am too old to see well,” she _______.

A. meant to say that she really had poor eyesight

B. wanted the salesgirl to excuse her　

C. was simply telling a lie

D. was, in face, trying to make the salesgirl open her mouth

What do you think the salesgirl would do on hearing this? She would ______.

A. be too angry to say a word for a moment

B. run and tell the shop-owner about it

C. apologize to the old woman and do what she had been asked to do

D. turn back and cry

On hearing the praise, the shy girl’s face was turned red.

A B C D

It was the afternoon of December 24, the day before Christmas; and as the newest doctor in our office, I had to work. The only thing that brightened my day was the beautifully decorated Christmas tree in our waiting room and a gift sent to me by a fellow I was dating — a dozen long-stemmed red roses.

As I was cleaning my office, I was told a lady urgently needed to speak with me. As I stepped out, I noticed a young, tired-looking woman with a baby in her arms. Nervously, she explained that her husband — a prisoner in a nearby prison — was my next patient. She told me she wasn’t allowed to visit her husband in prison and that he had never seen his son. Her request was for me to let the boy’s father sit in the waiting room with her as long as possible before I called him for his appointment. Since my schedule wasn’t full, I agreed. After all, it was Christmas Eve.

A short time later, her husband arrived — with chains on his feet and hands, and two armed guards as bodyguards. The woman’s tired face lit up like our little Christmas tree when her husband took a seat beside her. I kept glancing out to watch them laugh, cry and share their child. After almost an hour, I called the prisoner back to my office. The patient seemed like a gentle and modest man. I wondered what he possibly could have done to be held under such conditions. I tried to make him as comfortable as possible.

At the end of the appointment, I wished him a Merry Christmas-a difficult thing to say to a man headed back to prison. He smiled and thanked me. He also said he felt saddened by the fact he hadn’t been able to get his wife anything for Christmas. On hearing this, I was inspired with a wonderful idea.

I’ll never forget the look on both their faces as the prisoner gave his wife the beautiful, long-stemmed roses. I’m not sure who experienced the most joy — the husband in giving, the wife in receiving, or myself in having the opportunity to share in this special moment.

1.What can be inferred from the first paragraph?

A. The writer was a newcomer to her office.

B. A fellow sent her a dozen red roses as Christmas present.

C. She was in low spirits because she had to work before Christmas.

D. She was at work with a light heart.

2.The young woman came to the writer’s office for the purpose of .

A. having her baby examined

B. giving her husband a chance to make his escape

C. having her husband examined

D. getting a chance for her family to get together

3.The underlined part in paragraph 3 most probably means “ ”

A.to be sent to hospital B.to be separated from his family

C.to be comfortable D.to become a prisoner

4.What does the writer learn from the story?

A.The wife experienced the most joy in receiving

B.An act of kindness can mean a lot

C.The prisoner was treated with mercy

D.Whoever breaks the law should be punished

“Dr.Papaderos,what is the meaning of life?”

The usual laughter followed,and people stirred(骚动)to go.Papaderos held up his hand and stilled the room and looked at me for a long time,asking with his eyes if I was serious and seeing from my eyes that I was.

“I will,answer your question.”

Taking his wallet out of his hip pocket,he fished into a leather billfold and brought out a very small round mirror,about the size of a quarter.And what he said went like this:

“When I was a small child,during the war,we were very poor and we lived in a remote village.One day,on the road,I found the broken pieces of a mirror.A German motorcycle had been wrecked in that place.

I tried to find all the pieces and put them together,but it was not possible,so I kept only the largest piece.This one,and,by scratching it on a stone.I made it round. I began to play with it as a toy and became fascinated by the fact that I could reflect light into dark places where the sun would never shine——in deep holes and crevices(裂缝)and dark closets. It became a game for me to get light into the most inaccessible places I could find.

I kept the little mirror,and,as I went about my growing up,I would take it out in idle moments and continue the challenge of the game.As I became a man,I grew to understand that this was not just a child’s game but a metaphor for what I might do with my life.I came to understand that I am not the light or the source of light.But light——truth,understanding,knowledge——is there,and it will shine in many dark places only if I reflect it.

I am a fragment(碎片)of a mirror whose whole design and shape l do not know.Nevertheless,with what I have I can reflect light into the dark places of this world——into the black places in the hearts of men—and change some things in some people.Perhaps others may see and do likewise.This is what I am about.This is the meaning of my life.”

1.On hearing the author’s question,Dr.Papedotes at first.

A.laughed at his foolishness B.wasn’t sure of the answer

C.doubted his seriousness D.wasn’t interested at all

2.How did Dr.Papaderos get the small round mirror when he was a child?

A.He found it on the road and made it round.

B.A dying German soldier gave him as a present.

C.He chanced to find it in the street while playing.

D.He put the broken pieces together and made it.

3.Why did Dr.Papaderos like the small round mirror so much as a child?

A.Because he was too poor to afford other toys.

B.Because it could shine the places where tke sun couldn’t reach.

C.Because he believed it would bring good luck to him.

D.Because it tofd him a lot about what life really meant to him.

4.The underlined“metaphor”in the 7th paragraph most probably means .

A.symbol B.source C.light D.purpose

5.Which of the following might be the best title for the passage?

A.A Special Game in the Childhood B.A Broken Piece of Mirror

C.Dr.Papaderos’Experience D.The Meaning of Life

On hearing the _____ news that they had won the match, they shouted for joy in _____ voices.

A．exciting, exciting

B．excited, excited

C．excited, exciting

D．exciting, excited

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