题目内容

阅读理解

　　On hearing the words “Just do it!”, you will know there is a Nike product nearby．If it’s “Always Coca Cola”, you can be sure someone wants to sell you a refreshing drink．

　　An advertising slogan is to a brand what eyes are to a person．The slogan helps people understand the brand better by telling them what it wants to sell to its customers．Good slogans leave a message inside people’s minds．It’s almost certain that every brand has a popular slogan．

　　Here are a few examples：

　　“Just do it!”－This slogan speaks out to teens．It tells them to do something, but only if they think it’s worth it．And if so, why not to do it wearing Nike?

　　“Always Coca-Cola．”－Coke’s slogans change every few years, but this one has enjoyed a lasting popularity．Because it shows the brand’s spirit．It seems to say “Coke is the only drink there is; there are no other forms of drinks．”

　　“Share moments, share life,”－This slogan from Kodak connects photos and beauty．It asks people to remember the happy moments in life by taking photos of them－using Kodak film of course!

(1)

What would be the best title for the text?

[　　]

A．

Just Do It!

B．

Slogan and Brand

C．

Famous Slogans

D．

What Is a Good Slogan?

(2)

Which of the following can best explain the underlined sentence(in Paragraph 2)?

[　　]

A．

A good advertising slogan should draw people’s eyes．

B．

A brand should have an advertising slogan just as people have eyes．

C．

An advertising slogan is as important to a brand as eyes are to a person．

D．

An advertising slogan acts as the eyes of a brand．

(3)

The word “them” in the last paragraph refers to _________．

[　　]

A．

people

B．

the happy moments

C．

photos and beauty

D．

Kodak films

(4)

Which of the following tables can best match the slogans with their brands?

[　　]

A．

B．

C．

D．

(5)

From this passage, we can conclude that the writer expresses his opinions in the way of _________．

[　　]

A．

metaphor

B．

persuasive language

C．

comparison

D．

giving examples

答案：1．B;2．C;3．B;4．D;5．D;
解析：

(1)

主旨归纳题。第一段就介绍了品牌与标语之间的关系。

(2)

句意理解题。根据对于此句的结构分析可知作者把标语对于品牌的作用比作眼睛对于人体的作用。

(3)

行文逻辑理解题。根据对于“…remember the happy moments in life by taking photos of them…”部分的分析可知them代替前面的the happy moments．

(4)

只要抓住表格中的第一条便知答案为D项。“Obey your thirst”一定与饮料有关。

(5)

在本文中作者拿耐克、Coca-Cola和柯达胶卷广告标语作为例子，介绍广告标语给我们的精神带来的影响。


练习册系列答案
相关题目

阅读理解

短文改错

此题要求改正所给短文中的错误。对标有题号的每一行作出判断：如无错误，在该行右边横线上画一个勾（√）；如有错误（每行只有一个错误），则按下列情况改正：

此行多一个词：把多余的词用斜线（/）划掉，在该行右边的横线上写出该词，并也用斜线划掉。

此行缺一个词：在缺词处加一个漏字符号（∧），在该行右边的横线上写出该加的词。

此行错一个词：在错的词下划一个横线，在该行右边横线上写出改正后的词。

注意：原行没有错误的不要改。

I use my bike most in the summer when　　　　　　　　　　　　　　　　　　　　 1._____________

the weather is warm or dry. It can be very　　　　　　　　　　　　　　　　　　  2._____________

unpleasant of winter when it is cold and　　　　　　　　　　　　　　　　　　　　　　　　 3._____________

the rain is pour down. It can also be　　　　　　　　　　　　　　　　　　　　　　   4._____________

very dangerous. You must of course　　　　　　　　　　　　　　　　　　　　　　   5._____________

careful on a bike. Accident are not the　　　　　　　　　　　　　　　　　　　　    6._____________

only problem, though. One day I go to school　　　　　　　　　　　　　　　　 7._____________

and came back to find my front wheel had　　　　　　　　　　　　　　　　　　  8._____________

missing. It was a long walk towards the　　　　　　　　　　　　　　　　　　　　　　    9._____________

repairer’s! Now I have two strong locks.　　　　　　　　　　　　　　　　    10._____________

 
阅读理解

短文改错

此题要求改正所给短文中的错误。对标有题号的每一行作出判断：如无错误，在该行右边横线上画一个勾（√）；如有错误（每行只有一个错误），则按下列情况改正：

此行多一个词：把多余的词用斜线（/）划掉，在该行右边的横线上写出该词，并也用斜线划掉。

此行缺一个词：在缺词处加一个漏字符号（∧），在该行右边的横线上写出该加的词。

此行错一个词：在错的词下划一个横线，在该行右边横线上写出改正后的词。

注意：原行没有错误的不要改。

I use my bike most in the summer when　　　　　　　　　　　　　　　　　　　　 1._____________

the weather is warm or dry. It can be very　　　　　　　　　　　　　　　　　　  2._____________

unpleasant of winter when it is cold and　　　　　　　　　　　　　　　　　　　　　　　　 3._____________

the rain is pour down. It can also be　　　　　　　　　　　　　　　　　　　　　　   4._____________

very dangerous. You must of course　　　　　　　　　　　　　　　　　　　　　　   5._____________

careful on a bike. Accident are not the　　　　　　　　　　　　　　　　　　　　    6._____________

only problem, though. One day I go to school　　　　　　　　　　　　　　　　 7._____________

and came back to find my front wheel had　　　　　　　　　　　　　　　　　　  8._____________

missing. It was a long walk towards the　　　　　　　　　　　　　　　　　　　　　　    9._____________

repairer’s! Now I have two strong locks.　　　　　　　　　　　　　　　　    10._____________

 

阅读理解

ISC(HS)Reference No．S006864　　　　　　　　　　　　New South Wales

Student Date of Birth：19/08/1988　　　Department of Education and Training

　　　　　　　　　　　　　　　　　　　　　International Students Centre

Hong Xue　　　　　　　　　　　　　　827-839 George Street PO Box 707

60 Waratah Street　　　　　　　　　　　　　　　　Broadway NSW 21007

Croydon Park NSW 2133　　　　　　　Phone：(612)9217 4801 1300 302 456

　　　　　　　　　　　　　　　　　　　　　　　　Fax：(612)9212 6721

　　　　　　　　　　　　　　　　　http：//www.tafensw.edu.au/international/

WARNING LETTER

Dear Hong Xue,

　　As you are aware, your student visa regulations set out a number of conditions applying to your visa．It has come to our attention that you are failing to meet the following conditions：You must maintain accommodation, support and general welfare arrangements that have been approved by your education provider if you：

　　●have not turned 18; and

　　●are not staying in Australia with：

　　－a parent

　　－a custodian(监护人); or

　　－a relative who has been nominated(指定)by your parent or a custodian, is aged at least 21 and is of good character．

　　Note：You must not change those arrangements without the written approval of your education provider．

　　You must obey the following rules：

　　1．During term time you must：

　　a)remain in your homestay during the school term;

　　b)come home every night; and

　　c)inform your guardian at all times of your whereabouts．

　　2．On weekends you must：

　　a)have your guardian's permission to stay with friends; and

　　b)inform your guardian of the name, address and phone numbers of people you are visiting．

　　3．You must return your guardian's telephone calls．

　　This will be your only warning．If you continue to breach(违反)your student visa regulations we will report you to the Department of Immigration and Multicultural and Indigenous Affairs．Such action may lead to the cancellation(取消)of your student visa．Please contact me on(612)9217 4801 or fax(612)9212 6721 if you have questions about your enrolment．

　　　　　　　　　　　　　　　　　　　Yours sincerely

　　　　　　　　　　　　　　　　　　　Tracey Carlon

　　　　　　　　　　　　　　　　　　　Student Advisor

　　　　　　　　　　　　　　　　　　　International Students Centre

NSW Department of Education and Training

(1)

What's the purpose of writing this letter?

[　　]

A．

To remind the recipient of the conditions for applying for a student visa．

B．

To warn the recipient not to do anything against his student visa regulations again．

C．

To tell the recipient how to contact his student advisor．

D．

To inform the recipient of the student visa regulations．

(2)

What can be learned about the recipient from this letter?

[　　]

A．

He is under 18 and studies in Australia with his parents．

B．

He is required to come home every night according to the rules．

C．

He can stay with his friends on weekends if permitted．

D．

His student Visa has been cancelled．

(3)

To which address should the recipient reply if he feels like answering the letter?

[　　]

A．

Hong Xue at 60 Waratah Street, Croydon Park NSW 2133．

B．

Tracey Carlon at the Department of Immigration and Multicultural and Indigenous Affairs．

C．

Hong Xue at NSW Department of Education and Training．

D．

Tracey Carlon at 827-839 George Street, PO Box 707, Broadway NSW 21007．

阅读理解

　　Once upon a time the colors of the world started to quarrel．Green said,“Clearly I am the most important．I am the sign of life and hope．I was chosen for grass, trees and leaves．Without me, all animals would 　　1　　．”

　　Blue interrupted,“You only think about the 　　2　　, but consider the sky and the sea．　　3　　 the water that is the basis of life and drawn up by the clouds from the deep sea．Without my peace, you would all be 　　4　　．”

　　Yellow chuckled(笑道),“You are all so serious．I bring laughter, fun, and 　　5　　 into the world．”

　　Orange started next to blow her trumpet,“I am the color of health and strength．I may be 　　6　　, but I am precious for I serve the needs of human life．When I fill the sky 　　7　　, my beauty is so striking that no one gives another 　　8　　 to any of you．”

　　Red could stand it 　　9　　 and he shouted out,“I am the ruler of all of you．I am the color of danger and of bravery．I am willing to 　　10　　 truth．I am also the color of passion and of love．”

　　Then came Purple and Indigo(深蓝)…．

　　The colors went on boasting, each convinced of his or her own 　　11　　．Their quarreling became louder and louder．Suddenly there was a startling flash of bright lightening thunder．Rain started to pour down 　　12　　．The colors crouched(蜷缩)down 　　13　　, drawing close to one another for comfort．

　　In the midst of the clamor(叫嚷), rain began to speak,“You foolish colors, fighting 　　14　　yourselves, each trying to dominate　　15　　．Don't you know that you were each made for a special purpose, 　　16　　?Join hands with 　　17　　 and come to me．”

　　Doing as they were told, the colors 　　18　　 and joined hands．They formed a colorful rainbow．From then on, whenever a good rain 　　19　　 the world, a rainbow appears in the sky．They remember to 　　20　　 one another．

(1)
[　　]

A．

stay

B．

leave

C．

go out

D．

die

(2)
[　　]

A．

earth

B．

moon

C．

star

D．

sun

(3)
[　　]

A．

That is

B．

I am

C．

It is

D．

This is

(4)
[　　]

A．

anything

B．

nothing

C．

something

D．

everything

(5)
[　　]

A．

warmth

B．

sadness

C．

depression

D．

anxiety

(6)
[　　]

A．

usual

B．

normal

C．

common

D．

scarce

(7)
[　　]

A．

at midnight

B．

at noon or at night

C．

at sunrise or sunset

D．

during the day

(8)
[　　]

A．

gift

B．

honor

C．

thought

D．

respect

(9)
[　　]

A．

for more

B．

any more

C．

very much

D．

no longer

(10)
[　　]

A．

turn to

B．

fight for

C．

struggle with

D．

bend over

(11)
[　　]

A．

superiority

B．

disadvantages

C．

inferiority

D．

weakness

(12)
[　　]

A．

gently

B．

quietly

C．

violently

D．

peacefully

(13)
[　　]

A．

with care

B．

in fear

C．

by chance

D．

on purpose

(14)
[　　]

A．

amongst

B．

by

C．

for

D．

against

(15)
[　　]

A．

others

B．

themselves

C．

the other

D．

the rest

(16)
[　　]

A．

equal and simple

B．

ordinary and similar

C．

more or less

D．

unique and different

(17)
[　　]

A．

each other

B．

me

C．

one another

D．

them

(18)
[　　]

A．

combined

B．

separated

C．

united

D．

divided

(19)
[　　]

A．

cleans

B．

washes

C．

brightens

D．

dampens

(20)
[　　]

A．

appreciate

B．

quarrel with

C．

ignore

D．

praise
阅读理解。
     CBC is a famous air company which has over twenty planes carrying passengers and goods, flying
along 12 fixed lines all over the world. Its service is very good but some passengers are still not satisfied
with it and that is why in 1998 and 1999 the company received letters of complaints(投诉) from consumers
or passengers who pointed out over a dozen kinds of problems which are divided in groups in the following
table. This division is called Category. Problems that appear when the plane is flying are Flight problems.
Those about passengers' things carried by the plane are Baggage problems. Customer service refers to
service work which passengers are not satisfied with. Over sales of seats are about the fact that more seats
are sold and as a result the plane is too crowded to be safe. Refund problems appear when passengers fail
to receive the money paid to them because of what they have lost. Fares are problems about the price of
tickets. Reservations are problems that appear when passengers could not get the tickets they have already
booked. Tours are problems about the passengers'traveling by air or hotel problems. Advertising is what the
passengers think about advertisement on the plane. Credit problems are about the use of credit cards. 　　
          ONSUMER COMPLAINTS RECEIVED BY THE CBC 　　
Category　　　　　　　　　　　　　　　　 1998　　　　1999 　　　　　　　　　　　　　　　　　　　　　                                                                       (percent)　 (percent) 　　
Flight problems…………………………………   20.0%　　　 22.1% 　　
Baggage …………………………………………  18.3%　 　　21.8% 　　
Customer service ………………………………   13.1%　　　 11.3% 　　
Over sales of seats ……………………………… 10.5%　 　　11.8% 　　
Refund problems ………………………………   10.1%　　　  8.1% 　　
Fares ……………………………………………   6.4%　　　   6.0% 　　
Reservations and ticketing ………………………  5.8%　　　   5.6% 　　
Tours ……………………………………………  3.3%　　　　2.3% 　　
Smoking …………………………………………  3.2%　　　   2.9% 　　
Advertising ………………………………………  1.2%　　　　1.1% 　　
Credit ……………………………………………  1.0%　　　   0.8% 　　
Special passengers ………………………………  0.9%　　　   0.9% 　　
Other ……………………………………………   6.2%　　　   5.3% 　　
Total　　　　　　　　　　 　　　　　　　   100.%　 　   100.%　 　　
Total Number of Complaints　　　 　　　        22,988　　　 13,278 49
1. About how many complaints concerning Credit were received by the CBC in 1998?
[     ]
A. 133 　　
B. 220 　　
C. 230 　　
D. 1,220
2. By about what percent did the total number of complaints decrease from 1998 to 1999?
[     ]
A. 40% 　　
B. 60% 　　
C. 75% 　　
D. 100%
3. Which of the following statements or sayings can be inferred from the table? 
    I. In 1998 and in 1999, complaints about Flight problems, Baggage, and Customer service together took
        more than 50 percent of all consumer complaints received by the CBC Company. 　
    II. The number of Special passenger complaints was unchanged from 1998 to 1999.
    III. From 1998 to 1999 the number of Flight problem complaints increased by more than two percent.
[     ]
A. I only 　　
B. II only 　　
C. I and II only 　　
D. I and III only

违法和不良信息举报电话：027-86699610 举报邮箱：58377363@163.com

精英家教网