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The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.
In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.
【小题1】Why are trade names protected by law in many countries?
A.To make companies pay for naming service. |
B.To help people choose the best products. |
C.To present good images of the products. |
D.To prevent good images from being copied. |
A. Many companies care about the cost of finding the right names.
B. Creative trade names can help companies to have a larger sale.
C. The government often does business with naming companies.
【小题3】What’s the best title for the passage?
A.The Importance of Right Brand Names | B.The Development of Names |
C.The Rules of Naming | D.The Methods of Choosing Names |
In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.
小题1:Why are trade names protected by law in many countries?
A.To make companies pay for naming service. |
B.To help people choose the best products. |
C.To present good images of the products. |
D.To prevent good images from being copied. |
A. Many companies care about the cost of finding the right names.
B. Creative trade names can help companies to have a larger sale.
C. The government often does business with naming companies.
小题3:What’s the best title for the passage?
A.The Importance of Right Brand Names | B.The Development of Names |
C.The Rules of Naming | D.The Methods of Choosing Names |
Wang Ling, a middle school girl, felt angry with her parents after getting a boy’s phone call. “A classmate called me to discuss homework. We talked for just a few minutes before my parents got mad,” said the girl. “They asked whether I liked the boy. I’m sad Ididn’t, but they wouldn’t believe me.”
Wang’s trouble is not strange at all because puppy love becomes a big headache for both parents and schools. They worry that puppy love will be bad for their study. Her school makes it a rule not to allow any talk or any physical contact between one boy and one girl alone.
Many students say they understand why parents and teachers are so nervous about puppy love. But some think they are going too far. “We have our own thoughts and we know what to do with it.” said Wang Ling.
Another girl, Jiang Ting, liked making friends with boys. “Boys and girls can learn from each other,” she said. “My mother asks me to study hard. However, she never stops me from making friends with boys.” Once Jiang Ting told her mother she might fall in love with a boy. Her mother let Jiang make her own decision. Soon Jiang found that she didn’t like him any more because the boy was not as good as what she had thought before. And she did worse and worse in her subjects because she spent much on it. At last she understood the worry from school and most parents about puppy love.
【小题1】What’s the right meaning of the underlined word “physical contact” in the second paragraph?
A.物理联系 | B.相互接触 | C.身体接触 | D.独自相处 |
A.Wang Ling told her mother she might fall in love with a boy. |
B.Jiang’s mother doesn’t care about her at all. |
C.Puppy love will be bad for student’s study. |
D.Puppy love becomes a problem for all students. |
A.Jiang doesn’t like making friends with students. |
B.Jiang can’t make a decision for herself |
C.Jiang worked hard and she did not bad in her subjects. |
D.Jiang understood her parents’worry at last |
Wang’s trouble is not strange at all because puppy love becomes a big headache for both parents and schools. They worry that puppy love will be bad for their study. Her school makes it a rule not to allow any talk or any physical contact between one boy and one girl alone.
Many students say they understand why parents and teachers are so nervous about puppy love. But some think they are going too far. “We have our own thoughts and we know what to do with it.” said Wang Ling.
Another girl, Jiang Ting, liked making friends with boys. “Boys and girls can learn from each other,” she said. “My mother asks me to study hard. However, she never stops me from making friends with boys.” Once Jiang Ting told her mother she might fall in love with a boy. Her mother let Jiang make her own decision. Soon Jiang found that she didn’t like him any more because the boy was not as good as what she had thought before. And she did worse and worse in her subjects because she spent much on it. At last she understood the worry from school and most parents about puppy love.
小题1:What’s the right meaning of the underlined word “physical contact” in the second paragraph?
A.物理联系 | B.相互接触 | C.身体接触 | D.独自相处 |
A.Wang Ling told her mother she might fall in love with a boy. |
B.Jiang’s mother doesn’t care about her at all. |
C.Puppy love will be bad for student’s study. |
D.Puppy love becomes a problem for all students. |
A.Jiang doesn’t like making friends with students. |
B.Jiang can’t make a decision for herself |
C.Jiang worked hard and she did not bad in her subjects. |
D.Jiang understood her parents’worry at last |
When asked to point out one or two things that are most important to themselves, many put friends ahead of homes, jobs, clothes and cars.
A true friendship carries a long history of experience that determines who we are and keeps us connected. It is a treasure we should prove it. Unfortunately, the better friends you are, the more probably you’ll have disagreements. And the result can be what you don’t want an end to the relationship.
The good news is that most troubled friendships can be mended. First, don’t let your pride get in your way. Most of us can forgive each other when differences are brought out in the open. Second, apologize when you’re wrong ― even if you’ve been wronged. Over the course of friendship, even the best people make mistakes. Sometimes, it may be best if the wronged person takes wrong. Third, see things from your friend’s point of view. And finally, accept that friendships changes as our needs and lifestyles change. Making friends can sometimes seem easy. The hard part is keeping the connections strong during the nature ups and downs that have an effect on all relationships. My suggestion: Consider friendship an honor and a gift, and worth the effort to treasure and nurture(培养).
【小题1】The “wronged person” underlined in the text refers to a person _______.
A.who has been mistaken for another | B.who has been blamed unfairly |
C.who has treated friends badly | D.who has admitted his mistakes |
A.we treat our disagreements wisely | B.we know our friends mistakes |
C.we have much in common | D.we have known one another for long |
A.Stick to our own points of view. |
B.Avoid making mistakes. |
C.Make an apology first. |
D.change our lifestyles. |