【题目】(2013·山东卷)Sparrow is a fastfood chain with 200 restaurants.Some years agothe group to which Sparrow belonged was taken over by another company.Although Sparrow showed no sign of decliningthe chain was generally in an unhealthy state.With more and more fastfood concepts reaching the marketthe Sparrow menu had to struggle for attention.And to make matters worseits new owner had no plans to give it the funds it required.

Sparrow failed to grow for another two years until a new CEOCarl Pearsondecided to build up its market share.He did a surveywhich showed that consumers who already used Sparrow restaurants were extremely positive about the chainwhile customers of other fastfood chains were unwilling to turn away fromthem.Sparrow had to develop a new promotional campaign.

Pearson faced a battle over the future of the Sparrow brand.The chain's owner now favored rebranding Sparrow as Marcy's restaurants.Pearson resistedarguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun.Such an attempt to establish a positive relationship between a company and the general public was unusual for that time.Pearson strongly believed that numbers were the key to successrather than customers' spending power.Finallythe owner accepted his idea.

The campaign itself changed the traditional advertising style of the fastfood industry.The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars.Instead of showing the superiority of a specific productthe intention was to put Sparrow in the hearts of potential customers.

Pearson also made other decisions which he believed would contribute to the new Sparrow image.For examplehe offered to lower the rent of any restaurants which achieved a certain increase in their turnover(营业额)

These efforts paid offand Sparrow soon became one of the most successful fastfood chains in the regions where it operated.

1Which was one of the problems Sparrow faced before Pearson became CEO?

A.The number of its customers was declining.

B.Its customers found the food unhealthy.

C.It was in need of financial support.

D.Most of its restaurants were closed.

2What does the underlined word “them” in Paragraph 2 refer to?

A.Customers of Sparrow restaurants.

B.Sparrow restaurants.

C.Customers of other fastfood chains.

D.Other fastfood chains.

3For what purpose did Pearson start the advertising campaign?

A.To build a good relationship with the public.

B.To stress the unusual tradition of Sparrow.

C.To learn about customers' spending power.

D.To meet the challenge from Marcy's restaurants.

4What was Pearson's achievement as a CEO?

A.He managed to pay off Sparrow's debts.

B.He made Sparrow much more competitive.

C.He helped Sparrow take over a company.

D.He improved the welfare of Sparrow employees.

【题目】Terrific New Technologies

A fashionable smart speaker

The new Amazon Echo smart speaker has the same popular feature as the original--an always listening voice assistant ready to play music and news, set timers, and use third-party apps. Only now it's actually stylish.The $120 speaker comes in different finishes, including fabric and wood.

A helping hand for parents

10 Suzy Snooze helps babies and kids sleep so parents can catch up on their own sleep. It's a sound machine and a nightlight. It connects with an app over wi-fi and turns into an audio monitor. If a kid cries at midnight, it'll detect the sound and try to calm him back to sleep. It can also let early risers know when it's OK to get out of bed. Made by Bleep Bleeps, the $249"smart nightlight"has an adorable little face.

Safety for ding dongs

Doorbells used to just ring, ding, and dong. But thanks to modern technology, doorbells can now double as Internet-connected- surveillance(监视) devices.Rings $249 Video Doorbell Pro can record HD video of your front steps, even at night. It includes motion sensors and two-way audio, so you can yell "get off my lawn" from anywhere. You can also use the app to see what's going on in front of your house while you're at work or in the backyard.

The must-have kitchen gadget

The Instant Pot makes food fast in one pot. The surprise kitchen hit is a combination of pressure cooker, rice cooker, slow cooker and even yogurt maker. It has sensors and settings to make cooking as safe as possible. Starting at $80, an Instant Pot can make dishes in less time than it typically takes to cook them.

1What can Suzy Snooze do for parents?

A. Provide sunlight.

B. Play with babies.

C. Comfort crying babies.

D. Remind parents to wake up kids.

2What is the advantage of the Video Doorbell Pro compared with traditional doorbells?

A. It can play HD videos.

B. It can make a sound of ding-dong.

C. It can communicate with the users.

D. It can take on the work of a monitor.

3Who are most probably interested in the Instant Pot?

A. Those who love fast food.

B. Those who enjoy cooking.

C. Those who are busy working.

D. Those who like going camping.

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