【题目】根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

A strong memory depends on the health and vitality (活力) of your brain. They say that you can’t teach an old dog new tricks, but when it comes to the brain, scientists have discovered that this old saying simply isn’t true. 【1】

Give your brain a workout. Memory, like muscular strength, requires you to “use it or lose it”. The more you work out your brain, the better you’ll be able to process and remember information. 2

Don’t skip the physical exercise. While mental exercise is important for brain health, that doesn’t mean you never need to break a sweat. Physical exercise helps your brain stay sharp. It increases oxygen to your brain and reduces the risk for disorders that lead to memory loss.

Get enough sleep. There is a big difference between the amount of sleep you can get by on and the amount you need to function at your best. 3

Keep stress in check. Stress is one of the brain’s worst enemies. Over time, stress destroys brain cells. Studies have also linked stress to memory loss.

Have a laugh. 4 That holds true for the brain and the memory, as well as the body. Unlike emotional responses, which are limited to specific areas of the brain, laughter engages multiple regions across the whole brain.

5 Just as the body needs fuel, so does the brain. You probably already know that a diet based on fruits, vegetables, whole grains, “healthy” fats and lean protein will provide lots of health benfits, but such a diet can also improve memory. For brain health, though, it’s not just what you eat—it’s also what you don’t eat.

A. Eat a brain-boosting diet.

B. Play games with memory.

C. Laughter is the best medicine.

D. But oversleeping is not good for your brain.

E. Even skipping a few hours makes a difference!

F. You have to shake things up from time to time!

G. The human brain has an astonishing ability to adapt and change.

【题目】A new retail phenomenon from Japan which allows customers to walk away with free products is to launch in Britain. From tomorrow, visitors to SampleTrends central London store can try anything on its shelves, and all of the products can be taken home without charge.

For an annual membership fee of 60,users are free to enter the shop once a month and help themselves to no less than 250 worth of goods every year. The only catch is that shoppers are asked to complete a simple questionnaire about each product they try. Known as try-vertising,the concept allows manufacturers to test products and receive consumer feedback(反馈)before launching onto the open market. It is already a sensation in Japan and now looks set to transform the fortunes of the embattled UK retail industry. If everything goes well, countries such as Germany and France will give it a try. According to new figures, stores are facing a Christmas crisis with the weakest high street trading for six months. Michael Ghosh, the founder behind SampleTrend, said, “The concept behind SampleTrend is unique in the UK. It allows shoppers the opportunity to walk away with a number of real, full-size products of their choosing without handing over a penny.” The concept of in-store try-vertising is simple but effective. Businesses across all sectors from cosmetic manufacturers to beverage makers, place new products on the shelves at SampleTrend and wait for consumers to try them out.

Customers complete a short 10-point questionnaire about the product. The feedback they provide is used to make any finishing touches before the product is brought officially to market. The SampleTrend store stocks everything from cosmetics, food and drink, and household goods. Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also build brand loyalty from the outset— a particularly appealing prospect for new businesses.

【1】The most attractive part of the idea for customers is that_____.

A. they only pay 60 for a life-long membership

B. they can help to make the products better

C. it won’t take much time to finish the questionnaire

D. they can take things home without paying for them

【2】The idea of try-vertising originates from_____.

A. Germany B. Britain C. Japan D. France

【3】The purpose of try-vertising is to_____.

A. get feedback for their new products

B. sell more products at Christmas time

C. encourage people to buy more products

D. give customers free products as gifts

【4】What does Michael Ghosh think of this business idea?

A. Puzzling. B. Unpractical.

C. Promising. D. Surprising.

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