题目内容

【题目】A new retail phenomenon from Japan which allows customers to walk away with free products is to launch in Britain. From tomorrow, visitors to SampleTrend’s central London store can try anything on its shelves, and all of the products can be taken home without charge.

For an annual membership fee of 60，users are free to enter the shop once a month and help themselves to no less than 250 worth of goods every year. The only ‘catch’ is that shoppers are asked to complete a simple questionnaire about each product they try. Known as ‘try-vertising’，the concept allows manufacturers to test products and receive consumer feedback(反馈）before launching onto the open market. It is already a sensation in Japan and now looks set to transform the fortunes of the embattled UK retail industry. If everything goes well, countries such as Germany and France will give it a try. According to new figures, stores are facing a Christmas crisis with the weakest high street trading for six months. Michael Ghosh, the founder behind SampleTrend, said, “The concept behind SampleTrend is unique in the UK. It allows shoppers the opportunity to walk away with a number of real, full-size products of their choosing without handing over a penny.” The concept of in-store try-vertising is simple but effective. Businesses across all sectors from cosmetic manufacturers to beverage makers, place new products on the shelves at SampleTrend and wait for consumers to try them out.

Customers complete a short 10-point questionnaire about the product. The feedback they provide is used to make any finishing touches before the product is brought officially to market. The SampleTrend store stocks everything from cosmetics, food and drink, and household goods. Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also build brand loyalty from the outset— a particularly appealing prospect for new businesses.

【1】The most attractive part of the idea for customers is that_____.

A. they only pay 60 for a life-long membership

B. they can help to make the products better

C. it won’t take much time to finish the questionnaire

D. they can take things home without paying for them

【2】The idea of ‘try-vertising’ originates from_____.

A. Germany B. Britain C. Japan D. France

【3】The purpose of ‘try-vertising’ is to_____.

A. get feedback for their new products

B. sell more products at Christmas time

C. encourage people to buy more products

D. give customers free products as gifts

【4】What does Michael Ghosh think of this business idea?

A. Puzzling. B. Unpractical.

C. Promising. D. Surprising.

【答案】

【1】D

【2】C

【3】A

【4】C

【解析】

试题分析：文章大意：日本的新式零售模式将进军英国，按照这一模式，顾客可以免费拿走商品。

【1】D推理判断题。根据第一段我们可以推断出日本的新式零售模式将进军英国，按照这一模式，顾客可以免费拿走商品。这个理念很吸引消费者。故选D。

【2】C细节理解题。根据第一段第一句话可知该销售模式来自于日本。故C正确

【3】A细节理解题。根据第二段Known as ‘try-vertising’，the concept allows manufacturers to test products and receive consumer feedback(反馈）before launching onto the open market.可知运营商通过体验式广告是想从消费者那得到关于新产品的回馈。故选A。

【4】C 推理判断题。根据第二段Ghosh所说的话“The concept behind SampleTrend is unique in the UK.以及最后一段他和销售总监的话Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also build brand loyalty from the outset— a particularly appealing prospect for new businesses.可知他认为此销售理念有前途。A，令人困惑；，B，不实际的；C，有前途的；D，令人吃惊的。故A正确

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