【题目】In the near future, daily newspapers and monthly magazines will probably disappear. Electronic media can provide the same information faster and cheaper. The Internet, together with laptops and cellphones, makes it possible that almost everyone can at any time and in almost any place get some news for free or for few fees.

You’ll browse the computer newspapers or magazines just like switching on TV. An electronic voice will tell you stories about the latest events. You’ll even get to choose the kind of voice you want to hear. Want more information on the brief story? A simple touch makes the entire text appear.

There are the predictions from the experts working on the newspapers of the future. Pictured as part of home-based media and entertainment systems, computer newspapers and magazines would unite printed and broadcast news, offering information and analyzing video images of news events.

The continuing loss of readers will result in a small number of advertisements in newspapers. It makes no sense to spend millions of dollars to print ads.

With the development of technology, more and more electronic medium have been created until now, but replacing the traditional newspapers and magazines has a long way to go, because the resistance to computer newspapers and magazines from journalism(新闻业) may be much stronger. Since it is such a cultural change, it may be not until the present journalists, who aren’t used to it, die off that the newspaper industry is not considered as an industry any longer. Anyway, technology is making the traditional newspapers and magazines disappear gradually.

【1】Computer newspapers and magazines have all the advantages except that ____________.

A. they are more expensive than traditional newspapers

B. you can choose the kind of voice you like to hear

C. you can get more information from them easily

D. you can easily store information for the future use

2The underlined word “resistance” in the fifth paragraph probably means ____________.

A. a thought which directs your action

B. a force that acts to stop something happening

C. a force that helps you do something

D. an idea which is different from others

3We can infer from the passage that _________________.

A. all technological developments are very important

B. traditional newspapers and magazines will disappear soon

C. new things will replace the old ones in the future

D. traditional newspapers and magazines will be more popular

4The author writes the article to __________________.

A. let people know the great development of the journalism

B. tell readers what newspapers and magazines are like in the future

C. prove newspapers and magazines are not welcomed any more

D. say traditional newspapers and magazines are better than before

【题目】根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

Advertising

We live in a world of advertising. Advertising is any means of bringing information to the public. 【1 What is being presented to the public is usually a product or service, such as a car or camera. Yet it may also be an idea, as in “Vote for Jones”, or an event, as in “Watch the World Series on this channel tomorrow!” Without advertising, people would have a difficult time knowing where goods could be bought or even certain goods or services existed.

Advertising began with town criers in ancient Greece, who called out the name of items available in the market. 2 The first printed ads appeared in England in 1480, and newspaper ads began in 1648. In the twentieth century extensive new fields for advertising opened up with the invention of radio and television.

3 Fro example, radio and television ads are costly. But they reach a vast audience. This makes them worthwhile and cost-effective for the advertisers. Newspaper ads can feature coupons(赠券) or information that can be clipped and saved. Magazines often appeal directly to special groups, such as sports fans or teenagers. Other forms of advertising include direct mail, e-mail, billboards…

4 For the most part, they hire qualified agencies to create their advertising. An advertising agency plans a company’s ads. It also does research. It surveys the market and tests different approaches to determine the most effective way to sell the greatest amount of the product.

How can we be sure that an ad is accurate? Two government agencies, the Federal Trade Commission and the Food and Drug Administration, check ads against false claims. The Postal Service watches for fraudulent(欺骗性的) ads sent by mail. State and local governments also have watchdog agencies. 5

A. Its purpose is to sell something.

B. Printed ads are found in newspapers and magazines.

C. Ancient Egyptians carved announcements on stones.

D. Do business owners themselves think up all those ads?

E. Advertisers who trick the public face heavy fines or other punishment.

F. Advertisers use whichever means, or media they think will work best for them.

G. Advertising developed with the rise of mass production in the late 19th century.

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