9.Do you know how to write a good advertisement?(36)D
●They stress a benefit.The main selling plan is not cleverly hidden but is made immediately clear,for example,"How to win friends and influence people".
●They make people curious about the ad and invites readership.The key here is not to be offensive but to focus on the strongest interests and concerns of your target audience,for example,"Do you make these mistakes in English"appeals to the reader's desire to avoid embarrassment and write and speak properly.
●(37)AThe headline"How to improve your test scores when you sleep"attracts the readers because it promises useful information.An ad that provides information for readers will get higher readership and better response.
●They are knowledgeable.(38)FA helpful way is to tell the reader something he already knows,proving that you,the advertiser,are familiar with his industry,application,or requirement.
●They make a strong offer.(39)GAll ads should have an offer,because the offer creates immediate response from people who are ready to buy now or at least thinking about buying.(40)E

A.They provide information.
B.Let me tell you something about this.
C.They never sell products that are poor in quality.
D.Here are some characteristics of successful print ads.
E.Without an offer,these people are not encouraged to reach you.
F.They reflect a high level of knowledge and understanding of the product.
G.Good ads tell the readers what to do next and encourage them to take it now.
7.Being on bad terms with your neighbors can make your life frustrating.But taking the time to establish a good relationship with your neighbors has a good many benefits.Really good neighbors watch out for each other.They offer to help,especially on matters that impact the larger neighborhood and look for opportunities to communicate.Great neighbors contribute to great neighborhoods.The community will be friendlier,the neighborhood safer,and the area a nicer place to live in.There are some suggestions to develop a good relationship with your neighbors.
(36)E Get to know your neighbors-what they do for a living,what their schedules might be like,and so on.Sometimes,you can solve problems before they even start.For example,if they work nights,quiet mornings will be important for them.
Communicate with your neighbors.Above all,talk with your neighbors regularly and keep them in the loop.Remember the golden rule and if anything you are planning to do may affect them,minimize it and let them know in advance.(37)DYou can remind them that if you're doing anything that disturbs them,they should feel comfortable to approach you about it.
(38)BIf you are planning a party,be sure to give your neighbors plenty of warning,letting them know when it's going to start and how long you expect it to go on.Leave them a telephone number to contact if they need to ask you to turn it down.
Put rubbish out on the right day.Only put your rubbish out on the day when it's due for collection.If you accidentally miss the collection,bring it back onto your property immediately and try to contain it well.(39)G
Observe standard parking rules.When you park your vehicle,be sure not to block anyone's access,or make them have to pull out of a very tight spot.Don't start the engine of your car or motorcycle early in the morning or late at night.(40)FAvoid slamming your doors or shining your headlights into your neighbor's windows late at night.
 
A.Be aware of shared walls.
B.Alert you neighbors to parties.
C.Keep your garden tidy.
D.Keep the channels of communication open.
E.Consider your neighbors'life style.
F.Park in front of your home not theirs.
G.Rubbish can attract pests and is also ugly.
6.How to Sleep Better
If you're having trouble getting good sleep through the night (turning,waking up more than once,for example),this text will tell you what you can do to ensure a peaceful night's sleep.
1.Get on schedule.Changing your sleeping time by more than an hour can severely disturb your sleep quality.(36)FFor example,if you normally wake up at 6am on weekdays to get to work,you might go to bed around 10pm,because that's when you start to feel sleepy,and it's also a good time to ensure 8hours of sleep.If,on the weekend,you sleep until 9am,you probably won't be able to fall asleep that night until I am.
2.Be mindful of what you eat or drink before bed.(37)DDigestion slows down while asleep,and a full stomach may interrupt sleep.Similarly,you should avoid going to bed on an empty stomach,as a completely empty stomach may equally disturb your sleeping patterns.
3.(38)BExposure to light during the time when you're supposed to be sleeping can destroy your body's internal clock.Turn your light off,or use a very dim(暗淡的)night light.(39)AThey include windows,LED clocks and computer lights.
4.Change your sleeping position.You may think that it's impossible to control what position you sleep in since you aren't fully aware of what you are doing,but it is possible and it can make a considerable difference.(40)G

A.Try to avoid all sources of light.
B.Keep the room as dark as possible.
C.Make note of unusual circumstances.
D.Wait at least three hours after dinner before going to sleep.
E.Sleep is considered to be adequate only when there is no daytime sleepiness.
F.In other words,sudden change of sleeping time will affect your"biological clock".
G.If you wake up in the middle of the night,make an effort to have a comfortable position.
5.I was a teacher for only ten years.In 1926,on my return to China after finishing studies in the United States,I began to teach at my alma mater Yenching University,Peiping,as a lecturer in Chinese.The teachers of the Department of Chinese then were mostly my former teachers.
The students and I were good friends.The freshmen were mostly young boys and girls aged between 17and 20 in five classes,each consisting of 30to 40students coming from various places of China.Those from Fujian and Guangdong had difficulty in understanding the heavily accented speech of teachers who came from places south of the Yangtze River.Consequently,some of these students were transferred to my class through the arrangements of the school's office.Looking down from the platform,I was delighted by a multitude of rosy-faced young students smiling and staring curiously at me.Their smiles were by no means unfamiliar to me,being similar to those I often saw on the faces of my younger brothers and younger female cousins.
I taught a course on advanced writing,which was an elective for students above the freshman level.It gave them a try in different genres of literary writing,such as fiction,poetry,correspondence and sometimes translations.For the end-of-term examination,I had them each hand in a self-edited magazine specializing in any subjects,such as fine arts,sports,etc.and complete with well designed cover,aim of its publication and photos.Students of the same class could request contributions or photos from each other,or from students of other classes.They called it an interesting try.The magazines they handed in by the end of the term were very lively and encouraging,each having its content quite in line with its title.
In recalling my past career as a teacher,I always think fondly of the intimate friendship between the students and me.In those days,teachers and students all lived on campus.We often went boating on the Weiming Lake,or had discussions about various things on the marble boat by the island in the middle of the Lake,or had heart-to-heart private talks about,for instance,job selections or marriage.All that took place over half a century ago,and now,more than half of them have gone to another world before me.I feel very sorrow about it indeed.In my mind,teachers and students should be friends with mutual respect and love.

25.The underlined words"alma mater"in Paragraph 1probably meansA.
A.the school where the writer studied before     
 B.the school that the writer dreamt of before
C.the school where the writer taught before        
D.the school where the writer lived before
26.Why those students from Fujian and Guangdong were transferred to my class?D
A.Because the writer was a new teacher.
B.Because they wanted to take the course that the writer taught.
C.Because the writer would like to make friends with the students.
D.Because they couldn't understand the heavily accented speech of their teachers.
27.How did the writer feel towards his students when they handed in their self-edited magazines?C
A.disappointed
B.concerned
C.delighted
D.unsatisfied
28.Which one should be the best title of the passage?B
A.My Students                 
B.Joys of the Teaching Career
C.An Unforgettable Memory         
D.Men Learn While They Teach.
4.Confidence is built,not inborn.(36)CThey seize more rewarding careers,keep good relationships,and just seem to do everything with more style than the rest of us.
So what's their self-confidence's secret?There isn't one.(37)FAnd although people who are raised in an encouraging environment with confident role models have a head start in self-confidence development,we all can learn to become more confident at any age.
Try these simple tips for practicing and increasing your confidence levels:
Dare to fail.Anybody who's out there bravely performing is going to fail repeatedly.If you're not failing,you're not trying.So don't take failure too hard or too personally(38)D.
Dress for success.You don't have to be beautiful to be confident.Make the most of your own unique physical characters and weaken your disadvantages.
(39)BYou're the only person who knows what's right for you.Don't put others'opinions above your own inner voice.
Build a confident vocabulary.Stop putting yourself down and give up continually blaming your tiny weaknesses.Learn to show up your strong points and the world will learn to see and celebrate them with you.
Pass on praise.Praise others for their virtues and strengths.(40)E.

A.Address people
B.Listen to yourself
C.People who show confidence really seem to have it made.
D.Just learn to roll with it and use its lessons to keep improving.
E.This practice will not decrease your confidence,but help increase it.
F.Self-confidence is a skill and habit that anyone can learn to develop.
G.Always blaming others can help increase your self-confidence level.
3.There is an old Spanish Proverb which states,"Tomorrow is often the busiest day of the week".(36)EI'd say,too many.Our dreams should not,and cannot wait.We have to go for them now!Here's why.
1.(37)BNobody likes to talk about death,but the reality is-everybody is going to die at one point.None of us know the day,or the hour.Therefore,today is all we have.Don't go to your grave with unfulfilled dreams.Make the decision to go after every dream,big or small right now.
2.The world is waiting on your gift
I know this may be hard to believe,but the world is waiting on YOU!Yes,YOU!(38)GSure,other people may be able to sing.But they'll never be able to sing exactly like you.Sure other people can write,but they'll never be able to write from the same perspective in which you write.Don't deprive the world of your gift.
It's the oxygen that we need to survive.Thus,it is your responsibility to figure out exactly what your gift is,and use to better your life and the lives of those around you.
3.(39)F
You can dream about writing the great American play that you want,but it's never going to happen unless you actually put pen to paper.You can dream about finding a cure for cancer,but it will never happen unless you actually go to school to become equipped with the necessary tools to find that cure.(40)CThey require you to get your head out of the clouds,and actually do the work to make them happen.Get to it!

A.You can't let fear win.
B.Tomorrow is not promised.
C.In other words,dreams don't work unless you do.
D.Possibilities you never knew existed are waiting on you
E.How many times have we put off our dreams until tomorrow?
F.Unless you take the first step,your dreams will never come true.
G.You were born into the world with a unique gift,which nobody on this earth can copy.
2.On a cold March evening in 2014 in Lucedale,Mississippi,Ann Bosche,then 53,stood on her front steps while her mini dachshund,Gracie,Look a bathroom break.Gracie sniffed an unwelcome visitor under the camellia bush(山茶花树)and barked.Ann bent and saw a pair of green eyes.
"Hello,there,"Ann said,and heard a meow in reply.Ann,who had two resident cats,Bosco and Junior,went inside.She returned with a bowl of cat food and slid it beneath the bush.
The next night,the cat returned.Ann fed him again,moving the bowl closer to the house.After a week,the mystery cat showed himself.He was long-haired,wick a plume(羽毛状)of tail ended by a white tip.Ann called him Mr.Fancy,or Fancy for short.
Soon,Mr.Fancy was walking in and out of the cat door.However,Ann's husband,Gene,argued that Fancy should find a new home."We don't need another mouth to feed,and vet bills are expensive,"he said.Reluctantly(勉强的),Ann agreed.
The drive to the animal shelter was heartbreaking.Ann cried.Her son Jimmy cried.She comforted Jimmy by saying,"He's so beautiful and lovable.Somebody will want him."
A month later,Ann woke to the sound of Gene's voice.She went to see which animal he was talking to-and saw a white-tipped tail.A thinner Fancy ran across the room to her.
When she asked the shelter what had happened,she learned that Fancy had escaped 20 minutes after she had left,when a worker opened the cage to feed him.Somehow,over the next month,he's navigated the three miles-travelling along railroad tracks,busy streets,and neighborhoods-back to the Bosches.
"He is meant to he here,"Ann said.Even Gene agreed"Whatever time I have with him,"Ann said,"they're going to be the best years of his life."

5.Who is"Gracie"?A
A.Ann's dog.
B.Ann's child.
C.Ann's housekeeper.
D.Ann's cat.
6.Why did Gene think Fancy should find a new home?D
A.Other two cats may fight against Fancy.
B.Fancy is so lovable that someone will want him.
C.Fancy is walking in and out regardless of other pets.
D.To raise Fancy will burden them with mare bills.
7.The underlined word"He"in the last paragraph refers toC.
A.Gene        
B.Jimmy
C.Fancy          
D.Bosco
8.Which word can best describe Ann Bosche?B
A.Generous.
B.Compassionate.
C.Merciless.
D.Selfish.
1.Whales,seals and walruses stay warm in cold water because they have a thick layer of blubber.We humans rely on something like blubber-neoprene rubber wet suits-to spend time in cold water.But the thick versions for really icy water are heavy and clumsy.So rather than taking after big marine mammals,what if we could learn from the littler ones,like beavers and otters?
"These animals are quite small and they can't carry around a thick layer of blubber.So instead they have fur that is evolved to trap air,and this air provides a layer of insulation for them in water."
Alice Nasto is a graduate student in mechanical engineering at MIT.Scientists have known about this air-trapping insulation mechanism for a long time,but they had not teased out the details of how it works.So Nasto and her colleagues took on the challenge.
"We're creating these furry samples from these rubbery materials by laser cutting molds and casting these hairy surfaces.And through our approach we can precisely control the spacing of the hairs and the length of the hairs."
The researchers then created a system to gather data when their pelts (毛皮) entered and moved through a liquid-in this case not water,but silicone oil,which makes it easier to see air bubbles.The key is to keep the pelt's air layer intact (完好的).
"So when they're crossing the air water interface,initially their hairy texture is full of air.And then you go into water.How much of the air comes down with you as you're moving in through the interface.So that's what this model will tell you."
They found that the denser the hairs,the more the air gets trapped,which should keep the animal-or potentially the human in a future furry wet suit-warm.The research is in the journal Physical Review Fluids.
"What we would like to work on moving forward is understanding,after you dive into the water,how do you maintain this air layer trapped in your fur.And there's lots of interesting properties of the fur in nature that we haven't yet looked at in our model that could help explain how this mechanism might work."
So for now,cold-water divers and surfers will still emulate seals or sea lions.But the day may come when they'll more closely resemble otters or beavers.

62.What can make littler mammals keep warm in cold water?C
A.An air-trapping insulation mechanism.
B.A thick layer of blubber.
C.A fur that is evolved to trap air.
D.A neoprene rubber wet suit.
63.Nasto and her colleagues have revealedA.
A.the denser the hairs,the more the air can be carried with.
B.the way this air-trapping insulation mechanism works.
C.how the air layer trapped in the fur is maintained in water.
D.the existence of the air-trapping insulation mechanism.
64.The passage is most probably taken fromD.
A.a newspaper  
B.a travel book  
 C.a medical report 
 D.a science magazine
65.What is the best title for the passage?A
A.A Fantastic Layer of Fur
B.An Important Research
C.A Wonderful Mechanism
D.A Graduate's Challenge.
20.The American Academy of Pediatrics (AAP) recently released its updated guidelines for children's media use.
The recommendations reflect what I think we all instinctively know:children need less screen time.The corollary,of course,is that kids desperately need more free time to ignite(激发) their imaginations,develop a sense of wonder,and discover their passions and purpose.
Our children are overstimulated,over-scheduled and under pressure to perform academically and beyond school.This weakens their ability to build creative thinking skills essential to self-discovery.Inventiveness occurs when kids have time for curiosity and exploration.With children spending up to eight hours a day on media devices and additional hours engaging in scheduled activities,opportunities for growth are dramatically prevented.
What came easily to parents a few decades ago has become a challenge for our generation.It's not that yesterday's parents knew more about child development.They simply had fewer options.Boredom and downtime were an inescapable part of daily life.Children were left to make the most of unstructured time.Today,boredom and downtime are equal to,"I'm a bad parent and not doing enough to get my kid ahead."
Opportunities for connection and discovery that were once commonplace are rapidly disappearing.Recently,I had an eye-opening revelation while watching my 11-year-old daughter play in a softball tournament.Families settled in for the day with lawn chairs,coolers,sunscreen and siblings in tow.These spectator brothers and sisters would gradually attract each other.Games of catch and hide-and-seek began,friendships were formed in the span of an inning.At crucial moments,the new-found friends turned their collective attention to the field to cheer on their teams.
But that wasn't happening at this tournament.Though there were at least 15children by the sidelines,I didn't hear any of them.They sat in a silent huddle using their individual tablets.They were transfixed by their screens.Even with the score tied in the final inning with runners on base,not a single child watched the game or spoke to each other.The situation was strange and revealing:Kids have more planned activities and passive entertainment at their fingertips than ever before,but less free time to dream,make-believe and focus on what they truly love.
I get that making time for"nothing"is difficult in a world where we're constantly worried our kids will fall behind their peers if they aren't good at sports and academics or don't collect"likes"on the latest social media app.
I refuse to sit back and watch this loss of childhood.Imagination needs time and space to blossom.And I'm committed to giving my children the tools to develop it.It won't be easy.It's not like my children are begging me for free time.In fact,they'd clearly prefer spending every waking moment on their screens.But this is too important.
If your kids are like mine,asking them to access their imagination will initially be difficult.That's because they haven't developed the skills and muscle memory to make it second nature.I hope the AAP guidelines motivate all of us to set needed screen time limits for our children.Personally,I'm practicing strategies to"ignite imagination"in my children head on-just as a coach would tackle turning a bunch of rebellious misfits into a championship team.Imagination,like a sport,requires practice,training,motivational speeches,rewards and extreme patience.

58.According to the passage,what has become a challenge for parents today?A
A.Dealing with children's boredom and downtime.
B.Making a full schedule for children.
C.Being motivated by the AAP's guidelines.
D.Pushing children not to fall behind.
59.In the author's opinion,what prevents children's self-discovery?C
A.Creative thinking skills.
B.Unstructured time for"nothing".
C.The state of being always occupied.
D.Lack of collective attention to sports.
60.It is implied in the passage thatC.
A.children decades ago never felt bored about life.
B.softball is not a sport exciting enough to attract children.
C.parents today may get too much involved in children's life.
D.children's imagination will certainly be ignited once their screen time is limited.
61.The passage is mainly intended toD.
A.tell us APP recently released its updated guidelines for children's media use.
B.blame children today for their spending long time on media devices.
C.show us the importance of imagination in children's development.
D.appeal to parents to take action to help children ignite their imagination.
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