7.(36)A People who don't read newspapers are sometimes called non-readers.Generally,non-readers are low in education,low in income,either very young or very old.What's more,non-readers are more likely to get away from the crowd.(37)C.
Why don't these read daily papers?They say that they don't have the time; they have no interest in reading at all.(38)F
Recent surveys,however,have shown that there appears to be a group of non-readers that don't fit the type mentioned above.(39)GThey are far more likely to say they have no time and that they have no interest in the content.
(40)DFirst,they are adding news briefs to help overcome the time problem.Also,they are giving variety(多样化)to the newspaper contents to help build the readers,interest.
Why don't these read daily papers?They say that they don't have the time; they have no interest in reading at all.(38)F
Recent surveys,however,have shown that there appears to be a group of non-readers that don't fit the type mentioned above.(39)GThey are far more likely to say they have no time and that they have no interest in the content.
(40)DFirst,they are adding news briefs to help overcome the time problem.Also,they are giving variety(多样化)to the newspaper contents to help build the readers,interest.
A.Not everybody reads daily newspapers. B.Everybody is fond of reading daily newspapers. C.They have less contact with neighbors and friends. D.Editors and publishers are trying to win them back. E.They always say that they have to feed their families. F.And besides,they think newspapers are a little expensive. G.They are high in income and fall into the age group of 26 to 65. |
4.Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products.It was seen more as a medium to inform the buyers rather than persuade them to buy.The present day marketers see advertisement as a medium to damage the image of their competitors and their products.This indeed,is an undesirable and an immoral practice.Instead of speaking about their own products,these marketers speak about the drawbacks (often without any basics) of the competing products.
People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods.A few such cases are given below.
1.Parachute Coconut Oil vs.V.V.D.Gold
Some time back,the producer of V.V.D Gold Coconut Oil claimed in their TV advertisement that only their products was superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for un-natural hair.
2.Tata Salt vs.Captain Cook
Tata salt was first iodised (碘处理) salt marketed by an Indian Company.It has been enjoying a good and steady market.Captain Cook,another producer of iodised salt,who entered the market later,had to adopt some strategy to get control of the market.The TV advertisement of Captain Cook stressed on‘Free flow'of their salt when transferred to a container.The producer of Tata Salt retaliated (报复) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution.
3.Pepsi vs.Coco Cola
Coca Cola was selected as the official soft drink for the Wills World Cricket 1996.When the cricket series was on,the marketers of Pepsi constantly advertised on TV.Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it.
4.Horlicks vs.Complan
Sometime back,the TV advertisement of Complan,a health drink directly attacked Horlicks,which has been in the market for several decades.The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients (材料) compared to Brand H (reference was nothing but to Horlicks).
The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors.This,certainly,is not a healthy trend.
Any marketer should only speak about his products and not about his competitors'products.The awareness of consumers has certainly increased over the years and they are no longer easily taken in.There are many consumer products like salt,oil shaving blades etc.But one thing for sure is that offering the same product in a different container will not make the product different.
Mass media like Radio,Television and newspaper should not allow advertisements that tell lies.Legal regulations,in this regard,should also be made stricter.
People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods.A few such cases are given below.
1.Parachute Coconut Oil vs.V.V.D.Gold
Some time back,the producer of V.V.D Gold Coconut Oil claimed in their TV advertisement that only their products was superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for un-natural hair.
2.Tata Salt vs.Captain Cook
Tata salt was first iodised (碘处理) salt marketed by an Indian Company.It has been enjoying a good and steady market.Captain Cook,another producer of iodised salt,who entered the market later,had to adopt some strategy to get control of the market.The TV advertisement of Captain Cook stressed on‘Free flow'of their salt when transferred to a container.The producer of Tata Salt retaliated (报复) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution.
3.Pepsi vs.Coco Cola
Coca Cola was selected as the official soft drink for the Wills World Cricket 1996.When the cricket series was on,the marketers of Pepsi constantly advertised on TV.Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it.
4.Horlicks vs.Complan
Sometime back,the TV advertisement of Complan,a health drink directly attacked Horlicks,which has been in the market for several decades.The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients (材料) compared to Brand H (reference was nothing but to Horlicks).
The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors.This,certainly,is not a healthy trend.
Any marketer should only speak about his products and not about his competitors'products.The awareness of consumers has certainly increased over the years and they are no longer easily taken in.There are many consumer products like salt,oil shaving blades etc.But one thing for sure is that offering the same product in a different container will not make the product different.
Mass media like Radio,Television and newspaper should not allow advertisements that tell lies.Legal regulations,in this regard,should also be made stricter.
Comparison of the past and the present of advertisements | ||
In the past | At present | |
A technique mainly used for offering (71)information | A trick used as a means of unfair (72)competition | |
The (73)misuseof advertisement | ||
(74)Examples/Cases | Products | Wrong practices |
V.V.D.Gold | l When V.V.D Gold attacked the one sold in blue bottles,it (75)referredto Parachute Coconut oil. | |
Captain Cook | l Captain Cook stressed on their"free flow"when their product was (76)transferredto a container. | |
Tata Salt | l Tata salt retaliated by warning consumers to be (77)cautious/carefulabout the quality. | |
Pepsi | l Too much advertisement on TV seemed to say that the cricketers had a (78)preferencefor Pepsi. | |
Complan | l Brand C claimed that their product was much richer in ingredients in (79)comparisonwith Brand H. | |
Solutions | (80)Competitors'products.are not allowed to be mentioned in the advertisement. Stricter laws should be made to protect every producers'and consumers'benefits. |
3.With so much work _______to be done,the physician looked very worried.( )
A. | having remained | B. | to remain | C. | remaining | D. | remained |
2.You have ______ your family _______ a lot recently.( )
0 139486 139494 139500 139504 139510 139512 139516 139522 139524 139530 139536 139540 139542 139546 139552 139554 139560 139564 139566 139570 139572 139576 139578 139580 139581 139582 139584 139585 139586 139588 139590 139594 139596 139600 139602 139606 139612 139614 139620 139624 139626 139630 139636 139642 139644 139650 139654 139656 139662 139666 139672 139680 151629
A. | put,through | B. | turned,up | C. | put,off | D. | dealt,with |