3.Open Letter to an Editor
I had an interesting conversation with a reporter recently---one who works for you.In fact,he's one of your best reporters.He wants to leave.
Your reporter gave me a copy of his resume (简历) and photocopies of six stories that he wrote for you.The headlines showed you played them proudly.With great enthusiasm,he talked about how he finds issues (问题),approaches them,and writes about them,which tells me he is one of your best.I'm sure you would hate to lose him.Surprisingly,your reporter is not unhappy.In fact,he told me he really likes his job.He has a great assignment (分工),and said you run a great paper.It would be easy for you to keep him,he said.He knows that the paper values him.He appreciates the responsibility you've given him,takes ownership of his profession,and enjoys his freedom.
So why is he looking for a way out?
He talked to me because he wants his editors to demand so much more of him.He wants to be pushed,challenged,coached to new heights.
The reporter believes that good stories spring from good questions,but his editors usually ask how long the story will be,when it will be in,where it can play,and what the budget is.
He longs for conversations with an editor who will help him turn his good ideas into grea t ones.He wants someone to get excited about what he's doing and to help him turn his story idea upside down and inside out,exploring the best ways to report it.He wants to be more valuable for your paper.That's what you want for him,too,isn't it?
So your reporter has set me thinking.
Our best hope in keeping our best reporters,copy editors,photographers,artists---everyone--is to work harder to make sure they get the help they are demanding to reach their potential.If we can't do it,they'll find someone who can.

60.What does the writer think of the reporter?C
A.Optimistic.
B.Imaginative.
C.Ambitious.
D.Proud.
61.What does the reporter want most from his editors in their talks?D
A.Finding the news value of his stories.
B.Giving him financial support.
C.Helping him to find issues.
D.Improving his good ideas.
62.Who probably wrote the letter?A
A.An editor.
B.An artist.
C.A reporter.
D.A reader.
63.The letter aims to remind editors that they shouldC
A.keep their best reporters at all costs
B.give more freedom to their reporters
C.be aware of their reporters'professional development
D.appreciate their reporters'working styles and attitudes.
2.The word advertising refers to any kind of public announcement that brings products and  services to the attention 0f people.Throughout history,advertising has been all effective way to promote(促进)the trading and selling of goods.In the Middle Ages,merchants ants employed"town criers"to read public messages aloud to promote their goods.When printing was invented in the fifteenth century,pages of advertisements(ads)could be printed easily and were either hung in public places  or put in books.
    By the end of the seventeenth century,when newspapers were beginning to be read by more  people,printed materials became all important way to promote products and services.The London Gazette was the first newspaper to set aside a place just for advertising.This was SO successful that by the end of the century several companies started businesses for the purpose of making newspaper ads for merchants.
    Advertising spread quickly throughout the eighteenth century.Ad writers were starting to pay more attention to the design of the ad text.Everything,from clothes to drinks,was promoted with clever methods such as repetition of the firm's name or product,words organized in eye-Catching patterns,the use of pretty pictures and expressions easy to remember.
     Near the end of the nineteenth century,companies that were devoted to the production of ads came to be known as"advertising agencies(广告商)."The agencies developed new ways to get  people to think of themselves as members of a group.Throughout the twentieth century,advertising agencies promoted consumerism(消费主义)as a way of life,spreading the belief that people could be happy only if they bought the"righ"products.

60.What was advertising like in the Middle Ages?B
A.Merchants were employed to promote products
B.Ad messages were shouted out in public places
C.Product information was included in books
D.Ad signs were put up in towns
61.What does the word"This"in Paragraph 2refer to?A
A.Advertising in newspapers
B.Including pictures in ads
C.Selling goods in markets
D.Working with ad agencies
62.The l8th century advertising was special in itsD.
A.growing spending     B.printing materials
C.advertising companies D.attractive designs
63.Which of the following might be the best title for the text?A
A.1flle Story of Advertising
B.ne Value of Advertising Designs
C.The Role of Newspaper Advertising
D.be Development of Printing for Advertising.
1.Which are you more likely to have wath you at sny given mement-your cell phone or your wallet?Soon you may be able to throw your wallet away and pay for things with a quick wave of your smart phone over an electroue scannet.
In January,Starbucks announced that customers could start using their phones to buy coffee in 6,800of its states.This is the first pay by phone practice in the U.S.,but we're likely to see more witeless payment alternatives as something called ucar field communcation(NFC)GETS IN TO America's consumet electanies.Last Deccmbet some new smart phanes which cantain an NFC chip were introduced to the midlit.
Already in use in part of Asia and Europe,NFCtheir plan a few incees live a payment tetminal a one a few ptaht need to be worked out,like who will get to collect the profitable trunsacian(交易)fees.Although some credit card providers have been experimenting with wave and pay systems that use NFC enabled credit cards,cellphone service providers truay try to mused their way into the point of sale (POS)market.Three big gellphone service providers have formed a joinf tenture(合资企业)that will go into opention over the next i15months.Its goal is"to lead the U.S.payments industry from cards to mobile phone."
The other big NFC sue,apart from how paymeats will be processed,is security,For instance,what's to stop a thief from digitally pickpocketing you?"We're still not at the point where an attacker can just brush against yee in a crowd and steal all the money out of your phone,"says Jimmy Shah.A mobile security rescarcher,"Usera may also be able to set transaction timeits,requiring a password to be enteced for larger putchases.
Bus siness?Keep in mund you lost your smart phone,it can be located on a located on a map and remotely ned Plus,your phone can be password protected,Your wallet isn't.

67.What is predicted to happen in the U.S.?B.
A.The expansion of cellphone companices.
B.The boom of pay by phone business.
C.The dissppearanceof credit cards.
D.The increase of Starbucks sales.s
68.The NFC technology can be used toC.
A.ensure the safety of shoppers
B.collect transaction fees easily
C.make purchase faster  and smpler
D.improve the quality of cellphones
69.Three cellphone service providers form a joint venture toB.
A.strengthen their relationship
B.get a share in the payments industry
C.sell more cellphones
D.test the NFC teehnoingy
70.According to the what can users do if they lose their smart phones?A.
A.Stop the luneting of niet phones.
B.Stop a passwant.
C.Cat all the money out of their phones.
D.Can large purchases.
3.Five Ways to Build Self-Confidence
Walk Faster.
One of the easiest ways to tell how a person feels about herself is to examine her walk.People with confidence walk quickly.They have places to go,people to see,or important work to do.Even if you aren't in a hurry,you can increase your self-confidence by putting some energy in your step.(36)B.
(37)F
One of the best ways to build confidence is listening to an inspiring speech.Unluckily,chances to listen to a great speaker are few.You can fill this need by creating a personal speech.Write a 30~60-second speech that focuses on your strengths and goals then recite it aloud whenever you need a confidence push.
Sit in the Front Row.
In school,offices and some other public places people always sit at the back of the room,(38)A This is for lack of self-confidence.By deciding to sit in the front row,you can get over this meaningless fear and build your self-confidence.
Speak up.
During group discussions many people never express their opinions because they're afraid that people will judge them for their saying something stupid.(39)GBy making an effort to express your opinions at least once in every group discussion,you'll become a better public speaker,more confident in your own thoughts.
Along the same lines as personal appearance,physical fitness has huge effect on self-confidence.(40)DBy making your body fit and strong,you improve your physical appearance,refresh yourself,and learn something positive.
A.Most people prefer that because they're afraid of being noticed.
B.Walking 25% faster will make you look and feel more important.
C.In fact most people feel good after a walk.
D.If you're out of shape,you'll feel unattractive and less energetic.
E.Listen to an Inspiring Speech.
F.Create a Personal Speech.
G.In fact most people are dealing with the same fear.
1.Recently,my teenage son give me a great insight into my writing career.He plays the online multiplayer game Minecraft,in which players build vast structures while battling the occational zombie at night.
"How do you win the game?"I asked him.
He rolled his eyes,the way only teens can.
"There is no winning the game,mom."He said."It's about the experience.It's all about the journey."
Well said,Evan.I so often forget this truth.
In writing,there is no arriving.There's always the drive to write a better article,blog post,poem,or novel,next time.There is no"done".
What sights do you want to see on your journey?Where do you want to be sure to go?"These are the questions I'm asking myself as I consider my plans for next year.
If we've written well,what we leave behind will be part of the things for our younger generations,hopefully helping others long after we're gone.I find that thought comforting.
You could make your way to new signatures in magazines,or even to new places on the map.I have a friend who was flown to Denmark to meet with Lego because they liked his writing.I recently read about a woman whose writing got her a position in Singapore from Coca-Cola.
So here's to a writing journey for all of us that's full of splendid sights,unexpected turns,wonderful friends,and opportunities to grow.
As we enter the new year,I'm going to try to remember my writing-career focus-the places I want to be sure to visit on my way.Most of all,I'm going to work on setting free my feelings of"falling behind"or not being"there"yet,and try to enjoy every moment of my wonderful writer's life.

28.What made the author reflect on her writing career?D
A.Her son's playing games online.
C.Her experience of a journey.
B.Her son's winning the game.
D.Her son's words.B.Education.C.Politics.D.Science.
29.The author mentioned Lego and Coca-Cola to show thatA.
A.great writers can make a difference
B.there are excellent writers in well-known companies
C.writers should go to new places on the map
D.big companies attract all writers
30.What is the author's most important plan for next year?D
A.Not to fall behind others.
B.To remember her writing-career focus.
C.To visit some places to promote her writing.
D.To treasure every moment in the course of writing.
31.What can be a suitable title for the text?B
A.My Smart Son
B.The Writing Journey Matters 
C.My Writing Career
D.My Son Teaches Me Much.
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