C

A crisis is on the way.Global warming? The world economy? No,the decline of reading.People are just not doing it anymore,especially the young.Who’s responsible? What is responsible? The Internet,of course,and everything that comes with it—Facebook,Twitter,etc..

There’s been a warning about the coming death of literate civilization for a long time.In the 20th century,first it was the movies,then radio,then television that seemed to end the written world.None did.Reading survived;in fact it not only survived,it has developed better.The world is more literate than ever before — there are more and more readers.and more and more books.

The fact that we often get our reading material online today is not something we should worry over.The electronic and digital revolution of the last two decades has arguably shown the way forward for reading and for writing.Interconnectivity allows for the possibility of a reading experience that was barely imaginable before.Where traditional books had to make do with photographs and illustrations,an e-book can provide readers with an unlimited number of links:to texts,pictures,and videos.

On the other hand,there is the danger of trivialization(碎片化).One Twitter group is offering its followers single-sentence-long“digests”of the great novels.War and Peace in a sentence? You must be joking.We should fear the fragmentation(碎片)of reading.There is the danger that the high-speed connectivity of the Internet will reduce our attention span—that we will be incapable of reading anything of length or which requires deep concentration.

In such a fast-changing world,in which reality seems to be remade each day,we need the ability to focus and understand what is happening to us.This has always been the function of literature and we should be careful not to let it disappear.Our society needs to be able to imagine the possibility of someone entirely in pace with modern technology but able to make sense of a dynamic,confusing world.

1.In Paragraph 2,we can learn

A.the disappearance of traditional books

B.the development of human civilization

C.the historical challenges for reading

D.the birth of pioneering e-books

2.According to the passage,the advantage of e-books is

A.1imited link

B.imaginative design

C.low cost

D.varied contents

3.How does the author feel towards single-sentence-long novels?

A.Doubtful B.Worried

C.Shocked D.Hopeful

4.What is the main idea of the passage?

A.Technology is an opportunity and a challenge for traditional reading.

B.Technology pushes the way forward for reading and writing.

C.Interconnectivity is a feature of new reading experience.

D.Technology offers a greater variety of reading practice.

D

It’s hard to be the bearer of bad news,but most of IKEA’s print and digital fascinating shots of picturesque rooms and products are fake.Those beautiful,“natural-looking” photos of gorgeous rooms and kitchens are mostly the work of computer magic,adjusted and corrected until they’re picture-perfect.

Martin Enthed,IT manager for IKEA’s in-house communications agency,revealed,“In 2012,12 per cent of its product and concept images was CGI-rendered,increasing to 25 per cent in 2013.Since then,that percentage of rendered images appearing in the company’s catalogue and online has tripled.75 per cent of the furniture company’s product images today are created by computers.”

It’s a move that first caught the attention of photographers and graphic designers a few years back when the furniture giant announced it would cancel photoshoots in favor of computer-generated imagery(CGI).

Enthed said IKEA began shifting equipment in 2009 when company officials called in his team and said they weren’t pleased with some previous photos and CG images.

“So we looked at all the images they said weren’t good and the two of three they said were great,and the ones they didn’t like were photography and the good ones were all CG,”Enthed said.“Now we only talk about a good or bad image - not what technique created it.”

It’s a not-so-secret strategy used by top companies specializing in home and furniture design,though many consumers remain oblivious.

The company claims the shift is another way to reduce its environmental footprint,saying constructing digital files produces less waste.It also helps the home furnishing empire’s pocketbooks.

1.What directly led IKEA to adopt CGI on a larger scale?

A.The convenience of high technology.

B.Company officials’ reaction to works.

C.The change in the concept of management

D.Development of environmental awareness.

2.According to the passage,the advantage of the shift is that IKEA can

A.expand into another field

B.increase its financial benefits

C.win more support of consumers

D.produce more furniture of high quality

3.The underlined word “oblivious” in paragraph 6 means “ ”.

A.unaware B.calm

C.conservative D.disturbed

4.It can be concluded from the passage that

A.IKEA should be punished because of fake photos

B.IKEA set a good example as the furniture giant

C.IKEA adjusted strategies to answer its need

D.IKEA has a pioneering spirit in promotion

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