题目内容

　The market is a concept. If you are growing tomatoes in your backyard for sale you are producing for the market. You might sell some to your neighbor and some to the local manager of the supermarket. But in either case, you are producing for the market. Your efforts are being directed by the market. If people stop buying tomatoes, you will stop producing them.

　　If you take care of a sick person to earn money, you are producing for the market. If your father is a steel worker or a truck driver or a doctor or a grocer, he is producing goods or service for the market.

　　When you spend your income, you are buying things from the market. You may spend money in stores, supermarkets, gas stations and restaurants. Still you are buying from the market. When the local grocer hires you to drive the delivery truck, he is buying your labor in the labor market.

　　The market may be something abstract. But for each person or business who is making and selling something, it is very concrete（具体的）. If nobody buys your tomatoes, it won’t be long before you get the message. The market is telling you something. It is telling you that you are using energies and resources in doing something the market doesn’t want you to do.

63．Which of the following would be the best title of the passage?

       A. Selling and Buying.   

B. Everything you do is producing for the market.

       C. What the market can do for you  

D. What is the market?

64．All of the following acts are producing for the market except        .

       A. attending a night school    

B. working in a bank

C. printing a book            

D. growing beans for sale

65．You are buying from the market when you        .

       A. borrow a book from the library         

B. drive to the seaside for a holiday

       C. look after your children         

 D. eat at restaurants

66．In what way is the market very concrete for each person or business who is making and selling something?

       A. It helps you save money         

B. It provides you with everything you need

       C. It tells you how to grow tomatoes  

D. It tells you what to produce

【小题1】D

【小题2】A

【小题3】D

【小题4】D


解析:

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　　理解

　　The market investigation is indispensable to sales promotion．They are closely related as the lips and teeth, so to speak．What you produce is for sale on the market．It would be impossible to succeed in selling a product without first investigating the market．

　　In the international market, goods on sale coming from different countries and suppliers are always facing keen competition．Under such circumstances, they will try everything possible to familiarize themselves with the market conditions．In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting(报价), what features their products have, who are their regular customers, etc．

　　Then, how can we obtain such information?There are many channels that we can make use of in doing this sort of work．The commercial counselor's(顾问)offices of our embassies stationed abroad can help us in making market investigations．Nowadays, our import and export corporations send their trade groups abroad every now and then．One of their purposes is to make market surveys on the spot．

　　Certainly, face-to-face talks with foreign businessmen are also important channels to get market information．The Chinese Export Commodities(货物)Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities．Of course, there are some other ways of making market investigations．

(1)

In making market investigation , one should________．

[　　]

A．

get enough information concerned

B．

advertise his products

C．

produce high quality goods

D．

none of the above

(2)

The underlined word"indispensable"in the first paragraph means________．

[　　]

A．

impossible

B．

necessary

C．

advisable

D．

available

(3)

Which of the following statements is not true?

[　　]

A．

The relationship between market investigation and sales promotion is just as that of the lips and teeth．

B．

It is impossible to succeed in selling a product without market investigation．

C．

There are various ways of making market investigation．

D．

Production goes before market investigation．

(4)

All the following are channels to get market information except ________．

[　　]

A．

to have commercial counselor’s office of our embassies stationed abroad

B．

to promote the quality of our own products

C．

to send trade groups abroad every now and then

D．

to have face-to-face talks with foreign businessmen

阅读理解

　　The market is a concept．If you are growing tomatoes in your backyard for sale you are producing for the market．You might sell some to your neighbor and some to the local manager of the supermarket．But in either case, you are producing for the market．Your efforts are being directed by the market．If people stop buying tomatoes, you will stop producing them．

　　If you take care of a sick person to earn money, you are producing for the market．If your father is a steel worker or a truck driver or a doctor or a grocer, he is producing goods or service for the market．

　　When you spend your income, you are buying things from the market．You may spend money in stores, supermarkets, gas stations and restaurants．Still you are buying from the market．When the local grocer hires you to drive the delivery truck, he is buying your labor in the labor market．

　　The market may be something abstract(抽象的)．But for each person or business that is making and selling something, it is very concrete．If nobody buys your tomatoes, it won’t be long before you get the message．The market is telling you something．It is telling you that you are using energies and resources in doing something the market doesn’t want you to do．

(1)

Which of the following would be the best title of the passage?

[　　]

A．

Selling and Buying．

B．

Everything you do is producing for the market．

C．

What is the market?

D．

What the market can do for you．

(2)

All of the following acts are producing for the market except _________．

[　　]

A．

working in a bank

B．

volunteering at a nursing home

C．

driving a taxi

D．

growing beans for sale

(3)

You are buying from the market when you _________．

[　　]

A．

borrow a book from the library

B．

go to the seaside for a holiday

C．

look after your children

D．

dine at restaurant

(4)

The word “concrete” in the last paragraph may most probably mean _________．

[　　]

A．

serious

B．

important

C．

necessary

D．

real

Complete the passage with the proper words in the box．Each word can only be used once．One word is not needed．

　　The speeches of US President Barack Obama have become the favorite way for Japanese to study the English language．Japanese publishers have been 　　1　　 the market with over a dozen language-learning titles．Companies are trying to enter a foreign-language teaching 　　2　　 which was 　　3　　 at ＄8.6 billion in 2008 by some research institutes．

　　Why is there such a huge Japanese market for recordings and books of Obama's speeches? Japanese say that listening to Obama speak is a good way to 　　4　　 their English-speaking skills．

　　Most Japanese, including those studying English, would have difficulty 　　5　　 a speech given by a native English speaker．But “Obama's English is easy to understand because he can 　　6　　 words clearly and speaks at a relatively slow speed,” said Professor Tadaharu Nikaido, a communication specialist．“Movies 　　7　　 to be the most difficult for Japanese, especially when actors mumble(咕哝)their words．” Obama sets his 　　8　　 of vocabulary wide enough to accommodate(迎合)all levels of English speakers, Nikaido added, and at the lower end, it sometimes comes within the range of non-native speakers' comprehension．

　　The Obama speech phenomenon has given way to more books and magazines that focus on how Obama's communication skills might be 　　9　　 in Japan for business and political purposes．At least half a dozen books and magazine covers of this kind have appeared in the past several months in Japan．

　 The market investigation is indispensable to sales promotion. They are as closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market.

　 In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting（报价）, what features their products have, who are their regular customers, etc. Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work. The commercial counselor's offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.
　　 Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making market investigations.

11. In making market investigations, one should ______.
　 A. get enough information concerned　　　　　　 B. advertise his products
　 C. produce high quality goods　　　　　　　　　 D. none of the above
2. The word "indispensable" in the first line means ______.
　 A. impossible　　　　　　　　　　　　　　　 B. necessary

　 C. advisable　　　　　　　　　　　　　　　　 D. available
3. Which of the following statements is NOT true?
　 A. The relationship between market investigation and sales promotion is just as that of the lips 　　 and teeth.
　 B. It is impossible to succeed in selling a product without market investigation.
　 C. There are various ways of making market investigation.
　 D. Production goes before market investigation.
4. All the following are channels to get market information except ________.
A. to have commercial counsellor' s office of our embassies stationed abroad
B. to promote the quality of our own products
C. to send trade groups abroad every now and then
D. to have face-to-face talks with foreign businessmen

1-4 ABDB

 

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