题目内容
7.DeWitt and Lila Wallace published their first issue of Reader's Digest (文摘)in 1922.Working out of their Greenwich Village apartment,the Wallaces edited the magazine and printed 5,000copies.Since then,the Reader's Digest Association(集团)(RDA),Inc.has become one of the world's most famous publishers and direct marketers.Reader's Digest,the largest-selling magazine in the world,now appears in 50 editions and 21 languages,following new products during the past year in Romania,Slovenia and Croatia.The magazine is sold in more than 60countries.
The company also reaches millions of consumers through more than 25 other magazines,including Every Day with Rachael Ray.Each year,the company publishes about 50million books,including the popular Select Editions series and offerings in the do-it-yourself,cooking,health,gardening and children's titles; music; and videos and audio books.These are sold in different ways,including direct mail,display marketing,direct response television and the Internet.
The company has built a world customer market that is among the world's largest.RDA also increases its customer reach by working with a number of partners around the world.
The RDA went public in 1990,offering common stock(股票) on the New York Stock Exchange.On March 3,2007,a group led by Ripplewood Holdings L.L.C.bought RDA,causing the company to be privately (私人)owned again after 17years till today.Two other companies in Ripplewood's portfolio,WRC Media and Direct Holdings Co.were then brought into RDA,making the total value of the business aboutUS 2.6 billion.Mary Berner,former President and CEO of Fairchild Publications,was named President and CEO of the Reader's Digest Association.
54.The passage is written in order toB.
A.give us a short description of Reader's Digest
B.tell us the development of RDA
C.increase the sales of the magazine
D.advertise the old brand Reader's Digest
55.The RDA publishes different magazines which cover (涉及)the following topics EXCEPTD.
A.cooking
B.health
C.music
D.history
56.We can conclude from the passage thatC.
A.RDA is the most famous publisher
B.Reader's Digest is not popular in Asia
C.RDA is now privately owned
D.RDA's value reached US 2.6 billion in 1990
57.What can be inferred from the passage is thatD.
A.there is no need for such a big company as RDA to attract more consumers
B.RDA has always been a privately-owned company since its founding
C.the Internet affects the development of Reader's Digest too much
D.RDA never stops its effort to increase its market share.
分析 本文讲诉了杂志Reader's Digest的创办和销售,RDA的形成与发展
解答 54.B 写作意图题.整篇文章以时间为线索,讲诉了杂志Reader's Digest的创办和销售,RDA的形成与发展.如,第一段中的"DeWitt and Lila Wallace published their first issue of Reader's Digest(文摘)in 1922.";最后一段中的"The RDA went public in 1990,offering common stock(股票) on the New York Stock Exchange."以及"Two other companies in Ripple wood's portfolio,…were then brought into RDA,making the total value of the business about US$2.6 billion."故B项符合题意.
55.D 细节理解题.根据第三段中的"Each year,the company publishes about 50 million books,including the popular Select Editions series and offerings in the do-it-yourself,cooking,health,gardening and children's titles; music; and videos and audio books."可知,RDA出版的书籍中,其话题不涉及历史内容.故D项符合题意.
56.C 推理判断题.根据最后一段中的"…On March 3,2007,a group led by Ripple wood Holdings L.L.C.bought RDA,causing the company to be privately (私人)owned again after 17 years till today."可知,RDA在2007年被私人收购,直至现在.故C项正确,A,B,D三项均不符合原文.
57.D推理判断题.根据第四段中的"These are sold in different ways,including direct mail,display marketing,direct response television and the Internet."以及第五段中的"The company has built a world customer market that is among the world's largest.RDA also increases its customer reach by working with a number of partners around the world."可知,RDA正采取多样途径扩大杂志的销售.故D项符合题意.
点评 本文是政治经济类阅读理解.做这类题材阅读理解时要求考生对文章通读一遍,做题时结合原文和题目有针对性的找出相关语句进行仔细分析,结合选项选出正确答案.推理判断题也是要在抓住关键句子的基础上合理的分析才能得出正确答案,切忌胡乱猜测,一定要做到有理有据
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