题目内容

【题目】 China’s player Wang Hao has retired, with the_____ of an Olympic single’s gold medal his only regret.

A. ban B. lack C. aid D. aim

【答案】B

【解析】试题分析:考查名词辨析。A.禁止,禁忌;B.缺乏,不足;C.援助,帮助,助手;D.目的,目标,对准。句意:中国运动员王浩已经退伍了,他唯一的遗憾就是没有得到一块奥运会上的个人金牌。结合句意以及only regret可推知,这里是缺少的意思,故选B

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【题目】When you were looking for a reliable,honest auto mechanic(机修工),how did you find him?Before you went into that restaurant you recently tried,how did you know that it served great food?If you are like most people on the planet,you want to lower your risk of a big ugly surprise so you asked people you trust to refer to a business they trust. Marketers(营销人员)call this friendtofriend recognition of a business “wordofmouth”(口碑)advertising.

When you do a great job for your customer or a bad job,people are going to talk about your business. Unfortunately,because we humans seem to feel negative emotions more intensively(强烈地) than positive ones,we're more likely to tell more of our friends about bad experiences with a business than positive ones. Understand this:Customers believe their own experience. You can't make them believe that your company is wonderful when they felt they were treated badly.

So,to get positive wordofmouth going for your business in this servicebased economy,you've got to do a really outstanding job for everyone,exactly.

And when you do,you build a great reputation (名声). That takes time. But it forms a close link with your customers in a way that no advertising and no promotional(促销的)coupon(优惠券) ever could.

The good news is that because there are so many different businesses chasing after(追赶)your customers' money,people want to know whom they can trust. So people are going to be talking about you create a free sales force for your business—— an army of delighted customers who tell everyone that they know how good your company is to do business with. That's a great antidote (解药) to nonconfidence.

【1】According to the passage,whether we go to a place or not depends on ________.

A.business fames B.associates' recommendation

C.particular recognition D.media assistance

【2】The underlined word “refer to”in the first paragraph probably means ________.

A.说明 B提及 C提供参考 D适用于

【3】The passage says that customers wont believe the services are good until__________.

A.they get some promotional coupons

Bthe business chase after their money

Cthey themselves are treated well

Dthey see the advertisement is good enough

【4】The underlined word “nonconfidence”in the last paragraph probably means ________.

A.service imperfection B.service advertisement

C.customers' protection D.customers' distrust

【5】What is the main topic of this passage?

A.A company can rely on its associates to survive.

B.A person should rely on his friends for business.

C.Advertising can make customers believe it's wonderful.

D.A good name will bring you money.

【题目】Britain's most popular lie has been disclosed, with one in four people admitting using “sorry I had no signal" when returning a missed mobile phone call, a survey found

Researchers found the average Briton tells on average four lies every day or almost 1500 every yearAlmost one in six men admitted they were most likely to lie to their wife or girlfriend, on average at least twice a dayThe most popular lie was saying you had no mobile phone signal, with one in four people admitting regularly using the little white lieIt usually came after they hit the “ignore" button when their mobile rang

Three quarters of people think women are better liarsThe research found 46 per cent of girls have been caught lying, compared to 58 of men

The second most common fib is “I haven't got any cash on me” when asked for money by beggars and Big Issue sellers“Nothing's wrong I'm fine” came third followed by “You look lovely” and “Nice to see you”

Modern technology turned out to have contributed to many lies with “I didn't get your text” in 18th, “Our server was down” in 20th and “My battery died” in 26th placeOther lies to make the top ten included “I'll give you a ring”, “We're just good friends” and “We'll have to meet up soon”“I'm on my way” and “No, your bum doesn't look big in that” completed the top ten

In many cases perhaps it is better to delight someone with a fib than destroy someone with the truth, according to a spokesman for One Poll, which carried out the research of 4,300 adultsHe added: ‘As a nation we just like trying to be nice and not upsetting peopleOften little white lies can cover what we actually want to sayMost of these were considered completely harmless

【1】“You look lovely” and “Sorry, I had no signal” ranked __________ on the popular-lie list

Afourth and tenth Bfourth and first

Cthird and tenth Dthird and first

2What does the underlined part in Paragraph 4 mean?

Asentence Bexpression

Cexcuse Dlie

3How many lies does an average Briton tell on average every month?

AAbout 120 BAbout 360

CAbout 1,500 DAbout 4

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