Frank Woolworth was born in Rodman, New York, in 1852.
His family were very poor farmers, and there was never enough to eat. Frank did
not want to be a farmer. He took a short business course, and went to work as a
salesman in a large city.
Woolworth realized he had a natural skill
for showing goods to attract people’s interest, but he soon learned something
more important. One day his boss told him to sell some odds and ends（小商品）for as much as he could get. Frank
put all these things on one table with a sign which said “FIVE CENTS EACH’.
People fought and pushed to buy the things and the table was soon cleared.
Soon afterwards, Woolworth opened his
own store, selling goods at five and ten cents. But he had another lesson to
learn before he became successful. That is, if you want to make money by
selling low-price goods, you have to buy them in large quantities directly from
the factories. Once, for example, Woolworth went to Germany and placed an order
for knives. The order was so large that the factory had to keep running 24
hours a day for a whole year. In this way, the price of the knives was cut down
by half.
By 1919, Woolworth had over 1000
stores in the US and Canada, and opened his first store in London. He made many
millions and his name became famous throughout the world. He always ran his
business according to strict rules, of which the most important was : ‘THE
CUSTOMER IS ALWAYS RIGHT.”
1.Frank took a short business course in order to
__________.
A. earn more money for his
family B. learn something from a salesman
C. get away from the
farm D. get enough to eat
2.Frank sold the odds and ends quickly because ________.
A. he knew how to get people to buy his
goods
B. he cut down the price by half
C. he had put the goods on a table in a
very nice way
D. the sign he put on the table was well
designed
3.The price of the knives was cut down by half because
_________.
A. the factory workers worked 24 hours a
day
B. knives were ordered in large quantities
directly from the factory
C. the knives were made in German, where
labour was cheap
D. the knives were produced in one factory
4.__________ make Woolworth a world-famous man.
A. His business skills and his
wealth
B. The low price of the goods he sold
C. His trip to Germany and his huge order
of knives
D. His natural skill for showing things
5.The belief that “The customer is always right”
suggests that __________.
A.
whenever there is a quarrel between the customer and shop assistant, the
customers are always right.
B. If you want to succeed, the rule is the
only way
C. stores must always follow the customer’s
orders if they want to make more money
D. stores should do their best to meet the
customer’s needs if they want to be successful
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