题目内容
6．Let's face it--there are lots of reasons to hate McDonald's：calories，cholesterol and，for me at least，that sickening feeling after munching （大口咀嚼） on McNuggets．Then there's always that childish salesman at the drive-through（免下车通道） who forgets the ketchup．Well，add one more reason to spite McDonald's：as the global economy spirals downward，McDonald's is minting money．"In the worst of times for the restaurant industry，it's the best of times for McDonald's，"says Butt Flickinger III，managing director of the Strategic Resources Group，a retail-consulting company．In fact，the company's sales have increased for 55 straight months．Profits grew 11% to $1.2 billion．
The pricing of McDonald's，highlighted by dollar-menu items like apple pies，side salads and yogurt，plus cheap combo meals is a key strength during the recession．In particular，consumers are fleeing casual，family chain restaurants for the convenience and savings of fast food．
The economy is not the only reason people are drawn to McDonald's．The company's management also deserves credit for its success．Back seven years ago，America's obesity was a hot topic，and McDonald's suffered from the strong negative reaction．Changeless food and shabby stores also kept people away．"McDonald's was actively persuading customers from coming back，"says John Glass，a Morgan Stanley analyst．
Since that time，McDonald's have remodeled 11，000 stores．At a neat and clean restaurant in the Bronx one weekday evening，Brian Waters，a mailman，sat with his 9-year-old son in a booth．The bright dining area featured abstract paintings of New York City's bridges and the Statue of Liberty．"It used to be dark and dull in here，"Waters says．"Now it's nice and clean．I don't mind sitting here anymore．"Stores have also extended hours：34% of the company's 14，000 U．S．restaurants are now open 24/7．
The menu got an upgrade too．Obscene"super-size"choices were phased out，and healthier options like apples and salads were added．The company changed its coffee blend； coffee sales have soared 70% over the past two years．Chicken McNuggets now consist solely of white meat，which has less fat and fewer calories than the darker-meat mix of old．
Like any other business in this environment，McDonald's faces some potential roadblocks．As the recession wears on，fast-food-service growth may flatten out；plus，McDonald's can expect more price competition．For example，Steak‘n Shake，the diner-style burger chain in 21 states throughout the Midwest and South，is promoting four different meal combos for less than $4．"In Los Angeles，every other billboard is a 99-cent food price，"says Glass．The battle for bargain-hunting eaters is on．But given its recent winning ways，McDonald's might just add a few more billion consumers．
24．One of the reasons why the author hates McDonald's is thatD
A．there are always kids messing around in the restaurant．
B．The salesclerk always forget to clean up the drive-through
C．Children always leave the ketchup at the drive-through
D．Some salesclerk always forgets to give him the ketchup
25．What is the key for McDonald's success even during the global economic downturnA
A．Its pricing policy．
B．Its managing policy
C．Its dollar-menu items
D．Its cheap combo meals
26．What happened to McDonald's seven years ago，according to John Glass？C
A．It suggested that fast food not be abused．
B．It persuaded customers to eat elsewhere
C．The size of its customers was shrinking
D．Customers had more expectation on it
27．When the battle for bargain-hunting eaters is on，the author expects that McDonald's will most probablyD
A．Increase its management expenses
B．Open more chain restaurants
C．Have to cut its prices sharply
D．Gain more customers．
分析 我们面对现实-是有很多的原因仇恨麦当劳，但是麦当劳即使在经济最坏的时代，由于他们的价格政策也是最好的时代．将来也可能会有更多的顾客．
解答 24．D 细节理解题．根据句子Then there's always that childish salesman at the drive-through（免下车通道） who forgets the ketchup．然后总有那么幼稚的推销员在免下车通道忘记番茄酱．所以答案选D．
25．A 细节理解题．根据句子The pricing of McDonald's，highlighted by dollar-menu items like apple pies，side salads and yogurt，plus cheap combo meals is a key strength during the recession．麦当劳的定价，突出了美元的菜单项，如苹果派，一边沙拉和酸奶，加上廉价套餐是经济衰退期间的一个关键优势．可见它的成功在于它的价格政策，所以答案选A．
26．C 推理判断题．根据句子Changeless food and shabby stores also kept people away不变的食物和破旧的商店也让人离开，John Glass的评论是说麦当劳经营上的缺点无异于将客人赶走，由此可见，当时麦当劳因为经营上的缺陷而导致顾客越来越少．所以答案选C．
27．D 推理判断题．根据文章最后一段最后一句话：But given its recent winning ways，McDonald's might just add a few more billion consumers．但考虑到麦当劳最近的成功之路，麦当劳可能会再增加10亿消费者．可以推测出可能会给麦当劳赢得更多的顾客，所以答案选D．
点评 阅读理解题测试考生在阅读基础上的逻辑推理能力，要求考生根据文章所述事件的逻辑关系，对未说明的趋势或结局作出合理的推断；或根据作者所阐述的观点理论，对文章未涉及的现象、事例给以解释．考生首先要仔细阅读短文，完整了解信息，准确把握作者观点．
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