题目内容
1．What is the first thing you notice when you walk into a shop？The products displayed（展示）at the entrance？Or the soft background music？But have you ever noticed the smell？Unless it is bad，the answer is likely to be no．But while a shop's scent may not be outstanding compared with sights and sounds，it is certainly there．And it is providing to be an increasing powerful tool in encouraging people to purchase．
A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance，Via scent machines．A smell may be attractive but it may not just be used for freshening air．One sports goods company once reposed that when it first introduced scent into its stores，customers'intension to purchase increased by 80percent．
When it comes to the best shopping streets in Pairs，scent is just as important to a brand's success as the quality of its window displays and goods on sales．That is mainly because shopping is a very different experience to what it used to be．
Some years ago，the focus for brand name shopping was on a few people with sales assistants'disproving attitude and don't-touch-what-you-can't afford displays．Now the rise of electronic commerce（e-commerce）has opened up famous brands to a wider audience．But while e-shops can use sights and sounds，only bricks-and-mortar stores（实体店）can offer a full experience from the minute customers step through the door to the moment they leave．Another brand store seeks to be much more than a shop，but rather a destination．And scent is just one way to achieve this．
Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department，and coconut（椰子）scent in the swimsuit section．A department store has even opened a new lab，inviting customers on a journey into the store's windows to smell books，pots and drawers，in search of their perfect scent．
32．According to the passage，what is an increasingly powerful tool in the success of some brand store？C
A．Friendly assistant．
B．Soft background music．
C．Unique scents．
D．Attractive window display．
33．E-shops are mentioned in the passage toB．
A．urge shop assistants to change their attitude
B．show the advantages of brick-and-mortar stores
C．push stores to use sights and sounds
D．introduce the rise of e-commerce
34．The underlined word"destination"in Paragraph 5 meansA．
A．a place where customers love to go
B．a spot where travelers like to stay
C．a platform that exhibits goods
D．a tat'get that a store expects to meet
35．The main purpose of the passage is toB．
A．compare and evaluate
B．inform and explain
C．argue and discuss
D．examine and assess．
分析 章介绍了采用香味提高销售量的理念．文章讲述了香味对于传统实体店的影响．各大品牌店都加强了味觉对顾客消费欲求的刺激，并根据商品不同调节香味．
解答 32．C 细节理解题．根据第二段的"But while a shop's scent may not beoutstanding compared with sights and sounds，And it is providing to be an increasing powerfultool in encouraging people to purchase"可知，虽然与视觉和声音相比，商店的气味可能并不突出，但它是鼓励人们购买的一个日益强大的工具．所以此句中的it指的是前面的scent．指独特的香味，故选C．
33．B 推理判断题．根据第五段的"while e-shops …only bricks-and-mortar stores （实体店） canoffer a full experience"可知，虽然网上可以使用图片和声音，但只有实体店才能提供完整的购物体验，即强调传统实体店的优势．故选B．
34．A 词义猜测题．根据Another brand store seeks to be much more than a shop，butrather a destination．可知，另一个品牌店不仅仅是一家商店，更是一个destination．"destination"的本意是目的地，这里指不仅是购物的地方，更多的是一种购物的完整体验，有视觉、听觉和味觉的多重享受．所以是顾客喜欢去的地方，故选A．
35．B 主旨大意题．这篇文章主要是谈论香味对购物者心理的影响，是一篇说明文，所以重在介绍和解释香味对于实体店的影响．A项意为对比和评估，对比谈到了，而评价涉及较少；C项意为争辩和讨论，没有批评靶子的情况下，这种说法不成立．D意为检测和评估，科学检测意味太浓，跟本文大意不符．本文只是介绍和解释了"香味"，故选B．
点评 本文是政治经济类阅读，主要考查细节理解题和推理判断题．在做细节理解题时，首先根据题目要求迅速在文章里找出相应的段落、句子或短语．认真比较选项和文中细节的区别，在做推理判断题时不要以个人的主观想象代替文章的事实，要根据文章事实进行合乎逻辑的推理判断．
