题目内容

My friend’s grandfather came to America from a farm in Thailand. After arriving in New York, he went into a cafeteria(自助餐厅) in Manhattan to get something to eat. He sat down at an empty table and waited for someone to take his order. Of course nobody did. Finally, a woman with a big plate full of food came up to him. She sat down opposite him and told him how a cafeteria worked.

“Start out at that end,” she said, “Just go along the line and choose what you want. At the other end they’ll tell you how much you have to pay.”

“I soon learned that’s how everything works in America,” the grandfather told my friend later, “Life’s a cafeteria here. You can get anything you want as long as you want to pay the price. You can even get success, but you’ll never get it if you wait for someone to bring it to you. You have to get up and get it yourself.”

1.My friend’s grandfather came from .

A.Thailand B.Manhattan

C. New York D. China

2.The grandfather went into a cafeteria to .

A.wait for someone B.get something to eat

C.meet my friend D. buy something

3.The woman in the cafeteria might be .

A.a waitress B.a friend of grandpa’s

C.a customer D. an assistant

4.What should we do to get food in a cafeteria?

A.Wait for the waiter. B.Ask someone for help.

C.Get it ourselves. D. sit down at an empty table

5.What can we learn from the grandfather’s words about the life in the US?

A.Get up early and you can succeed.

B.Act and get what you want on your own.

C.Nobody brings you anything unless you pay the price.

D. Waiting is very important.

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High-quality customer service is preached (宣扬) by many, but actually keeping customers happy is easier said than done.

Shoppers seldom complain to the manager or owner of a retail store, but instead will alert their friends, relatives, co-workers, strangers—and anyone who will listen.

Store managers are often the last to hear complaints, and often find out only when their regular customers decide to frequent their competitors, according to a study jointly conducted by Verde Group and Wharton School.

“Storytelling hurts retailers and entertains consumers,” said Paula Courtney, President of the Verde Group. “The store loses the customer, but the shopper must also find a replacement.”

On average, every unhappy customer will complain to at least four others, and will no longer visit the specific store. For every dissatisfied customer, a store will lose up to three more due to negative review. The resulting “snowball effect” can be disastrous to retailers.

According to the research, shoppers who purchased clothing encountered the most problems. Ranked second and third were grocery and electronics customers.

The most common complaints include filled parking lots, cluttered (塞满了的) shelves, overloaded racks, out-of-stock items, long check-out lines, and rude salespeople.

During peak shopping hours, some retailers solved parking problems by getting moonlighting (业余兼职的) local police to work as parking attendants. Some hired flag wavers to direct customers to empty parking spaces. This guidance eliminated the need for customers to circle the parking lot endlessly, and avoided confrontation between those eyeing the same parking space.

Retailers can relieve the headaches by redesigning store layouts, pre-stocking sales items, hiring speedy and experienced cashiers, and having sales representatives on hand to answer questions.

Most importantly, salespeople should be diplomatic and polite with angry customers.

“Retailers who’re responsive and friendly are more likely to smooth over issues than those who aren’t so friendly,” said Professor Stephen Hoch. “Maybe something as simple as a greeter at the store entrance would help.”

Customers can also improve future shopping experiences by filing complaints to the retailer, instead of complaining to the rest of the world. Retailers are hard-pressed to improve when they have no idea what is wrong.

1.Why are store managers often the last to hear complaints?

A. Most customers won’t bother to complain even if they have had unhappy experiences.

B. Customers would rather relate their unhappy experiences to people around them.

C. Few customers believe the service will be improved. .

D. Customers have no easy access to store managers.

2. What does Paula Courtney imply by saying “…the shopper must also find a replacement” (Line 2, Para. 4)

A. New customers are bound to replace old ones.

B. It is not likely that the shopper can find the same products in other stores.

C. Most stores provide the same kind of service.

D. Not complaining to manager causes the shopper some trouble too.

3.What contributes most to smoothing over issues with customers?

A. Manners of the salespeople.

B. Hiring of efficient employees.

C. Huge supply of goods for sale.

D. Design of store layout.

4.To achieve better shopping experiences, customers are advised to ________.

A. exert pressure on stores to improve their service

B. settle their disputes with stores in a diplomatic way

C. voice their dissatisfaction to store managers directly

D. shop around and make comparisons between stores

I spotted (发现;认出) him at the checkout counter, bagging at No.14. His arms shook violently as he placed a box of eggs into a plastic bag. He wore a name card upon which he had wiritten “Jerry” in kindergarten handwriting. He looked middle-aged but his mental age must have been about 12.

Ever since I smiled at him the first time he bagged my groceries at my local supermarket, Jerry has followed me around like an adoring fan. His lack of boundaries makes me uncomfortable. I don’t know how to avoid being noticed by him. I don’t want to speak to the manager — my complaint could get him fired. So I started avoiding him.

I can still remember the hurt I felt when I was 10 and our neighbor Mrs. Ward didn’t respond when I said hello with David and Diane. Instead, she hurried out of the supermarket, leaving me holding my brother and sister’s hands. I realized at that moment that I hated Mrs. Ward’s reaction. Why, then, years later, was I acting as she had?

I picked up a magazine Real Simple. The beautiful photos did nothing to straighten out the guilt in me. I was being ridiculous. The last three times I have seen Jerry, I rushed. There are other stores, but I chose this one because it employs people with disabilities. I want people like my brothers to have jobs. I don’t want them to be ignored, the way I am avoiding Jerry.

1.We know from the text that Jerry ________

A. suffered from fragile X syndrome

B. had a mental age not matching his real age

C. couldn’t write his name

D. only had a kindergarten education

2.Why did the author feel uncomfortable?

A. Jerry was like a fan of her

B. Real Simple couldn’t straighten out her guilt

C. Jerry always stepped on her feet

D. Jerry didn’t keep a proper distance from her

3.We can infer from the text that ________.

A. there are many people like Mrs. Ward

B. the store the author visited treated the disabled equally

C. most employees in the supermarket are disabled

D. the store manager ignored people with disabilities

4.What is the author’s attitude towards people with disabilities?

A. cautious B. unconcerned

C. ridiculous D. caring

Reading for pleasure is declining among primary-age pupils, and increasing numbers of "time poor" parents are dropping the practice of sharing bedtime stories with their children once they start school.

Research presented to a conference last week found that, while parents read to preschoolers , this later tails off, and by the final year of primary school only around 2% read to their children every day. Once children can read skillfully, parents tend to step back, and this usually happens at the age of seven or eight. The report also found that 820-/o of teachers blame the government's " target-. driven" education policies for the fact that fewer children are reading for pleasure.

They believe that a straitjacket (束缚) of strictly organized schooling is containing young people's ability to read more widely. Two-thirds of teachers surveyed said they lacked time in the school day to introduce a variety of books and that this was a " major obstacle to being able to develop a level of reading". Teachers also cited as main factors the reduction in the number of school librarians, who could put interesting books before children, and the rise in "screen time", switching children from reading to playing games.

The majority of teachers said the curriculum's (课程) " emphasis on reading as a skill to be mastered" was increasing the pressure. This was compounded by parents who saw reading just as a focus of learning, a skill critical to career advancement in a competitive world.

Reading habits and the digital revolution in publishing were key topics of debate at the conference. The theme of the lack of British culture was supported by children's writer Frank Cottrell Boyce, who wrote the scripts(手稿 ) for the opening and closing ceremonies of the 2012 Olympics.

“We discovered the whole nation had forgotten that they did the industrial revolution," he said.

"Books are so central to it; books can be written by anyone. A lot of the pleasure of a book is listening to somebody read it to you. "

"We found a real love of reading al110ng teachers, and a strong desire ,to encourage more children to read for pleasure ,”said Rob Cheney," However ,the teachers also had an overpowering sense of frustration with their situation." "Touch-screen phone and tablets are naturally attractive to children," the survey said, and predicted a period of awkwardness as everyone else adapts. By 2018, children's television will have adopted the presence of this second screen ,and it "will be strange not to have children ,at home drawing along on tablets and then having these appearing live in the show ".

The hope is “that user-friendly screens could, if material is adapted and downloaded easily, present an opportunity for more ambitious publishing - for example, books children can either read or choose to have read to them; or digital books with moving pictures instead of photos to clarify factual and scientific points. Parental controls that are easy to use would be key, the conference was told, such as "a warning for when devices use the Wi-Fi, especially after bedtimes", to allow parents to shut off access to children in the home.

1.What leads to parents' dropping the practice of sharing bedtime stories with their children?

A. Children have less time to spend with their parents after they start school.

B. Parents chink it unnecessary to do so when children can read themselves.

C. The government’s education policies have placed much burden on children.

D. Children don't like parents reading stories to them when they are seven or eight.

2.Which of the following is not teachers' point of view?

A. Children are prevented from reading widely enough in school.

B. Schools pay attention to reading skills instead of reading for fun.

C. Playing video games reduces children's time spent on reading.

D. School libraries can't provide good books for lack of money.

3.The word "compounded" (Paragraph 4) most probably means ______.

A. worsened B. preserved C. reduced D. improved

4.It can be inferred from the article that _____

A. children don't like reading because books are not attractive

B. British people enjoyed reading books very much in the past

C. teachers forbid their students co read more books for fun

D. children should enjoy more freedom to use the Wi-Fi at home

5.What is the passage mainly about?

A. Parents should set a limit to their children's using electric devices at hoI11e.

B. Children are encouraged to read as l11any interesting books as they can.

C. Children miss out on pleasures of reading a good book in modern life.

D. Experts appeals to the government to reduce the heavy burden on children.

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