There are thousands of things to be sold that are of all colors and shapes in a supermarket, making you believe that they are good enough for you to have a try. How packagingis the quiet but persuadin 题目和参考答案——青夏教育精英家教网—

题目内容

There are thousands of things to be sold that are of all colors and shapes in a supermarket, making you believe that they are good enough for you to have a try. How packaging(包装)is the quiet but persuading salesman?
There on the shelves，each bottle, can and box has been carefully designed to speak to the inner self of the consumer(消费者), so that he is buying not only a product but also his belief in life. Scientists have studied on this and found that the look of the package has a great influence on the “quality” of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers’ feeling for packaging, noticed.
Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years，the bright red color of tomatoes and carrots on the thin bottle makes you feel that it’s very good for your body. And the word “green" today can keep food prices going up.
Shapes are another attraction．Circles often mean happiness, because they are pleasing to both the eye and the heart. That’s why the round yellow M sings of McDonald’s are inviting to both young and old.
This new consumer response(反应)to the colors and shapes of packages reminds(提醒)producers and sellers that people buy to meet the needs of both body and heart.
【小题1】According to the passage, ______ seems to be able to persuade a consumer to buy the product.

A．the pleasing color of the package

B．the special taste of the product

C．the strange shape of the package

D．the belief in the product

【小题2】It can be inferred(推测)from the passage that V8 is a kind of .

A．vegetable dish	B．healthy juice
C．hard drink	D．red vegetable

【小题3】“And the word ‘green’ today can keep food prices going up” This sentence
suggests that consumers today are .

A．starting to notice the importance of new food

B．enjoying the beauty of nature more than before

C．beginning to like green vegetables

D．paying more attention to their health

【小题4】What’s the best title of the passage?

A．Colors and Shapes

B．Packaging Can Talk

C．The response to the packages

D．What is packing?

【小题1】D
【小题2】B
【小题3】D
【小题4】B

解析【小题1】细节理解题。根据第三段的第一句话可知答案。
【小题2】推理判断题。根据第三段可知V8是一种装在瓶子里的让人感觉对身体有益的饮品。
【小题3】细节理解题。根据文章最后一段，消费者愿意买对人身心健康都有好处的产品，所以“the word‘green’today can keep food prices going up”，故选D。
【小题4】推理判断题。根据第四段可知圆形能给人幸福、平静的感觉。

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Seasonal influenza is characterized by a sudden fever, cough, headache, muscle and joint pain, sore throat and runny nose. Most people recover from fever and 1 symptoms within a week without requiring medical attention. But influenza can 2 severe illness or death in people at high risk. The time from infection to illness is about two days.

Yearly influenza epidemics can 3 affect all age groups, but the highest risk of complications occur among children younger than age two, adults age 65 or older, and people of 4 age with certain medical conditions, such as chronic heart, lung, kidney, liver, blood or metabolic diseases, or weakened immune systems.

Seasonal influenza 5 easily and can sweep through schools, nursing homes or businesses and towns. When an 6 person coughs, infected droplets get into the air and another person can breathe them 7 and be exposed. The virus can also be spread by hands infected with the virus. 8 transmission, people should cover their mouth and nose with a tissue when coughing, and 9 their hands regularly.

Drugs for influenza are 10 in some countries and effectively prevent and treat the illness. Some influenza viruses develop 11 to the antiviral medicines, limiting the effectiveness of treatment.

Influenza epidemics occur 12 during autumn and winter in temperate regions. Illnesses result in hospitalizations and deaths mainly among high-risk groups. Worldwide, these annual epidemics result in about three to five million 13 of severe illness, and about 250 000 to 500 000 deaths.

Influenza can cause serious public health and economic problems. In 14 countries, epidemics can result in high levels of worker absenteeism and productivity 15 . 16 most people recover from a bout(轮) of influenza, there are large numbers of people who need hospital treatment and many 17 die from the disease every year. 18 is known about the effects of influenza epidemics in developing countries.

The most 19 way to prevent the disease or severe outcomes from the illness is vaccination. Vaccination is especially important for people at higher risk of serious influenza complications, and for people who live with or care 20 high risk individuals.

( ) 1. A. its B. it’s C. all D. other

( ) 2. A. cause B. lead C. result D. bring

( ) 3. A. lightly B. slightly C. seriously D. heavily

( ) 4. A. all B. any C. no D. both

( ) 5. A. goes B. spreads C. comes D. happens

( ) 6. A. to infect B. infecting C. infected D. infect

( ) 7. A. off B. away C. out D. in

( ) 8. A. To prevent B. To protect C. To prepare D. To prefect

( ) 9. A. wash B. washing C. to wash D. washed

( ) 10. A. free B. available C. useful D. helpful

( ) 11. A. assistance B. resistance C. consistence D. preference

( ) 12. A. monthly B. weekly C. daily D. yearly

( ) 13. A. pieces B. states C. conditions D. cases

( ) 14. A. developed B. developing C. big D. small

( ) 15. A. lose B. losses C. loose D. lost

( ) 16. A. For B. Because C. While D. Whether

( ) 17. A. / B. which C. do D. who

( ) 18. A. Little B. Much C. Few D. Lot

( ) 19. A. Affective B. effective C. attractive D. aggressive

( ) 20. A. about B. of C. for D. to

I fell in love with England because it was quaint （古雅）—all those little houses, looking terri??bly old-fashioned but nice, like dolls’ houses．I loved the countryside and the pubs, and I loved London．I’ve slightly changed my mind after seventeen years because I think it’s an ugly town now．

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As a woman, I feel unsafe here．I spend a bomb on taxis because I will not take public trans??port after 10 p．m．I used to use it, but now I’m afraid．

The idea of family seems to be more or less non-existent in England. My family is well united and that’s typically French．In Middlesex I had a neighbour who is 82 now．His family only lived two miles away, but I took him to France for Christmas once because he was always alone．

The writer doesn’t like London because she ______．

A．is not used to the life there now

B．has lived there for seventeen years

C．prefers to live in an old-fashioned house

D．has to be polite to everyone she meets there

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A．In a cafe． B．In a restaurant． C．In a nightclub. D．In a pub．

The underlined part “it” （in Par A．4） refers to______．

A．a taxi B．the money C．a bomb D．public transport

The writer took her neighbour to France for Christmas because he ______．

A．felt lonely in England B．had never been to France

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This is a dangerous world we live in. The number of murders goes up every year, people are dying of cancer, more people contract HIV, more teens are using drugs, ect. You know this because you’ve heard all the statistics on the news and in the paper. But do you really have an accurate idea what they mean? The numbers are going up, but how do they compare to the growth in population? Are more cases of these diseases being reported because of better testing techniques, or are the diseases more common? The fact is that without knowing the background statistics mean very little.

This growing trend of reporting only part of the information is becoming dangerous. For example, several years ago a high school student reported the dangers of the chemical known as dihydrogen monoxide. This chemical, found in most cancerous tumors, is often found in the blood of people drunk on alcohol, and causes complete physical and mental dependence for those who take the chemical even once. After reading his report, more than 75% of his Advanced Placement Chemistry class voted to forbid this dangerous chemical! Every one of the above statement is true, yet this chemical is necessary to all life on earth. The students made a mistake because they voted knowing only a few statements and statistics, rather than the chemical’s full background.

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What’s the author’s attitude towards the growing trend of reporting only part of the

information?

Disapproving B. Positive C. Indifferent D. Dangerous

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A. We are now living in a dangerous world.

B. We get a lot of false statistics from the media.

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B. To prove what is necessary to us might be dangerous.

C. To show the danger of reporting only part of the information.

D. To warn us of the harmful substance around us.

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A. it is not important

B. the author is trying to show what he or she says is true

C. readers will consider other important information

D. readers are able to form an opinion with half-truths

What can we learn from the passage?

A. Some measures must be taken to protect our dangerous world.

B. The growing trend of reporting only half-truths is getting out of control.

C. Teenagers ought to improve their ability of telling right from wrong.

D. We should learn to think critically and look at problems from all sides.

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阅读短文，根据所读内容在表中的空格处填上适当的单词或短语。注意：每空不超过3个单词。

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A report from the Institute of Economic Affairs，a UK think tank（智囊团），argues that

abolishing traffic signals would decrease congestion，reduce exhaust（废气）emissions（排放）and improve safety．

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The following day after our arrival was Turkey’s Children’s Day, started by Mustafa Kemal Ataturk. Ataturk loved children and he often said, “Children are a new beginning of tomorrow.” He even devoted the day 23rd of April to the children which today is celebrated as Children’s Day as well as the date when the Republic of Turkey was founded.

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A. it was difficult to travel in Turkey

B. it was not easy to drive in Turkey

C. the streets in Turkey were dangerous

D. there were many mountain roads

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A. Places in mountainous areas were difficult to reach.

B. It took the couple 12 days to drive to Turkey.

C. The Turkish drivers had good manners.

D. It was difficult to eat meals in Turkey.

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A. everyone of us B. the government

C. the president of Turkey D. the lucky child

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A. The couple had little difficulty making their way in Turkey.

B. Turkey doesn’t celebrate International Children’s Day.

C. The author joined in celebrating Turkey’s Children’s Day.

D. On Turkey’s Children’s Day, everyone had holidays.

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