题目内容
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue(烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity(一致性), for the brothers had developed a strict routine(程序) for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise(特许经营) other copies of their restaurants. The agreement included the right to duplicate(复制) the menu, the equipment, even their red and white buildings with the golden arches(拱门).
Today McDonald’s is really a household name. In 1976, McDonald’s had over $ l billion in total sales. Its first twenty-two years is one of the most surprising success stories in modern American business history.
This passage mainly talks about _______.
A. the development of fast food services
B. how McDonald’s became a billion-dollar business
C. the business careers of Mac and Dick McDonald
D. Ray Kroc’s business talent
Mac and Dick managed all of the following businesses except _______.
A. a drive-in B. a theater
C. a cinema D. a barbecue restaurant
We may infer from this passage that _______.
A. Mac and Dick McDonald never became wealthy for they sold their idea to Kroc.
B. the place the McDonalds chose was the only source of the great popularity of their drive-in
C. forty years ago there were lots of fast-food restaurants
D. Ray Kroc was a good businessman
The passage suggests that _______.
A. creativity is an important element of business success
B. Ray Kroc was the close partner of the McDonald brothers
C. Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc
D. California is the best place to go into business
E
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue (烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity (一致性), for the brothers had developed a strict routine (程序) for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise (特许经营) other copies of their restaurants. The agreement included the right to duplicate (复制) the menu, the equipment, even their red and white buildings with the golden arches (拱门).
72. This passage mainly talks about _______.
73. Mac and Dick managed all of the following businesses except _______.
A. a drive-in B. a theater C. a cinema D. a barbecue restaurant
74. We may infer from this passage that _______.
75. The passage suggests that _______.
EIn 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue (烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service, no waiters or waitresses, and no tips.Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity (一致性), for the brothers had developed a strict routine (程序) for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise (特许经营) other copies of their restaurants. The agreement included the right to duplicate (复制) the menu, the equipment, even their red and white buildings with the golden arches (拱门). Today McDonald’s is really a household name. In 1976, McDonald’s had over $ l billion in total sales. Its first twenty-two years is one of the most surprising success stories in modern American business history.72. This passage mainly talks about _______.A. the development of fast food servicesB. how McDonald’s became a billion-dollar businessC. the business careers of Mac and Dick McDonaldD. Ray Kroc’s business talent73. Mac and Dick managed all of the following businesses except _______.A. a drive-in B. a theater C. a cinema D. a barbecue restaurant74. We may infer from this passage that _______.A. Mac and Dick McDonald never became wealthy for they sold their idea to Kroc.B. the place the McDonalds chose was the only source of the great popularity of their drive-inC. forty years ago there were lots of fast-food restaurantsD. Ray Kroc was a good businessman75. The passage suggests that _______.A. creativity is an important element of business successB. Ray Kroc was the close partner of the McDonald brothersC. Mac and Dick McDonald became broken after they sold their ideas to Ray KrocD. California is the best place to go into business
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernardino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue（烤肉）restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service，no waiters or waitresses, and no tips.
Their hamburgers were sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity（一致性）, for the brothers had developed a strict routine（程序）for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundred during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954 when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise（特许经营）other copies of their restaurants. The agreement included the right to duplicate（复制） the menu, the equipment, even their red and white buildings the golden arches（拱门）.
Today McDonald’s is really a household name. In 1976, McDonald’s had over＄1 billion in total sales. Its first twenty-two years is one of the most surprising successes in modern American business history.
1.This passage mainly talks about ＿＿＿.
2.Mac and Dick managed all of the following business except ＿＿＿.
3. We may infer from this passage that ＿＿＿.
A. Mac and Dick McDonald never became wealthy, for they sold their ideas to Kroc
B. the place the McDonald brothers chose was the only source of the great popularity of their drive-in
4.The passage suggests that ＿＿＿.
5.Which of the following statement is NOT true?
A. Today McDonald’s is very popular in the world.
B. The first twenty-two years of McDonald’s is the most surprising success in American business history.
C. Mac and Dick McDonald were content with their business at first.
D. It is convenient to eat in a drive-in.
