题目内容


E
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue (烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity (一致性), for the brothers had developed a strict routine (程序) for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise (特许经营) other copies of their restaurants. The agreement included the right to duplicate (复制) the menu, the equipment, even their red and white buildings with the golden arches (拱门).
Today McDonald’s is really a household name. In 1976, McDonald’s had over $ l billion in total sales. Its first twenty-two years is one of the most surprising success stories in modern American business history.
72. This passage mainly talks about _______.
A. the development of fast food services
B. how McDonald’s became a billion-dollar business
C. the business careers of Mac and Dick McDonald
D. Ray Kroc’s business talent
73. Mac and Dick managed all of the following businesses except _______.
A. a drive-in          B. a theater            C. a cinema           D. a barbecue restaurant
74. We may infer from this passage that _______.
A. Mac and Dick McDonald never became wealthy for they sold their idea to Kroc.
B. the place the McDonalds chose was the only source of the great popularity of their drive-in
C. forty years ago there were lots of fast-food restaurants
D. Ray Kroc was a good businessman
75. The passage suggests that _______.
A. creativity is an important element of business success
B. Ray Kroc was the close partner of the McDonald brothers
C. Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc
D. California is the best place to go into business


72-75. BCDA

解析“麦当劳”是家喻户晓的世界著名快餐饮食品牌。本文介绍了Mac and Dick McDonald两兄弟最初创业及 Kroc 购买该品牌经营权, 复制和发展“麦当劳”的一些情况。
72. B。主旨题。通读全文可知本文主要介绍 Mac and Dick McDonald 两兄弟的最初创业及 Kroc 购买该品牌经营权的情况,由此可知答案为 B。
73. C。细节题。根据第 1 段第 3 句话 They had run their own businesses for years, first a theater, then a barbecue(烤肉) restaurant, then another drive-in可知答案为 C。
74. D。判断题。根据第 3 段第 2 句 He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise(特许经营) other copies of their restaurants.可以做出正确判断。
75. A。主旨题。从全文可得出结论:创造力是事业成功的重要因素。

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In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue(烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service, no waiters or waitresses, and no tips.

Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity(一致性), for the brothers had developed a strict routine(程序) for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.

Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise(特许经营) other copies of their restaurants. The agreement included the right to duplicate(复制) the menu, the equipment, even their red and white buildings with the golden arches(拱门).

Today McDonald’s is really a household name. In 1976, McDonald’s had over $ l billion in total sales. Its first twenty-two years is one of the most surprising success stories in modern American business history.

This passage mainly talks about _______.

A. the development of fast food services

B. how McDonald’s became a billion-dollar business

C. the business careers of Mac and Dick McDonald

D. Ray Kroc’s business talent

Mac and Dick managed all of the following businesses except _______.

A. a drive-in                               B. a theater

C. a cinema                                D. a barbecue restaurant

We may infer from this passage that _______.

A. Mac and Dick McDonald never became wealthy for they sold their idea to Kroc.

B. the place the McDonalds chose was the only source of the great popularity of their drive-in

C. forty years ago there were lots of fast-food restaurants

D. Ray Kroc was a good businessman

The passage suggests that _______.

A. creativity is an important element of business success

B. Ray Kroc was the close partner of the McDonald brothers

C. Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc

D. California is the best place to go into business

E

In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue (烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service, no waiters or waitresses, and no tips.

Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity (一致性), for the brothers had developed a strict routine (程序) for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.

Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise (特许经营) other copies of their restaurants. The agreement included the right to duplicate (复制) the menu, the equipment, even their red and white buildings with the golden arches (拱门).

Today McDonald’s is really a household name. In 1976, McDonald’s had over $ l billion in total sales. Its first twenty-two years is one of the most surprising success stories in modern American business history.

72. This passage mainly talks about _______.

A. the development of fast food services

B. how McDonald’s became a billion-dollar business

C. the business careers of Mac and Dick McDonald

D. Ray Kroc’s business talent

73. Mac and Dick managed all of the following businesses except _______.

A. a drive-in          B. a theater            C. a cinema           D. a barbecue restaurant

74. We may infer from this passage that _______.

A. Mac and Dick McDonald never became wealthy for they sold their idea to Kroc.

B. the place the McDonalds chose was the only source of the great popularity of their drive-in

C. forty years ago there were lots of fast-food restaurants

D. Ray Kroc was a good businessman

75. The passage suggests that _______.

A. creativity is an important element of business success

B. Ray Kroc was the close partner of the McDonald brothers

C. Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc

D. California is the best place to go into business

In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernardino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue(烤肉)restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service,no waiters or waitresses, and no tips.

Their hamburgers were sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity(一致性), for the brothers had developed a strict routine(程序)for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundred during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.

Kroc was a salesman who met the McDonald brothers in 1954 when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise(特许经营)other copies of their restaurants. The agreement included the right to duplicate(复制) the menu, the equipment, even their red and white buildings the golden arches(拱门).

Today McDonald’s is really a household name. In 1976, McDonald’s had over$1 billion in total sales. Its first twenty-two years is one of the most surprising successes in modern American business history.

1.This passage mainly talks about ___.

A. the development of fast food services

B. how McDonald’s became a billion-dollar business

C. the business careers of Mac and Dick McDonald

D. Ray Kroc’s business talent

2.Mac and Dick managed all of the following business except ___.

A. a drive-in    B. a theater

C. a cinema    D. a barbecue restaurant

3. We may infer from this passage that ___.

A. Mac and Dick McDonald never became wealthy, for they sold their ideas to Kroc

B. the place the McDonald brothers chose was the only source of the great popularity of their drive-in

C. forty years ago there were lots of fast-food restaurants

D. Ray Kroc was a good businessman

4.The passage suggests that ___.

A. creativity is an important element of business success

B. Ray Kroc was the close partner of the McDonald brothers

C. Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc

D. California is the best place to go into business

5.Which of the following statement is NOT true?

A. Today McDonald’s is very popular in the world.

B. The first twenty-two years of McDonald’s is the most surprising success in American business history.

C. Mac and Dick McDonald were content with their business at first.

D. It is convenient to eat in a drive-in.

 

B

In 1939 two brothers , Mac and Dick DmcDonald , started a drive –in restaurant in Sna Bemadino , California . They carefully chose a busy corner for their location . They had run their own businesses for years , first a theater , then a barbecue restaurant , then a barbecue restaurant , then another drive-in . But in their new operation , they offered a new , shortened menu: French fries , hamburgers , and sodas . To this minimal selection they added one new concept : quick service , o waiters or waitresses , and no tips .

Their hamburgers sold for fifteen cents . Cheese was another four cents . Their French fries and hamburgers had a remarkable uniformity (相同性) , for the brothers had developed a strict routine for the preparation of their food , and they insisted on their cook’s sticking to the routine . Their new drive-in became incredibly (非常地) popular , particularly for lunch . People rove up by the hundreds during the busy noontime . The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened ; they were content with this small success until they met Ray Kroc .

Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake mixing machines . He quickly saw the unmatched appeal of the brother’s fast food restaurant and bought the right to franchise (出售特许权) other copies of their restaurants . The agreement signed included the right to copy the men , the equipment , and even their red and white buildings with the golden arches .

Twenty years after the day Ray Kroc watched people rush up to order fifteen –cent hamburgers , McDonalds had over $ 1 billion in total sales a year . today McDonalds is a world famous name . Its first twenty-two years is one of the most incredible success stories I modern  American business history .

59.Mac and Dick McDonald had experience in managing all of the following business except         .

      A.a theater B.a drive –in      C.an ice-cream shop  D.a barbecue restaurant

60.What is this passage mainly about ?

       A.Ray Kroc’s business abilities .

       B.The development of fast-food service .

       C.The business careers of Mac and Dick McDonald .

       D.How McDonalds became a billion-dollar business .

61.How did the McDonald brothers keep the uniformity o f the hamburgers ?

       A.They asked help from Ray Kroc .

       B.They allowed other copies of their restaurant .

       C.They had strict rules for the preparation of the food .

       D.They added a new concept to the selection of the food .

62.We can conclude from this passage that         .

       A.Ray Kroc was a good businessman

       B.forty years ago there were a lot of fast-food restaurants

       C.Mac and Dick McDonald never became wealthy because they sold their idea to Ray Kroc

       D.The location the McDonalds chose was the only source of the great popularity of their

drive-in

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