题目内容
E
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue (烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity (一致性), for the brothers had developed a strict routine (程序) for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise (特许经营) other copies of their restaurants. The agreement included the right to duplicate (复制) the menu, the equipment, even their red and white buildings with the golden arches (拱门).
Today McDonald’s is really a household name. In 1976, McDonald’s had over $ l billion in total sales. Its first twenty-two years is one of the most surprising success stories in modern American business history.
72. This passage mainly talks about _______.
A. the development of fast food services
B. how McDonald’s became a billion-dollar business
C. the business careers of Mac and Dick McDonald
D. Ray Kroc’s business talent
73. Mac and Dick managed all of the following businesses except _______.
A. a drive-in B. a theater C. a cinema D. a barbecue restaurant
74. We may infer from this passage that _______.
A. Mac and Dick McDonald never became wealthy for they sold their idea to Kroc.
B. the place the McDonalds chose was the only source of the great popularity of their drive-in
C. forty years ago there were lots of fast-food restaurants
D. Ray Kroc was a good businessman
75. The passage suggests that _______.
A. creativity is an important element of business success
B. Ray Kroc was the close partner of the McDonald brothers
C. Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc
D. California is the best place to go into business
72-75. BCDA
解析:
“麦当劳”是家喻户晓的世界著名快餐饮食品牌。本文介绍了Mac and Dick McDonald两兄弟最初创业及 Kroc 购买该品牌经营权, 复制和发展“麦当劳”的一些情况。
72. B。主旨题。通读全文可知本文主要介绍 Mac and Dick McDonald 两兄弟的最初创业及 Kroc 购买该品牌经营权的情况，由此可知答案为 B。
73. C。细节题。根据第 1 段第 3 句话 They had run their own businesses for years, first a theater, then a barbecue(烤肉) restaurant, then another drive-in可知答案为 C。
74. D。判断题。根据第 3 段第 2 句 He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise(特许经营) other copies of their restaurants.可以做出正确判断。
75. A。主旨题。从全文可得出结论：创造力是事业成功的重要因素。
Alex Harley was born in the northeast of New York in 1921, but he spent most of his early life with his mother's family in southern Tennessee. His grandmother told him stories about their family. Their history, she said, began with Toby. He was a slave from Africa and his name was Kunta.
Alex Harley went to school and then to college. In 1939, he joined the US coastguard. As he was a black his job was to wait on table and wash dishes. In his spare time, be learned to write stories. He served in the coastguard for 20 years. After he retired（退休）, he put all his time into writing.
Alex Harley remembered the stories his grandmother had told him. He began to study his family history. After a lot of research, Harley decided that Toby was probably Kunta Kinte of the West African Mandingo people, who was caught near the village of Juffure on the Gambia River. He was sold as a slave in Annapolis, Maryland in 1767. Then Harley made a trip to Gambia and talked with a history expert in Juffure. The African historian made his conclusion stronger.
Alex Harley wanted to tell the experiences of the black people in 18th-and-19th-century America. He spent 10 years researching and writing his family story for the book Roots. It was published in 1976. It won a special Pulitzer Prize. A few years later, a film series（连续剧）based on Harley's book was shown on American television.
(1) Choose the right order of the events given in the passage.
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a. He made a trip to Gambia. |
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b. Alex Harley knew the stories about their family. |
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c. Kunta lived near the Gambia River. |
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d. Harley retired from the US coastguard. |
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e. Toby was sold as a slave. |
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f. He began to study his family history. |
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A．e,c,b,f,d,a. |
B．c,e,b,d,f,a. |
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C．e,b,d,c,a,f. |
D．e,b,d,e,a,f. |
(2) When did Harley learn to write stories?
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A．Before 1959. |
B．After 1921. |
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C．Before 1939. |
D．After serving in the army. |
(3) Which conclusion did he draw after doing a lot of research?
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A．Toby was a history expert.
B．Toby's hometown was near the Gambia River.
C．Toby was an African historian.
D．Toby's hometown was Annapolis.
(4) Which of the following might have happened after watching Roots on TV?
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A．Every American began to talk about their family history.
B．None of Americans began to talk about their family history.
C．Many Americans became interested in researching their family History.
D．Only the black people became interested in researching their Family history.
Many people know the names Alexander Graham Bell and Thomas Edison. However, most people don’t know the name of the man who invented the television, Philo Farnsworth.
Philo Farnsworth was born in 1906 and grew up on a potato farm. As a boy, he loved to learn about science, and he read a lot of science books. When he was only thirteen years old, he drew a picture of a machine that could send pictures as radio sends sounds. He got the idea from the way the potatoes were planted in the field. The potatoes grew in long lines, side by side. This made a shape in Philo’s mind. This shape helped Philo think of a way to send the TV picture onto a piece of glass. But he was poor, so Philo could not try to make his idea into a machine at that time.
Later, Philo worked at many different jobs. He worked with trees. He worked on broken radios. He worked on trains. He also worked as a street cleaner. At last, two rich men heard about his idea for television, and they gave him the money to make it. On September 7th, 1927, they watched Philo test the machine he built. When Philo turned on the machine, a small line could be seen on the glass. Philo said, “There you have it, electric television.”
Later, a big company, RCA, said they had made the first television. Philo had to spend a lot of money on lawyers to fight them. Finally, he won. Then, World War Two started in 1939. During the war, Philo spent a lot of money helping the US army instead of building up his television company. After the war, other bigger, richer companies started making televisions. In the end, Philo had to sell his company.
【小题1】Why does the author mention Bell and Edison at the beginning of the text?
| A．To remember both of them. | B．To prove their wisdom. |
| C．To introduce the topic of the text. | D．To explain their relationships. |
| A．27 years old. | B．21 years old. | C．33 years old | D．39 years old |
| A．the radio | B．science books | C．potato fields | D．a machine |
| A．starting | B．selling | C．putting up | D．making bigger |
a. Two rich men gave Philo money to do experiments.
b. Philo sold his own company.
c. Philo beat RCA in law.
d. Philo fixed broken radios.
e. Philo showed his invention to others.
| A．d, a, e, c, b | B．e, d, c, b, a | C．d, c, e, b, a | D．a, c, b, d, e |