Question

【题目】D

HONG KONG — In China, the smartphone battle used to be Samsung versus Apple. But not any more .

Over the summer, a Chinese company, Xiaomi, took the No. 1 position in China’s competitive market and became the world’s third-largest phone maker in the process.

Founded in 2010 , Xiaomi was late to the game. But a clever social media strategy and a business plan that emphasized selling services that work on the phone helped Xiaomi build frenzied support from young and trendy Chinese.

With people in China expected to buy 500 million smart phones in 2015 — more than three times as many as will be sold in the United States, Xiaomi is likely to remain its place as one of the most powerful phone makers in the world’s most important market.

Now the company’s founders, who include the Chinese entrepreneur Lei Jun and the former Google executive Lin Bin, hope that status will help them take their brand globally.

Why Xiaomi gained such great success ? The reason partially lies in its fans’ participation. “Xiaomi fans have a high level of organization,” said Li Nan, vice president of the rival Meizu, “They love Xiaomi. It’s a form of idolatry.”

Han Yu, a 24-year-old studying for his master’s degree, is one of those idolaters. He, with tens of thousands of others, helps Xiaomi test its user interface by looking for bugs and offering suggestions. Much of his personal life revolves around Xiaomi. He said he was honored when his suggestion to create a private photo folder was adopted on phones by Xiaomi.

“I really enjoy the sense of participation,” Mr. Han said.

For all its success, Xiaomi’s biggest challenge looms outside China. In 2013, the company hired Hugo Barra, an old friend of Mr. Lin’s from Google, to lead the company’s international expansion. “I would put China No. 1, India two, Indonesia three, then hopefully follow with Brazil and Russia,” he said. “The developed countries with tightly controlled carrier networks are not in the top five.” The countries Lin identifies all have large populations who still have not bought their first smartphone, meaning Xiaomi has a chance.

【1】The passage mainly tells us ______.

A. the competition between Xiaomi and Meizu

B. the cooperation between Xiaomi and Samsung

C. the battle among Smart phone Companies

D. the development and success of Xiaomi

【2】What helped Xiaomi win the support of young and trendy Chinese?

A. Its low price.

B. Its social media strategy and business plan

C. Its fashionable design.

D. Its international promotion

【3】Who takes charge of expanding Xiaomi’s market abroad?

A. Hugo Barra B. Li Nan C. Lei Jun D. Lei Jun

【4】The example of Han Yu is used to ________.

A. tell readers that the youth like to show off

B. prove Han Yu is very intelligent

C. show Xiaomi fans’ participation and devotion

D. introduce the designer of photo folder

【5】Why Xiaomi chooses less developed countries as targeted markets?

A. Because Xiaomi doesn’t have to pay taxes.

B. Because more smartphone may be sold there.

C. Because Xiaomi was invited to develop there.

D. Because the young people there love Xiaomi.

Answer 1

【答案】

【1】D

【2】B

【3】A

【4】C

【5】B

【解析】本文介绍了中国公司小米的崛起。于2010年成立的小米公司最初通过互联网以低廉的价格出售设计得体的手机，但是利用聪明的社交媒体策略和强调销售手机服务的商业计划，小米获得了中国时尚年轻人的热烈追捧，以至于跻身世界智能手机第三巨头。

【1】D主旨大意题。文章是一篇新闻报道，开头提出主题，即小米手机的崛起，然后在下文进行了详细的介绍，故选D。

【2】B细节理解题。根据文章第三段and a business plan that emphasized selling services that work on the phone helped Xiaomi build frenzied support from young and trendy Chinese.可知强调销售手机服务和明智的策略使小米赢得了年轻人的欢迎，其他内容文章没用提及，故选B。

【3】A细节理解题。从文章末段 In 2013, the company hired Hugo Barra, an old friend of Mr. Lin’s from Google, to lead the company’s international expansion.可知选A。

【4】44. C意图推断题。在文章倒数第四段作者提出小米的崇拜者们积极参与小米的各种测试，而且对小米手机非常忠诚和喜爱，由此判断该例子的提出是为了证明这一点，故选C。

【5】B细节理解题。根据文章末段可知小米选定的国外发展市场很多人还没有买第一步智能手机，由此判断小米进军这些国家的目的是为了更多的销售，选B。