Question

When you turn on the radio,you hear an advertisement. 1       If you turn the pages of a newspaper or magazine,again you find an advertisement. If you walk down the street,you see one advertising board after another. All day,every day,people who want to sell you something compete to catch your attention. As a result,advertisements are almost everywhere.

2       Many TV stations,newspapers,magazines,radio stations are privately owned in the West. The government does not give them money. So where does the money come from? From advertisements. Without advertisements,there would not be these private businesses.

3       Through the years,people have given different answers to the question. For some time it was felt that advertising was a means of " keeping your name before the public”. And some people thought that advertising was " truth well told". Now more and more people describe it in this way：

4        Second,advertising is not personal. It is not face to face communication. Although you may feel that a message in a certain advertisement is aimed directly at you,in reality,it is directed at large groups of people. Third,advertising is usually persuasive. Directly or indirectly it tells people to do something. 5       Fourth,the sponsor of the advertisement must be identified. From the advertisement,we can see if the sponsor is a company,or an organization,or an individual. Fifth,advertising reaches us through traditional and nontraditional mass media. Included in the traditional media are newspapers,magazines,radio,television,and films. Nontraditional media include the mail,matchbox covers,and billboards (广告牌) .

   A. First,advertising is usually paid for.

   B. All advertisements try to make people believe that the product,idea,or service advertised can do good to them.

   C. Advertisements are very popular in Asian countries.

   D. When you watch television,you hear and see an advertisement.

   E. In the West,advertisements are the fuel that makes mass media work.

   F. Have you ever asked yourself what advertising is?

   G. It takes a large amount of money to produce an advertisement.

1.                  2.         3.         4.          5.         

Answer 1

在我们的生活中，广告可以说无处不在。本文介绍了广告的不同形式，人们对广告的不同态度，以及在人们眼中广告具有的特点。

1. D考查顺承关系。开篇说的是广告无处不在，所以选D.

2. E考查总分关系。本段说的是在西方世界，广告是大众传媒运作的资金来源和动力，所以选5.

3. F本段介绍的是人们眼中什么是广告，所以选？。

4. A本段很多序数词，所以选择选项中唯一有序数词的选项A.

5. B第三点提到广告具有说服性，B项说明广告有说服性是因为它让人们认为该产品对其有帮助，逻辑合理，所以选B.