Question

17．[1]The word advertising refers to any kind of public announcement that brings products and services to the attention of people．Throughout history，advertising has been a good way to promote （促进） the trading and selling of goods．In the Middle Ages，businessmen employed"town criers"to read public messages aloud to promote their goods．When printing was invented in the 15^th century，pages of advertisements could be printed easily and were either hung in public places or put in books．
[2]By the end of the 17^th century，when newspapers were beginning to be read by more people，printed materials became an important way to promote products and services．The London Gazette was the first newspaper to set aside a place just_____________________．This was so successful that by the end of the century several companies started businesses for the purpose of making newspaper ads．
[3]Advertising spread quickly throughout the 18^th century．Ad writers were starting to pay more attention to the design of the ad text．Everything，from clothes to drinks，was promoted with clever methods such as words organized in eye-catching patterns，the use of pretty pictures and expressions easy to remember．They were successful in helping advertising develop quickly．
[4]Near the end of the 19^th century，companies that were devoted to the production of ads came to be known as"advertising agencies （广告商）"．The agencies developed new ways to get people to think of themselves as members of a group．Throughout the 20^th century，advertising agencies spread the belief that people could be happy only if they bought the"right"products．
76．What is the main idea of the text？（ no more than 5 words．）
The development of advertising
77．What was advertising like in the Middle Ages？（ no more than 9 words．）
Businessmen employed"town criers"to read public messages aloud．
78．Point out one of the clever methods used in advertising in Paragraph 3．
   （ no more than 6 words．）words organized in eye-catching patterns
79．Fill in the blank in Paragraph 2 with proper words．（ no more than 3 words．）
for advertising
80．What does the word"They"in Paragraph 3 probably refer to？（ no more than 3 words．）Clever methods．

Answer 1

分析 文章讲诉了广告的起源及广告的发展历史．文章以时间顺序从中世纪的广告一直讲到20世纪的广告的情况．

解答 76  The development of advertising
77  Businessmen employed"town criers"to read public messages aloud．
78  words organized in eye-catching patterns
79  for advertising
80  Clever methods
76  The development of advertising 主旨大意题．  通读全文可知文章讲诉了广告的起源及广告的发展历史．文章以时间顺序从中世纪的广告一直讲到20世纪的广告的情况．
77  Businessmen employed"town criers"to read public messages aloud．细节理解题．根据第一段中的第三句话"In the Middle Ages，merchants employed‘town criers'to read public messages aloud to promote their goods"可知：在中世纪时，商人通过雇人叫卖向顾客推销商品．
78  words organized in eye-catching patterns细节题． 根据文章第三 段such as words organized in eye-catching patterns，the use of pretty pictures and expressions easy to remember． 可知聪明的方法有三个：eye-catching patterns，the use of pretty pictures and expressions easy to remember，任选其一．
79  for advertising细节题． 根据文章第二 段This was so successful that by the end of the century several companies started businesses for the purpose of making newspaper ads．可知这如此成功以至于很多公司开始登广告．
80  Clever methods猜测词义题．  根据文章第三 段Everything，from clothes to drinks，was promoted with clever methods such as words organized in eye-catching patterns，the use of pretty pictures and expressions easy to remember． 可知三种登广告的聪明方法很成功，they指的就是clever methods．

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