题目内容

You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

"I can't believe it-Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."

They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation-consumers between the age of 18 and 34. It's a golden group. They have a lot of money to spend, but they don't trust ads.

So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing." It is true, because everyone knows an ad is trying to persuade you to buy something. However, you don't know when a conversation you overhear is just a performance.

1. The two attractive young women were talking so that they could _____.

A. get the sweater at a lower price

B. decide on buying the sweater

C. be admired by other shoppers

D. be heard by people around

2. Lorenzo Bertolla is _____.

A. a very popular male singer

B. an advertising agency

C. the brand name of clothes

D. a clothing company in Rome

3. What can we infer from the passage?

A. Traditional advertising will soon disappear in the market.

B. The MTV generation tends to be more easily influenced by all kinds of ads.

C. Undercover marketing will surely be banned soon by the government.

D. That traditional advertising is too direct may lead to its decreasing effectiveness.

4. Which of the following would be the best title for the passage?

A. Two Attractive Shoppers

B. Lorenzo Bertolla Sweaters

C. Undercover Marketing

D. Ways of Advertising

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相关题目

There is no c _________that oil price will be reduced in the following month.

At the end of the game, players will ___________(交换) shirts with each other.

完形填空

请认真阅读下面短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项。

One day all the employees of a very famous company reached their office and all saw a big sign on the main door which said this：

“Yesterday, the _________ who has been hindering (阻碍) your growth in this company ___________. We invite you to join the funeral in the room that has been ___________ in the gym. ”

In the beginning, they all got __________ for the death of one of their colleagues, but after a while they started getting ___________ to know who was that person that hindered the ___________ of their colleagues and the company itself

The __________ in the gym was such that security agents were ordered to control the crowd ___________ the room. The more people ____________ the coffin (棺材), the more the excitement heated up. Everyone thought, “___________ is it that was holding me back？”

One by one the intrigued(好奇的) employees got closer to the coffin, and when they looked inside it, they __________ became speechless.

They all got to stand near the coffin, and felt shocked and ____________， as if someone had touched the deepest part of their ___________. There was a mirror inside the coffin: everyone who __________ it could see themselves! There was also a sign next to the mirror that ___________：

“There is only one person who is capable of setting _____________ to your growth and IT IS YOU！” Your life does not ___________ when your boss changes, when your friends change, when your parents change, when your husband or wife changes…

No, your life changes when YOU change, when you ___________ your limiting beliefs inside.

Examine yourself; watch yourself. Don't be afraid of ____________， impossibilities and losses. Be a winner, build yourself and your reality. Remember, it's the way you face life itself that makes the ___________.

1.A. person B．boss C．sign D．funeral

2.A. died away B．died out C．passed away D．passed out

3.A．protected B．prevented C．proved D．prepared

4.A. happy B．sad C．joyful D．grateful

5.A. calm B．curious C．conscious D．convenient

6.A. growth B．width C．faith D．strength

7.A. way B．meaning C．excitement D．disappointment

8.A. within B．without C．about D．around

9.A. bought B．sold C．reached D. touched

10.A. What B．Which C．Where D．Who

11.A. carefully B．actually C．suddenly D．madly

12.A. in silence B．in return C．in heed D．in order

13.A. hand B．soul C．mouth D．face

14.A. put outside B．put inside C．looked outside D．looked inside

15.A. talked B．spoke C．said D．told

16.A. deadlines B．demands C．limits D．lacks

17.A. continue B．cancel C．accelerate D．change

18.A. go beyond B．go together C．go without D．go towards

19.A. acquaintances B．difficulties C．advantages D．bargains

20.A. profit B．wealth C．difference D．fortune

短文改错

假定英语课上老师要求同桌之间交换修改作文，请你修改你同桌写的以下作文。文中共有10处语言错误，每句中最多有两处。每处错误仅涉及一个单词的增加、删除或修改。

增加：在缺词处加一个漏字符号（∧），并在其下面写出该加的词。

删除：把多余的词用斜线（﹨）划掉。

修改：在错的词下划一横线，并在该词下面写出修改后的词。

注意： 1.每处错误及其修改均仅限一词； 2.只允许修改10处，多者（从第11处起）不计分。

Have you ever had a headache during a test? Have you ever been too worried about something that you have a headache or even can’t sleep at night? If so, then you know that stress is.

Not all stress is bad for you. Some kinds of stress can help you get things do better, like when you are running towards the finishing line or when you are being asked to give a speech to your class. Stress sometimes can help push you to make full preparation for a test. However, too much stress can result in anger, depression and other related problems, which we need to take serious.

There are many things in our life what might cause stress ------ having too much homework, taking a difficult test, and having economic problems.

It’s impossible to live in a life completely free of stress, so you should learn to deal with stress. The best way reduce stress is to have a balance life. If you get enough sleep, eat properly, take more exercise and have enough fun time, you’ll probably feel less stressed.

句子翻译

1.除夕夜，我所有的亲人都聚集一起吃大餐，意味着团团圆圆。

On New Year’s Eve, all my family members get together to have a big ________ , meaning ________.

2.我不知道他们怎么交这么低的税而未受到惩罚。

I don’t know how they manage to ________ ________ ________ paying such low taxes.

3.没人能对他的旷课做出解释。

Nobody could ________ ________ his absence from school.

4.水将对生命发展有关键作用在当时并不明显。

It was not ________ that water was to be _________ to the development of life.

5.站在塔顶上，我仍能看到远处的山 ( in the distance)

________ at the top of the tower, I could see the mountains ________ ________ _________.

6.他们直到穿过了山谷才看到美丽的景色。(not…until…; go through)

They ________ see the great ________ ________ they went through the valley.

University — the best days of my life! I made lots of friends in my student dorm, went to great parties, joined the debating society... and, well, I did some work too — but I must admit that my lecturers were very patient with my tardiness (拖沓).

It is easy to look back at our university days in good ways but the truth is that when we first arrived on campus, most of us were out of our comfort zone. In fact, a survey of students at Imperial College London has showed that 3 out of 4 students experience high levels of stress, or a mental health condition, during their time at college. The survey, conducted by over a thousand students, also found that 70% of those that experience stress do so at least once a week, and 9% of them feel stressed constantly.

Kristy, a student at Exeter University, didn’t enjoy her first days in college. She says: “When I first got to university I don’t think I’d realized that I’d forgotten how to make friends. I’d been with the same school friends for seven years, and so I was trying to balance social success with academic success while learning how to look after myself at quite at a young age."

Dr. Ruth Caleb of the counseling service at Brunei University in London has some tips that should make life easier for students before they set off for university. She says: “Certain things that I think it would be very helpful for students to have put in place are an ability to do the practical things of life — to do the washing, to do the cleaning and so on— being able to cook. Budgeting(预算) is extremely important in university life.” And Caleb adds: “You should learn how to spend time on your own comfortably.”

I graduated and learnt how to take care of myself the hard way. I hope that new students these days remember to acquire some life skills before they make the big jump.

1.How does the writer feel about his university life?

A. Challenging but wonderful.

B. Busy and tiring.

C. Dull and stressful.

D. Boring but successful.

2.Which is true about students who first enter university?

A. Most of them suffer from frequent stress.

B. Most of them find it hard to manage their life.

C. They fail to balance social and academic life.

D. They feel as comfortable as they expect.

3.Dr. Ruth Caleb thinks budgeting is of great importance because it_________.

A. helps students put everything in place

B. helps students live independently

C. makes students' university life easier

D. does good to students’ social relationships

4.Which is closest in meaning to the underlined part in the last paragraph?

A. Become very successful.

B. Make great progress.

C. Get used to university life

D. Go to university.

In a society such as the United States or Canada, which has many national, religious and cultural differences, people highly value individualism—the differences among people. Teachers place a lot of importance on the qualities that make each student special. The educational systems in these countries show these values. Students do not memorize all possible basic knowledge. Instead, they work individually and find answers by themselves. There is often discussion in the classroom. At an early age, students learn to form their own ideas and opinions.

In most Asia societies, by contrast, the people have the same language, history and culture. Perhaps for this reason, the educational system in much of the orient reflects society's belief in group goals and purposes rather than individualism. Children in China, Japan and Korea often work together and help one another on assignments.

There are advantages and disadvantages of both systems of education. For example, one advantage of the system in Japan is that students there learn much more about maths, physics, biology and chemistry than American students by the end of high school. They also study more hours each day and more days each year than North Americans do. The system is difficult, but it prepares students for a society that values discipline and self-control. There is, however, a disadvantage. Memorization is an important learning method in Japanese schools, yet many students say that after an exam, they forget much of the information that they have memorized.

The advantage of the educational system in North America, on the other hand, is that students learn to think for themselves. The system prepares them for a society that values creative ideas. There is, however, a disadvantage. When students graduate from school, they haven't memorized as many basic rules and facts as students in other countries have.

1.The writer's purpose of writing this passage is________.

A. to share his idea with others in a new way

B. to introduce two different systems of education through contrast

C. to criticize the society that values memorization

D. to prepare students for society

2.Which is NOT true according to the passage?

A. The system of education in the West is more creative than that in the East.

B. Japanese students learn much more about science than American students.

C. Canadian students are more individual than Korean students.

D. Students in North America are not as friendly as those in Asia.

3.From the facts, we can infer that________.

A. Asian students are more likely to do better in teamwork than American students

B. Chinese students are more hard-working in their studies than Mexican students

C. the Western educational system is much better than the Eastern educational system

D. the Eastern educational system is as difficult as the Western educational system

4.What is the best title of the passage?

A. Advantages and disadvantages of educational system

B. The value of individualism

C. Educational system—an obvious difference between the East and the West

D. Memorization—an important learning method

On Jan 15th, 2015, Justin Valdez, a college student, was shot in a subway station in San Francisco. The surveillance video(监控录像) showed that before Justin was killed, the killer pulled out his gun several times, and even wiped his nose with it. However, nobody noticed the killer. The surrounding passengers all focused on their cell phones.

We may see the same scene everywhere in our life: in subway stations, restaurants, elevators and so on, people are watching their cell phones. From a family reunion to a date with a friend, people couldn’t stop checking their twitter and facebook on the cell phones, ignoring the persons in front completely. Phubbing(低头症) not only involves young people, but also the elderly and kids.

“Phubbing” is a new term which comes from the words “phone’’ and “snub(冷落)”. It describes the habit of snubbing someone in favor of a cell phone. The word “phubbing” was included in the Australian National Dictionary in 2012. Obviously, the indifference(冷漠) and rudeness of the information age are spreading globally. A Stop Phubbing campaign website has been set up. You can find the slogan of the website as follows: “stop twittering, stop posting photos…enjoy your food, enjoy the music and respect others.”

Phubbing appears harmless. However, it does influence our life. Jimmy, an epicure(美食家), wrote in his blog: “I can no longer focus on what I am eating since I started twittering. My skill of food photography has improved very fast, while my interest in food drops as a result.”

Let us put down our cell phones and re-enjoy the real taste of our food and the warmth of interpersonal communication.

1.The case of Justin Valdez is given in the first paragraph to show

A. gun violence happens easily in the US

B. phubbing may lead to terrible disasters

C. the killer didn’t mean to kill him

D. the killer had made a careful plan

2.Jimmy’s words suggest that

A. phubbing is actually harmless

B. phubbing stops people enjoying their life

C. phubbing affects people’s eating habits the most

D. phubbing helps people improve their photographic skills

3.What is the text mainly about?

A. How the word “phubbing” came into being.

B. The popular campaign of stop phubbing.

C. The meaning of the word “phubbing”.

D. The great harm of phubbing.

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